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From far away, digital marketing seems like a simple concept. However, the closer you walk towards it, the more you realise how intricate it can be. While there is plenty of information circling about digital marketing, there are also plenty of myths.
- Digital Marketing is not a significant part of a company’s business strategy
Digital marketing, performed with the company’s website or with social media, is the main platform of interaction with the constantly growing number of online consumers. As more and more people head online to search for information, a company’s digital presence could mean the difference between success and failure.
- Any content is good content
Digital marketing requires the creation of good content. If a customer enters your site and finds low quality content, they are unlikely to continue browsing. However, if they like what they see, they’ll stay on the site. Furthermore, search engines such as Google use an algorithm that seeks high quality, original content. By optimizing this algorithm, sites are ranked higher on the search results page – attracting more customers for their business.
- Facebook is all that is required
With the rise of social media, many businesses seem to think that having a Facebook page for their company is all that is required for digital marketing. While Facebook does deliver results, a company website is important. By owning a domain, you also own the content and how it’s presented, data and privacy. While you also own the content on Facebook, the site has control of the presentation, privacy and, using Edgerank, decides what is shown to your consumers.
- Creating the website is enough
Creating a website is a great first step into the world of digital marketing, however you cannot stop there. After the website’s creation, it should be constantly updated and modified. Your business’s website is where consumers will go to buy or enquire about your products and services. If a customer was to enter the site, and it runs slow, has broken links or looks amateur, they are more likely to leave and go searching for your competitors.
- Everyone is the target audience
A massive misconception about digital marketing is that every single person on the internet must be targeted. Digital marketing, just like traditional marketing, requires targeting a specific audience. Quality over quantity is required when it comes to website traffic. Receiving traffic of 100 specifically targeted people which could generate 12 sales is much more beneficial than 1000 wide-ranged people, generating 3 sales.