What are the Different Kinds of Instagram Paid Ads?
One of the most important aspects of your Instagram Strategy is determining which IG Ads you are going to invest in.
There are many different types of Instagram Ads that are available, but here are the 4 most popular.
#1 - Video Story Ads
When Instagram decided to steal stories from Snapchat they changed the digital landscape and inspired an entire movement of apps to do the same.
Now, stories are everywhere, across countless apps and platforms, and they are one of the most powerful ways to advertise your product on Instagram. If you are
planning to invest in Instagram Story Ads, it’s usually best to hire a professional videographer.
#2 - In-Feed Carousel Ads
Carousel Ads are probably the most under-utilized ad in all of Instagram.
Here’s why…
Carousel Ads inspire engagement. A good carousel ad has a compelling first image that creates a sense of curiosity so the user thinks to themselves ‘I have to see
what comes next’ and swipes.
Carousel Ads require a bit more planning, but with the right amount of creativity they can be extremely effective.
#3 - In-Feed Photo Ads
A classic in the IG-Ad arsenal, in-feed photos are a great way to showcase your product without having to shoot a video.
#4 - In-Feed Video Ads
While it might be tempting to couple in-feed videos with story videos - truth be told they are very different experiences and therefore should be treated as a very
different type of ad.
