It’s not enough to just put ads in front of your audience. Consumers expect unique, relevant and useful content that adds value to their lives. Instagram gives your business the opportunity to publish content that engages your audience helping you build a relationship with them.
Instagram is more than just a place to build up followers, it’s also a powerful advertising tool. Facebook and Instagram have joined forces giving businesses two powerful platforms to create targeted marketing campaigns to drive sales. *Instagram's potential advertising reach is 849.3 million users. First Page will develop a social media strategy for your business to help drive web traffic, build trust with your audience, generate enquires and drive sales.
Both Instagram and Facebook have come a long way in the past five years. What was once a place to browse awesome images is now a place where advertisers can generate high ROI (Return on Investment) for their advertising spend. Both Facebook and Instagram have many advertising features to help you increase business revenue. Followers can now Shop directly from your Facebook page or from an Instagram post! Instagram is highly visual and aspirational. People spend hours scrolling through Instagram finding products they wish they had too. Instagram product catalogue enables advertisers to tag the products they want to sell which can be purchased directly from one post.
The budget you spend on Instagram will depend on your marketing goals. The larger your goals, the larger the budget will need to be. First Page will help you calculate an appropriate budget to reach your goals.
Engage and connect with your target audience on two of the most powerful digital marketing platforms. First Page will create a strategy to help you connect and convert customers through Instagram and Facebook’s advertising features.
An effective marketing strategy needs to include paid and unpaid methods. Content marketing helps increase your Google ranking and helps you build trust and loyalty with customers. A combination of paid ads and content marketing is an effective way to excel your digital marketing and grow your business.
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The most important part of our process is understanding your business, your products, and your audience. We use a selection of tools and platforms to analyze your audience and their behaviours. All the information gathered at this point is used to create your strategy. We’ll also unpack all your business goals so we can make sure our strategy reaches the broader business goals you have in mind.
Next, we design a strategy to help you reach your most valuable customers through digital marketing platforms. We’ll recommend an appropriate budget to achieve your marketing and broader business goals.
With a winning Instagram strategy in place, we’ll build-out the assets you need for your campaigns. Our creative design team will bring your brand to life with assets that will make your campaign pop!
Finally, we launch your campaigns! The First Page campaign management and analytics team will monitor your campaigns and optimize them as and when needed. You’ll receive a report at the end of each month with a rundown of how your campaigns performed.