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Influencer marketing is one of the most common ways of promoting brand awareness, and it’s getting more popular by the year — so popular that the industry could attain a worth of $2 billion by 2019.
In 2017, influencer campaigns helped 67 percent of marketing professionals reach targeted audiences. The medium is making a splash because it’s a highly effective way of reaching target markets, leading to high ROI and a stronger brand identity. A known personality discussing your product sells better than a clickbait text call to action.
With its 700 million monthly active users, Instagram has grown exponentially since its outset in 2010. It is now viewed as one of the most engaged social media networks. Paired with its accessible visual interface, the platform is a perfect fit for influencer marketing.
Below are some of the highest-earning influencers from 2017. This is how you do digital marketing right!
One of the original fashion bloggers, Aimee Song has 4.7 million Instagram followers and over 2 million page views per month on her site. During Volvo’s campaign with Song earlier this year, each of her Instagram followers was worth more than $1 in media exposure for Volvo. The young entrepreneur earned over $5 million worth of media exposure for the company.
2. Huda Beauty
With her 23.2 million followers, beauty tycoon Huda Kattan earns $18,000 per Instagram post she makes. She also has four million YouTube subscribers and 1.5 unique monthly blog visitors. Kattan launched her own makeup range in 2013 called Huda Beauty, and she’s considered the first influencer to have built her own company without using traditional channels.
Farokh Sarmad is only 21 years old and already one of Instagram’s leading influencers: at a young age, he turned Instagram into a 6-figure business. He now runs a digital marketing agency specialising in influencer marketing. Posting images of luxurious holidays, cars and houses, Sarmad is followed avidly in almost every major country.