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In recent years some in the internet marketing industry have been claiming that Search Engine Optimisation (SEO) is dead, or at least no longer relevant. With the rise of social media and other platforms, as well as increasingly sophisticated ranking factors that are harder to manipulate, there may be some truth to that statement.
However, as most people will know, the internet is built on links, that is why it’s called the World Wide Web, which means that link building still has a part to play in any website owners’ marketing strategy. Below we have compiled 5 link building techniques that webmasters can use to help improve their sites SEO:
1. Build Relationships in Your Community
A common and simple way to start building links is by asking fellow webmasters to link back to your site. For anyone who has ever taken on this task before, you’ll know that it is a difficult undertaking. For more chances of success in your link building, it is better to build relationships in your products’ or services’ community via social media, forums, and commenting on stories on other sites.
Find and familiarise yourself with the influential and authoritative voices of your target audience and get involved. A link from one of their sites is worth its weight in gold.
2. Guest Post on Authoritative Sites
As a general rule, links from related pages that provide relevant information for visitors are good, but not all links are equal. A link from the New York Times or the Huffington Post is more powerful than one from a part-time blog. Not only does a link from an authoritative website pass on more ‘link juice,’ it provides a bigger influx of visitors to your site. Hone your writing skills or hire a professional writer to create high quality, unique, engaging and informative articles which you can then offer as guest posts on relevant sites.
Guestographics is similar to guest posting except in this case using infographics instead of articles. Infographics have grown to become a popular way of visualising and presenting content on the internet and their strength in telling a story in one glance means they can quickly go viral. Well designed infographics can be proposed as guest posts on sites that cover content related to yours.
In addition, a simple search can reveal sites that may be using your image without linking back to you, offering to write a short introduction to accompany the infographic is a good way of earning a link back to your website.
Other good link building techniques include List articles, listing your site in good directories, and informing your industry of any new developments at your company. If it all seems a bit overwhelming when you have other important aspects of your site to run, why not consider hiring a professional link building service like Firstpage.hk for white hat link building you can trust?