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Each day you procrastinate running ads on Instagram, your competitors steal your market share

Each day you procrastinate running ads on Instagram, your competitors steal your market share Each day you procrastinate running ads on Instagram, your competitors steal your market share

Instagram is more than just a place to post pictures and build up followers: it’s one of the most powerful advertising tools out there. 

With a potential reach of 849.3 million users, Instagram is the ideal social media platform for brand awareness and sales – especially now that they’ve joined forces with Facebook to create a highly streamlined and comprehensive ecosystem. 

Here are some interesting statistics about Instagram that should get you thinking: 

  • Over 200 million Instagrammers visit a business profile every day
  • 50% of users are more interested in a brand once they see an ad on Instagram
  • Over 130 million users shop directly through Instagram 
  • 70% of Instagram users are younger than 34 – the up and coming generation

Ads on Instagram are now commonplace among digital marketing teams – and it’s hard to find a reason why they shouldn’t be. Both Facebook and Instagram have unique advertising features that help you optimise ROAS and revenue, are highly visual and appealing, have unmatched audience sizes and engagement rates, and can facilitate purchases within their ecosystem. 

But it’s not enough to just put ads in front of your audience. 

Consumers expect unique, relevant, and useful content that adds value to their lives. The most significant benefit of Instagram is that it gives your business the opportunity to publish content that engages your audience and helps you build a solid and long-lasting relationship with them.

 Run your Instagram ads with an agency that knows how to deliver results

Run your Instagram ads with an agency that knows how to deliver results  Run your Instagram ads with an agency that knows how to deliver results

At First Page, it’s our job to help you grow your business through driving sales – and we take that job seriously. 

We will create a strategy to help you connect and convert customers through Instagram and Facebook’s advertising features by engaging and connecting with your target audience on two of the most powerful digital marketing platforms. 

Our clients repeatedly commend us on our ability to drive success through Instagram ads. We can only attribute this to years of hard work and experience working with clients of all sizes and in all industries. 

This experience allows us to position ourselves as digital marketing leaders and your partners in growth.

We do this through individually crafted and carefully strategised Instagram ad campaigns that settle for nothing short of the best. 

Click the button below to speak to one of our Digital Strategists and learn how we can elevate your business with Instagram ads. 

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Other social ads services offered by First Page

Bespoke growth plans for your business

Facebook Ads

Facebook Ads

You’ll struggle to find a platform that allows your ads to scale and convert more effectively than Facebook Ads.

LinkedIn

LinkedIn

Planning for a B2B lead generation campaign? We can help you make inroads on the world’s top-most business platform.

YouTube Ads

YouTube Ads

As the number of web users consuming content through video format increases exponentially, YouTube Ads are a goldmine for your brand waiting to be tapped.

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A case study by First Page - Instagram Advertising

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An overview of Instagram Ads

Instagram ads are posts or stories which are sponsored by a business account. Their ultimate goal is to drive brand awareness and sales to a particular product or service. If you are an Instagram user, you can be almost certain you’ve seen a fair share of Instagram ads. Did you know, up to 1 in 4 posts or stories will be a sponsored post – that’s up to 20% of all content on Instagram. 

Instagram ads can come in various shapes and forms including images, videos through posts or stories. In this sense, they’re a form of native advertising and appear seamlessly alongside organic posts and stories that the user might ordinarily see. Herein lies one of the major benefits of Instagram ads – because of their seamlessness, Instagram retains uniquely high engagement rates compared to other social media platforms like Facebook.

Instagram and Facebook are now under the same umbrella, but they are still two different platforms. Despite this and the fact that both have absolutely colossal userbases, Instagram and Facebook work differently and reach different audiences. Facebook, for example, has a slightly older demographic when compared to Instagram, which could be the deciding factor as to which you choose for your product or service. Instagram ads are also even more visual than those on Facebook – so it’s crucial you get this component right too. 

That being said, Instagram and Facebook ads are commonly used in conjunction as they both complement one another. Slight differences in ad placement mean that you might have to optimize for each platform, though.

Instagram ads are a great way to start increasing your sales and brand awareness. If you already have a Facebook business account, setting up Instagram ads is as easy as visiting the Instagram Business page and following the instructions there. However, running ads on Instagram is not as simple as posting any old content – you need to create visually appealing and targeted content which helps you get the most of your ad budget. 

This is why we at First Page would always recommend working with specialists whose job is to understand the ins and outs of these platforms. We’ll start by gaining an in-depth understanding of your business, your goals, and your target audience before running professionally crafted ads with engaging visual content. After this, it’s a matter of tracking, optimising, and reporting your success. 

When you run ads on Instagram, you’ll need to choose between many different formats. Instagram ads can show up throughout the various sections of the app. Ad formats include stories, photo, video, carousel, explore, IGTV, and Instagram Shopping ads. 

