SEO is a great strategy that can provide key long-term benefits through growing your traffic and ultimately providing you with a source of conversions.
Paid media on social sites can also provide a source of traffic and leads, but they are mostly used for their ability to amplify your brand name and spread awareness. Your reach and brand’s voice are important in today’s modern economy, so much of which has grown alongside social media and the digital landscape.
In most cases, SEO and social media advertising can work nicely together. The brand awareness and reach generated through social ads can help people recognize your brand in search engine results pages and supplement your SEO efforts.
So, in short, there is no real answer as to which is better. Your focus will depend on your unique scenario – feel free to contact us for a free proposal to learn more.