Problem

Goal:

Increase online traffic and enquiries

Challenge:

The protests in Hong Kong & COVID-19 travel ban greatly affected the number of enquiries

Process

SEO

Continue to work on SEO content and technical optimisation to help with rankings and visibility

SEM

  • Reallocate existing budget to converting campaigns, for example, BNO and Passport campaign
  • Increase budget for BNO and Passport campaign after national security policy was announced which triggered the influx of enquiries for our services
  • After the influx of enquiries, readjusted the budget back to the original figure

Results

SEO
185%
increase in Organic Users
since January 2020
SEO
184%
increase in Organic Sessions
since January 2020
SEO
72%
of Keywords on Page 1
in 6 Months
SEM
128%
increase in Impression in May 2020
comparison with the previous month
SEM
459%
increase in Conversion in May 2020
comparison with the previous month

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