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Get more bang for your buck
Forget Mayweather-Pacquiao, the real fight of the century is between Google and Facebook for advertising revenue.
There has been rampant debate about whether Facebook Ads or Google Ads are better for business. The answer is very simple, use both.
If your advertising budget allows for just one option, then the answer is more complex, but there is still an answer. YC TSAO, senior online marketing executive for Hong Kong’s top-rated SEO company, First Page, weighs-in to provide his expertise and a solution.
A quick one-two – the short answer
“You can work out which advertiser to go with based on what it is you are after,” said YC. “In short, Google AdWords is best for targeted, quick sales. Facebook Ads are more suited to generating new leads and increasing your brand awareness.’’
How this solution is arrived at is actually quite intriguing. And, it is also easy to see, by the fluency and enthusiasm YC displays in discussing the topic, that the staff at First Page really know their stuff.
In the red corner – what is a Google Ad?
There are two main types of Google Ads. Google AdWords are a paid advertisements that are situated alongside or above the results of a Google search when they search for specific phrase or word. Google’s Display Network program creates banner advertisements that appear the websites visited by a person who has recently search for a certain keyword. Remarketing can be added to this to further narrow the target audience to those whom have already visited your site.
In the blue corner – what is a Facebook Ad?
A Facebook advertisement can appear in the news feed of users in both Mobile and desktop, or on the right-hand side of a Facebook Page on a desktop. The content of an advertisement is usually paired with users that like similar things, to the subject of the advertisement. They also can be paired by age, gender, occupation and other social factors.
How do the judges see it – where is the advantage?
Holistically, both options have great potential to help you reach new clients. As a trusted industry commentator, the First Page senior marketing executive says it is most important to choose the advertising provider, based on your company’s status, industry and goals.
“If your business is already well-established and people often search for the specific products or services you offer, you should choose Google Ads,” said YC. “But, if your business is more aesthetic – like design or entertainment – if you are promoting a fresh approach, or you have a varied range on offer, Facebook Ads are a great way of educating a focused group of consumers, and encouraging sharing and feedback.”
For a small and medium sized enterprises, the advantage of Google AdWords, is that it puts you in front of the consumers that want your products right now, because this is what they are searching for. It will then also remind them of your business whenever they are using the internet, through Google display or banner ads.
Where Facebook Ads provide a benefit is in the time factor of feedback, and consumer-driven buzz marketing for specific groups of people. You can receive a very quick response from potential clients who like or dislike your product. If they like it, there is the potential for them to share your information with their social circle. There is also the potential to target people who already “like” a certain theme. For example, if you are selling skipping rope, you can advertise to the people who “like” boxing.
If you would like some free advice on which option is right for you and your advertising budget, give the specialists at First Page a call today.