Problem

Client started off with SEO with us, but their relatively new website was too new to outrank our competitors for highly competitive short-tail keywords such as “service apartment.”

Client then signed on for Google Search Ads with us to increase their brand awareness and traffic, which in turn helped with their domain authority, creating a holistic integrated digital marketing strategy.

Process

SEO

To help drive stable high-quality online traffic through our high-purchase intent keywords, such as “fully furnished apartment in causeway bay.”

SEM

To help drive instant traffic targeting high-traffic keywords that the website was taking longer to rank for on SEO. The serviced apartment industry is highly competitive and interested users are bound to do research and compare. We were also able to target a competitor’s brand name to ensure we’re obtaining visibility on all relevant keywords to the industry.

Results

SEO
109%
increase in Organic Traffic
in 6 Months
SEM
143%
increased total website traffic
comparing March 2020 to Feb 2020
SEM
43
interested leads from solely CPC
within the span of 3 months

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