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Digital marketing isn’t just for major corporations. Small local businesses can boost their profits, establish a strong brand, and create a stronger and more engaged relationship with customers through digital marketing. The strategy used will certainly be a little different, though. Here’s how to do digital marketing well on a local level:
- Keep an eye on online reviews
The internet allows your customers to speak their mind in a public forum without fear of censorship, a fact which may sound intimidating to new businesses but will offer great opportunities to learn and grow. The key is to be aware of where customers are reviewing your business, and to read and respond to everything said. Keep track of what people are saying, and make sure you respond appropriately and swiftly, regardless of their tone.
- Make your website mobile-friendly
When people search for a local business, they’re usually doing so from their phone. Your website should be optimized for easy mobile access so that potential customers can easily find what they’re looking for without clicking away and losing interest.
- Don’t forget the hours
When it comes to marketing your local business, make sure the information people need to know is simple to find. Customers often search for opening hours and contact information for local businesses to make their day easier to organise. Keep your hours, address and contact details updated and available on your website and social media pages at all times.
- Update regularly
Social media is extremely important for any small business; your customers are just as likely to be introduced to your brand through Facebook as they are through Google. Having a social media profile is not enough – you need to be posting regularly and engaging with your followers in order to develop rapport with your customers.
- Target your customers
Social media sites like Facebook have useful tools that can help you target customers in your local area, rather than broadcasting posts to a wide range of people, many of whom won’t ever come near your business. Use these targeted advertising services to narrow your audience down to relevant customers.
- Choose your keywords wisely
Using keywords on your website is a great way to boost your search engine rank and attract potential customers to your website, but they need to be picked with your local area in mind. Use keywords that reflect your location, as well as the specific business and services that you offer.