Stop guessing. Find out EXACTLY what’s working (and what isn’t) with your Google Ads

Let’s face it…

It doesn’t matter if you are running an ads campaign in-house or if you hired an agency to do the heavy lifting… Google Ads can be complicated.

The data isn’t always clear, and the information is often more confusing than it is helpful.

To get an insane ROAS, you need clear, powerful data.

Well, as Hong Kong’s top Google Ads agency, we know a thing or two about getting powerful data.

This is exactly why we’ve created a Google Ads Audit Tool.

This tool is built for one thing – to help you see what is ACTUALLY working with your Google Ads.

Once you connect this tool to your ads account, you will instantly see how to improve your CPA, which keywords are underperforming (and why), insider tips from our agency, and so much more.

No more guessing. No more trying to understand confusing data. Our Google Ads audit will give you simple information that will show you exactly what you need to take your campaign to the next level.

Oh yea, and it’s 100% free!

Click the button below to get your paid search audit in less than 3 minutes.

7 powerful things this report will show you

✅ How to lower your ad costs and quickly improve your CPA

✅ Your target keywords that aren’t performing (and why)

✅ Performance metrics of your ads on different devices and networks

✅ A crucial list of negative keywords that you should eliminate ASAP

✅ A breakdown of your ads – showing you the best performing ones from the worst

✅ Insider optimization techniques to improve your conversation rates

✅ A unique look at your last 90 days of data so you can see things you may have missed before

✅ And more!

To get all this and more, click the button below to get your own Adwords account audit.

An Overview of Google Ads

How do I do a PPC account audit?

There are many ways to do a Google Ads Audit. The simplest (and free-est!) way is to use our Google Ads Audit Tool. This tool is designed to show you everything you need to know about your Google Ads campaign in an easy-to-understand format. You will be able to see extremely powerful data, which you can easily take action on. To use our tool, simply click the button at the top of the page!

If you are interested in other ways to do a Google Ads Audit, more options are available. You can learn more about Google Ads and become more familiar with the platform’s backend. Then you will be able to read the data and understand where your ads need the most help. Finally, you can hire an agency to do a Google Ads Audit – the prices will vary depending on the agency.

What does a PPC audit include?

What you get in your PPC audit will vary depending on where you are getting your audit. If you are using our free Google Ads Audit Tool, you will get a ton of robust data and insights into your ad campaign. You will see how to lower your costs, which ads are performing the best and the worst, and which keywords you should drop. We also include some insider tips that we don’t publish anywhere else on our site.

If you want to take your PPC audit a step further, you can hire an agency to help you do so. A PPC audit like this will include everything mentioned above, but the agency can also help you create a bespoke action plan for executing your campaign moving forward. By partnering with an agency, you will be able to work with an experienced team and get a great ROAS.

What are the things I should look out for in my Google Ads?

Start at the bottom and work your way up. Is everything in your account set up correctly? Have you chosen the right keywords? Is your copy keyword rich while also inspiring action? Is your click through rate above or below industry standards? By asking yourself these questions, you’ll have a better idea of why your ads are performing as they are.

The simplest and fastest way to do all of this is to work with an experienced Google Ads Agency. The agency will have everything streamlined, meaning they will show you exactly what is wrong with your Google Ads and how to make quick fixes. Here at First Page, we have helped hundreds of businesses like yours fix their ads and generate an insane ROI.

How do I lower my ad costs?

Lowering the cost of your Google Ads is one of the most important ways to generate a great ROI on your ads campaign. To do this, you need to start with your keywords. Are your keywords relevant to your business? Do they target the correct audience? From there, look into your bidding strategies. Are your bids manual or automated? Are you paying more for a click than the standard for your industry?

The best way to lower your ad costs, grow your brand awareness, and explode your revenue is to ensure that whoever is handling your campaign is an experienced professional. Working with an agency can give tremendous results as the agency will have access to years of data across multiple industries. This means they can move quickly and efficiently when performing your paid search audit.

How do I know which keywords are underperforming?

Underperforming keywords are one of the fastest ways to lose money on your PPC campaign. To generate a solid return on your ads investment, you need to identify which keywords are underperforming to drop them and focus on the keywords that deliver clicks, traffic, and conversions.

The first tool you should use to check for underperforming keywords is Google Keyword Planner. This tool can help you identify which keywords best fit your goals and your budget. From there, you can use Google Adwords to check your quality score. Finally, be sure to use our free Google Ads Audit tool. It will show you exactly which of your keywords are underperforming – and the report is ready in less than 3 minutes! Click the button at the top of the page to quickly identify your underperforming keywords.

Do I need an agency to do a Google Ads audit?

You do not need an agency to do a Google Ads audit. In fact, if you are on a tighter budget, then you can totally do a Google Ads audit yourself! It will certainly take some time to learn how to read and interpret the data in the backend of Google Adwords, but it can absolutely be done in-house. If you are keen to learn more about Google Ads, be sure to brush up on resources such as Google Keyword Planner and Google Adwords. Check out our blog.

If you don’t have the time or resources to learn how to do a Google Ads audit, then we recommend using a free resource, like our Google Ads Audit Tool. Once you connect your Adwords account to the tool, it will give you a detailed report on everything you need to know about your current ad campaign. You’ll instantly see which keywords are underperforming and get advice on lowering your CPA costs.

