How to Target Your Customers with Remarketing

How to Target Your Customers with Remarketing

Remarketing is the process of using tools to track consumers that visit your website. After a user visits your website,… Read More

How to Best Employ Intrusive Marketing Methods

How to Best Employ Intrusive Marketing Methods

The odds are that if you’ve ever visited a website, you’ve encountered pop-up ads and notifications. Sure, they are certainly… Read More

Content Is Still King (And It’s Reign Is Only Expanding)

Content Is Still King (And It’s Reign Is Only Expanding)

Do you remember how hard it was to retain information online? Once upon a time (before 2011), performing a simple… Read More

Next-Level: 6 Practical Instagram Trends to Follow in 2018

Next-Level: 6 Practical Instagram Trends to Follow in 2018

As creativity and commerce heavily intertwine, both businesses and independent artists alike, utilise Instagram’s all-new features for a whole lot… Read More

The Rise of Emotional Marketing: What You Need to Know

The Rise of Emotional Marketing: What You Need to Know

Why do we now “love” Facebook posts instead of simply “liking” them? Why do we shop when we’re sad? A… Read More

WeChat Marketing: Your Fast Guide to Business

WeChat Marketing: Your Fast Guide to Business

With more than 58% of Hong Kong using the app each day, WeChat marketing is set to monopolize the… Read More

5 Major Benefits of Reputation Management for Businesses

5 Major Benefits of Reputation Management for Businesses

Negative reviews? Poor feedback? Nasty comments? In a digital world fast driven by user-generated content, anyone with internet access… Read More

Influencer Marketing: 7 Tips to Attract Your First 250k Instagram Followers

Influencer Marketing: 7 Tips to Attract Your First 250k Instagram Followers

Since businesses are anticipated to spend $2.38 billion in 2019 on influencer marketing, while Instagram maintains 800 million active… Read More

Building Digital China: L’Oréal Partners with Tencent at Cannes

Building Digital China: L’Oréal Partners with Tencent at Cannes

At this year’s Cannes Lions International Festival of Creativity, Chinese marketing conglomerate, Tencent, managed to steal the show once… Read More

Why Every Business Needs Pay-Per-Click Advertising

Why Every Business Needs Pay-Per-Click Advertising

Thinking about your next digital marketing strategy? Pay-per-click is a must. When led to a website through Pay-per-click advertising,… Read More

7 Snapchat Marketing Tools To Build Your Brand

7 Snapchat Marketing Tools To Build Your Brand

With Hong Kong falling head over heels for Snapchat, is your business on the right bandwagon? In today’s fast-paced… Read More

5 of the Best Time-Saving Apps and Tools for Digital Marketers

5 of the Best Time-Saving Apps and Tools for Digital Marketers

The work of a digital marketer never stops, which is why applications and tools that help you save time are… Read More

The 6 Most Successful Social Media Platforms for Online Advertising

The 6 Most Successful Social Media Platforms for Online Advertising

It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly… Read More

Learn Their Secrets: How Top Brands Create Effective Social Media Campaigns

Learn Their Secrets: How Top Brands Create Effective Social Media Campaigns

3.196 billion people across the globe are on social media in 2018, which equates to a staggering 42% penetration… Read More

How To: Make Your Content Mobile-Friendly

How To: Make Your Content Mobile-Friendly

With over 3.5 billion mobile internet users, is your site actually responsive? Google reports that a phenomenal “53%… Read More

3 Tips for Perfecting Your Email Marketing Strategy

3 Tips for Perfecting Your Email Marketing Strategy

Despite the advent of social media and instant messaging, email remains one of the most powerful online communication platforms today –… Read More

4 Reasons Why Your Site Needs A Landing Page

4 Reasons Why Your Site Needs A Landing Page

Conversions? Amplified leads? Targeted promotions? Say hello to landing pages, and turn visitors into leads. According to HubSpot, a staggering… Read More

The Ultimate Guide to Instagram for Businesses: Part #3

The Ultimate Guide to Instagram for Businesses: Part #3

If your business isn’t on Instagram, you’re missing out on some serious potential for growth. The fact that 75%… Read More

How to Measure the Effectiveness of Your Content Marketing Strategy

How to Measure the Effectiveness of Your Content Marketing Strategy

89% of the most successful marketers are strongly committed to content marketing. Any business can produce a content marketing… Read More

5 Digital Video Trends That Will Boost Your Brand’s Engagement

5 Digital Video Trends That Will Boost Your Brand’s Engagement

Did you know that one-third of online activity is spent watching video? Video marketing is a fast-growing sensation, whereby… Read More

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