Each ad has a different purpose and will benefit brands of different types and with various business objectives. For example, if you are an eCommerce brand, you might find more benefit from shopping ads and stories than you would with IGTV and explore. This, of course, will depend on your business’s unique situation, so we would always recommend you consult with digital marketing specialists who can analyse your brand and help guide you on the most appropriate formats. 

One of the main advantages of running Instagram ads is that you can target a different demographic on one of the most popular social media platforms out there while using one of the world’s most advanced targeting systems. This is because Instagram uses Facebook’s system. When running Instagram ads, you’re able to specify and classify your target audience according to location, demographics, behaviour, interest, and much more. By doing this, you’ll be able to see a much greater return on investment and target people who are more likely to be interested in your product or service. 

While Instagram ads can be run with automatic targeting, we would never recommend leaving it entirely to the algorithm as a digital marketing agency. Especially with the help of specialists, you will be able to refine further and improve your ROAS using targeting options like custom audiences, where you target your existing followers with specific traits, or lookalike audiences, where you reach a new set of people with similar traits. 

When it comes to pricing for Instagram ads, there is no correct answer for all campaigns. Whether your Instagram ads are expensive to run or not will depend on several factors, including the bid amount, ad relevance score, estimated action rates, and your audience. As you can see, each of these will vary depending on your business, product, or service. The reason why Instagram uses these metrics is complex, but they essentially want to provide their audiences with the highest quality and most relevant ads possible. 

In general, you will be paying between 20 cents to $2 USD for CPC Instagram ads and around $5 USD per 1000 impressions through a CPM model. You can also expect to pay more for targeting options that are more likely to convert, as they are generally the more competitive ones. 

Instagram has nearly a billion users, and your ads will show up on any one of their screens while they use the app – depending on your targeting, of course. Instagram ads can show up in one of several different places within the app itself according to the ad format you choose. 

Photo ads, also known as static image ads, are a popular and effective way to advertise on Instagram. They can either be a single photo or a carousel of images, and will show up either on the user’s home feed or on the explore page. Video ads take engagement to a new tier and can show up on the app’s feed, stories, and IGTV section. Shopping ads allow you to inspire your audience to purchase directly from your shop, and will show up as tags in your posts. Lastly, branded content ads will also show up as a post, clearly showing that a partner brand sponsors it. 

Instagram (and Facebook) ads are often compared to Google ads (SEM, or search engine marketing). This is because both are effective digital marketing strategies that can help you make sales and grow your business. Despite their similarities, ads on Facebook or Instagram are different from those on search engines like Google. The primary reason for this is due to the nature of the platforms themselves: Google is a search engine, whereas Facebook and Instagram are social media platforms. 

All Instagram, Facebook, and Google ads can benefit your business and help you generate more leads and sales. However, digital marketers typically turn to social media platforms to advertise when they want to generate more brand awareness or attract a brand following. If they’re going to drive sales further down the marketing funnel, they will typically use SEM. For this reason, First Page typically suggests running a diversified digital marketing campaign that can effectively capture users at all stages of the customer journey. This, however, will depend on your unique business goals as well as your product or service – so we always recommend you talk to a specialist to craft a personalised marketing plan for your business. 

The Benefits of Instagram Ads

The business world is constantly changing, and Instagram is far from just a platform where people can share their lifestyle pictures. Instagram has now turned into a huge and highly influential platform for businesses of all types to promote their products and services alongside an active user base of over 800 million people worldwide. 

Instagram ads can be a huge help for smaller and larger businesses alike. Through various ad formats, you can drive brand awareness and growth to your business and build a more significant online following. Shopping ads are also becoming increasingly popular, owing to the changing nature of Instagram. All of this can be crucial to the long-term success of your business, especially considering the audience on Instagram is much younger than similar platforms – and this new generation is the generation of the future. 

With one of the biggest active user bases (now over 800 million), Instagram has a vast reach. It has been reported that over 60% of people using Instagram discover new products through the platform, and 75% take action from a post they have seen – an advertisement or organic. Instagram ads can have such positive results because the platform shares Facebook’s demographic information, meaning they can provide users with highly relevant and intriguing sponsored content. 

With these tools at your fingertips, running Instagram ads is a surefire way to drive more sales and brand awareness in the digital realm. If your business starts capturing the interest of more people on Instagram, you’ll not only be able to grow and reinvest more money into your company; you will begin to separate your brand from your competitors and position yourselves as a future market leader to a young and pivotal generation.  

With over 500 million users that log on each day, Instagram has potential for almost every business. From eCommerce brands to online courses, Instagram ads dive deep into different demographics and give your brand a platform to a wide range of users who may or may not already be aware of your brand. From this platform, you’ll be able to make more sales than before and complement your other marketing efforts. 

