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Real-time marketing has been a buzz word for a few years now, but what is it, exactly? Why should you be using it?
Real-time marketing has been on the rise in recent years, and for good reason. It is an extremely effective method, if somewhat difficult to successfully achieve. Real-time marketing is a broad term. It refers to companies reacting to events immediately and providing highly personalized content.
Personalizing content is more important than ever, as selling is less about the product and more about the company’s relationship with the consumer. To improve this relationship, companies need to create a personality that people can relate to.
This personality should be consistent across the board. Having one personality in your advertisements that have been planned ahead of time (such as television, radio, etc.) and a different personality online when you interact directly with people will create a disjointed feeling. If you have straightforward, basic ads, use the same tactic on social media. On the other hand, if your ads use a lot of humour, try injecting some humour of a similar style into your online interactions.
Customers are becoming more and more comfortable with their personal data and other information being shared with businesses. Utilise this information to create a message designed for the user. It is now possible for you to tailor a marketing message for a single customer. From the customer’s perspective, this means every message they receive would be tailored for their preferences and would relate to something they are actually interested. More and more companies are leaning towards this way of thinking. Not only can it be a far more rewarding experience for the consumer, but it will also build their relationship with your brand and encourage them to give a recommendation.
Location based marketing
Utilising a customer’s location could be a very powerful tool in real-time marketing. Connecting to a user based on where they are increases the ability to personalize your marketing message. If you know your users are near one of your stores, send an email their way to let them know about a sale you might have.
Make a plan
Even though real-time marketing involves reacting to an event as it happens, you can still plan some of your strategy. Outline your personality to make sure it remains consistent in all interactions. Define your audience and work out who needs to be targeted.
This will all lead to a more integrated experience for consumers and a better connection between them and your business.