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Colour and web design

Colour and web design An understanding of colour psychology can significantly improve your website’s conversion rate. Different colours can evoke different emotions and symbolise...

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EDMs – Dead or Alive?

Email direct marketing has always been a bit of an ugly duckling. It originated as the virtual equivalent of junk mail, choking up inboxes...

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BECOME A BOLDER BRAND

You love your business, but that doesn’t necessarily make it an easy story to tell. Good branding is both an art, and a science....

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BUSINESS OPPORTUNITY INTUITION

“The future is already here — it’s just not very evenly distributed” William Gibson, Canadian-American science fiction writer. A business opportunity is the chance...

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A SOCIAL CITY

With a reputation as the home of big business, banking and property conglomerates, the people of Hong Kong are known to work hard and...

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HONG KONG: THE ENTREPRENEUR CAPITAL

Hong Kong is calling. Alive with start-up hotspots, technological advances and a razor sharp business acuity, Hong Kong is a formidable entrepreneurial power. “There...

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