Especially with a digital marketing agency like First Page championing your campaign, little opportunity will be missed through your Instagram ads. We’ll help you customise your creatives and copy to capture your targeted audience perfectly and ensure you get a good return on your ad spend (ROAS). If you want to learn more about how Instagram ads can benefit your business, don’t hesitate to get in touch with us. We can get you a personalised quote and forecast to help you visualise the benefit of Instagram ads. 

If your Instagram ad campaign has been set up successfully, you should start to see results within hours of them being live. The only downside to this is that Instagram ads require a consistent flow of money to continue giving you leads. If you stop paying to run ads, you will have to rely on the organic reach of your business on Instagram – although running ads can indeed contribute to the effectiveness of this. The results will, of course, depend on your campaign’s budget and how the targeting has been set up.

This is in stark contrast to SEO, one of the most prevalent digital marketing strategies. Unlike Instagram ads and other digital advertising, you won’t see results from SEO until at least a few months down the line. However, results from SEO are organic and will keep pouring in even after you slow down your optimising. For this reason, digital marketing specialists like us at First Page often suggest a combination of ads on platforms like Instagram and other strategies like SEO to build up a comprehensive and holistic marketing strategy to capture as many leads and sales as possible. 

If you are getting a good return on your ad spend for a specific number of impressions, it makes sense to scale. But as with many things, you may experience diminishing returns when it comes to scaling your Instagram ad budget and reach. This is because depending on your target audience, there may be only a set number of people that fulfill all your parameters. 

If your budget is big enough and you are still getting results after expanding your Instagram ad budget, there is no reason not to invest more. However, digital marketing specialists would also consider the possibility of running ads on other digital platforms. In short, the answer as to how much you should budget on Instagram ads depends on several factors, including the size of your budget, what other platforms you are leveraging, and the specifics of your target audience. 

There is no single yes or no answer to this question, as it depends on your business’ marketing goals and objectives. If you want to generate awareness and leads for a specific promotion, then you will not need to invest for any longer than the promotion duration. However, if you want to bring more generic growth for your business, then yes – you will need to run ads continually. The only exception to this is any growth in followers you may gain from running Instagram ads which will then effectively translate into organic reach. 

It’s important to remember that as your Instagram ad campaign matures, you will learn more about your target audience as well as the platform. You (or your ad agency) will be able to use lookalike and custom audiences more effectively for your brand to increase your ROAS and get the most out of your money. This is another reason why you should always opt for an agency that has plenty of experience not only running Instagram ads, but with your industry too, as a slightly greater investment in the short term will reap the rewards in the long term.  

Instagram ads are highly beneficial when growing brand awareness. Since Instagram has an active user base of over 800 million people worldwide, Instagram can effectively utilise some of the best targeting options available. Your potential reach combined with these targeting options means you can grow brand awareness easily through running some carefully crafted ads. People will be more likely to take note and remember your brand after seeing them on social media platforms like Instagram. 

In contrast, digital marketing strategies like SEM are better suited for campaigns with the goal of driving sales and conversions further down the marketing funnel. They are better at driving clicks and require users to make relevant searches before showing up. On Instagram, they will simply show up to users who have previously shown interest in similar products or services or have traits similar to that of your target audience. 

Absolutely. Your business might not need to run ads on Instagram all year round, or potentially even change budgets. This could be for various reasons, including seasonality, promotional offers, budget constraints, or any other reason. 

When running Instagram ads, there is no long-term commitment regarding how long you need to run them. That being said, the longer you run Instagram ads for your business, the more you will learn about creating content for your target audience. You can then use your knowledge about your audience and apply better parameters when it comes to custom and lookalike audiences, refining your campaign and generating better results. 

Choosing the right agency is a multifaceted process that you definitely should not rush through. Cheapest is almost never the best – and the same rings true with a digital marketing agency. Those who offer a more budget service are often skipping crucial parts of the campaign’s optimization or not getting the absolute most out of your ad budget. At the end of the day, you will have spent a similar amount for the same number of leads. Some questions to ask the ad agency before hiring them include: how much (if any) of the work will be outsourced? What kind of reviews have their previous clients left them? How big is their team? Do they have any case studies to show you? And do they have experience in your industry?

At First Page, we have years of experience driving successful marketing campaigns for our clients across many industries. We know how to help you generate brand awareness and growth through stellar Instagram ads. After first gaining a better understanding of your business and unique goals, we will develop a unique and personally-tailored strategy to best capture your target audience. Throughout the duration of your campaign, we’ll keep you up-to-date and privy to the performance and updates of your campaign, offering advice where necessary. If you want to learn more about how we can help you run Instagram ads for your business, don’t hesitate to get in touch with us today. 

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