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Facebook has been established as the world’s most popular social media platform, captivating more than one billion active users across the globe. Its success in engaging with audiences of all ages and cultures proves that it can be one of the handiest marketing tools in your kit. However, there are right ways and wrong ways to go about promoting your business on Facebook. Here’s a brief list of some of the do’s and don’ts of the Facebook digital marketing world.
DO connect with your audiences. Create engaging material such as online competitions and links to news articles relevant to your business. This will encourage users to post comments or share your post, therefore enabling you to reach a much wider audience base.
DON’T treat Facebook purely as an avenue for advertising. While you want to of course promote your business, social media isn’t the channel for implementing the ‘hard sell’. Rather, Facebook is more of a community of voices; a place to relax and socialise. Avoid aggressive sale tactics or repetitive advertising slogans as this kind of content has a high potential of driving audiences to ‘unfollow’ and ‘unlike’ your page.
DO post at the right times. The best days to post content on Facebook are Thursdays and Fridays in the early afternoon – 1pm to get the most shares and 3pm to get the most clicks. You can also use the tool Fanpage Karma to find the optimal times for your specific audiences as well as a detailed analysis of your profile.
DON’T post generic, unoriginal material. You want to provide valuable content for your audiences that entertains or educates them, rather than simply spamming your readers’ news feeds with ‘inspirational quotes’ or loud, brash advertisements.
DO take advantage of the ‘call to action’ button. Whether you are advertising an upcoming gig, your company’s latest products, or your unbeatable services, Facebook’s ‘call to action’ feature links to any other web destinations, therefore driving key business objectives. The calls to action available on Facebook are:
- Book Now
- Shop Now
- Contact Us
- Sign Up
- Watch Video
- Play Game
- Use App
DON’T focus all your attention on garnering ‘likes’, but rather consider your target audiences. Anyone can press a ‘like’ button, but they can just as easily press a ‘dislike’ button when they get sick of your content. You want to craft posts that are relevant to your audiences because that’s what ensures engagement with your brand. Remember, quality should always trump quantity.
DO share cross-content with other social media platforms. Connect your business’s Facebook account with its Instagram and Twitter accounts as this will help build your audiences across all platforms.
DON’T employ poor language. For audiences to take your business seriously, you need to publish well-crafted posts complete with correct spelling and grammar. Make sure someone with a background in communications is creating your content and always have your business’s posts proof-read before they are published online.