Keywords will always be a necessary part of search engine optimization because they’re essential to two processes: machine learning algorithms and user experience.
● Machine Learning Algorithms
Your website is indexed by search engine bots. These bots are alerted to what your website is about through a variety of elements, one of them being keywords. Keywords also enable these bots to ascertain how relevant your website is to someone searching for these specific keywords.
● User Experience
When it comes to user experience, keywords also play an essential role. They enable users to quickly determine whether or not content will be relevant to their search.