Instagram Ads!
Instagram Ads!
If your business sells any type of consumer goods or physical products, IG advertising is the perfect way to get your brand in front of millions of potential customers.
In fact, in some industries, an Instagram ads campaign isn’t a luxury – it’s a necessity.
But Instagram has basically killed its organic reach, and because of that growing an account organically is basically impossible. You may be aware of this from other social media platforms.
So what’s the solution to reach your target audience besides organic Instagram posts?
While they are not free, IG Ads offer an affordable, targetable, and scalable way to generate business as part of your social media strategy.
We will now discuss why running Instagram Ads are so effective, how much they cost, and which types of ads are our favorites, so you can get your product in front of the right customers. At the same time, your brand can generate brand awareness amongst all those Instagram users too!
How Much Should You Invest on Instagram Ads?
How Much Should You Invest on Instagram Ads?
Generally speaking, CPC for Instagram ads is around 20 cents to $2 USD, and CPM for Instagram ads is around $5 USD per 1000 impressions.
But remember, these are very loose numbers, and are only meant to offer general direction. When it comes to Instagram Ads, there is no one-price-fits-all. How much you should spend on IG Ads will depend on a few factors, mainly the…
#1 – Bid amount
#2 – Ad Relevance Score
#3 – Estimated Action Rates
#4 – Your Audience
Let’s break these down one by one so you have a deeper understanding of how IG Ads work…