What experience does First Page have with Google Ads?

APACs premier digital agency, First Page Hong Kong, has been helping businesses like yours generate insane ROI on their ad campaigns for over 10 years. We have worked with thousands of clients from hundreds of different industries, which has given us proprietary data and unique insights into what actually works for Google Ads.

Our success is due to our mind frame – we don’t look at you just as a client, but as a partner in business. We take the time to understand your business model and craft a bespoke Google Ads funnel designed for explosive growth and sales. Whether you are looking for more brand awareness or to increase your revenue, we have the team, talent, and tools, to take your business to the top. Consider us an extension of your marketing team, and we are ready to start working with you now.

How Google Ads Can Help Your Business

What are Google Ads?

Google Ads are ads that are displayed across the network of Google-owned sites, as well as the network of Google-partner sites. Google Ads come in all different shapes and sizes – sometimes they are text-only, sometimes they have images and creatives, and sometimes they are videos. Most Google Ads work on a PPC basis (pay per click). This means that you have to pay Google every time someone clicks on one of your ads – the cost per click varies depending on a variety of factors.

Google is one of the largest online companies globally, and for that reason, Google Ads are an extremely powerful way to advertise your products and services. Google Ads allow you to target based on location, age, gender, and other crucial demographics, and the retargeting aspect allows you to remarket your products to people who have shown genuine interest in the past.

How many types of Google Ads are there?

There are 5 types of Google Ads. Google Search Ads are the ads that you see in the organic search results in Google and are one of the most powerful forms of digital marketing. These ads are usually located at the top and bottom of any page – you can identify them because they have a little ‘Ad’ tag on them. Google Display Ads are also quite common. Ideal for building brand awareness, these are the ads you see on third-party websites, usually accompanied by photos and other creatives and graphics.

Google Video Ads are the ads that are shown in the world’s second-biggest search engine – YouTube. Video ads are great for storytelling and connecting with your audience on a more personal level. Google Shopping Ads are Google’s play into eCommerce – these are also shown at the top of organic search results. And finally, Google also offers Retargeting Ads, which are a very powerful way to remarket your business to customers who have previously displayed interest.

How does bidding work with Google Ads?

Most Google Ads work the same way – via a bidding process. This means that you select the keywords you are interested in advertising for and then place a bid for your advert to show up. If you bid too low and someone outbids you, your ad will not be displayed. You can run your budding process manually, or you can automate it with one of the many tools available on the internet.

Bidding is one of the most complicated aspects of Google Ads. It can get a little confusing, and if executed incorrectly, it could end up costing you significantly more money than you had budgeted. That’s why we always recommend hiring an expert to help with your Google Ads. They will be able to take full control of the bidding process (based on your budget) and allocate funds in a way that is optimized for conversions.

Should I handle Google Ads in-house?

When it comes to Google Ads, you have two options. You can handle them yourself (or in-house) or outsource them to a digital agency. While there are some pros to keeping your Google Ads in-house, it can be quite a complicated process. This is why most businesses prefer to outsource their Google Ads to a talented and experienced agency.

Hiring an agency means hiring professionals that are available to start working for you right away. In contrast, hiring in-house can take months, if not years, and even then, there’s no guarantee that your employees will stick around for the long term. Salaries for this type of talent do not come cheaply, and you’ll need at least 2-3 people in the team to execute the ad campaign correctly. In fact, we find that businesses can save up to 40% by hiring an agency to execute their ads instead of handling them in-house.

Will Google Ads help with my SEO?

The short answer is no. While Google Ads and SEO are two of the most powerful digital marketing strategies globally, they operate in different ecosystems. Therefore, they don’t have a direct result on each other. BUT! While this may be true, we believe that having a Google Ads campaign can indirectly benefit your SEO campaign in many ways.

This is because of the current marketing landscape. The businesses that truly succeed online are the ones that look at marketing holistically. This means having multiple funnels and executing ads for those funnels on multiple platforms. So while SEO and Google Ads don’t technically integrate, they do work in unison to create a holistic marketing strategy that creates exponential growth. Once you initiate a comprehensive marketing strategy that includes Google Ads and SEO, you will see the benefits of running both simultaneously.

Are Google Ads good for eCommerce?

If you run an eCommerce business, then Google Ads are one of the best and most proven ways to grow your company. If you are a new eCommerce company, then you should look into Google Display Ads. These types of ads show up on Google’s third-party sites and are ideal for creating brand awareness. Be sure to have a talented graphic designer who can design eye-catching creatives that connect with your target audience.

eCommerce companies can also benefit greatly from Google Search Ads. Located at the top of Google’s organic search results, these types of ads can help generate sales, and they can do so quickly. This is because you can target keywords with high buyer intent (words like ‘buy’, ‘shop’, etc.), increasing the likelihood of a sale. Finally, Retargeting Ads are great for eCommerce businesses as you can remarket to users who have already shown interest in your products.

Are Google Ads good for generating leads?

If you own a service business, Google Ads aren’t just an option. They are a must-have. Service businesses like yours can thrive with the right Google Ads campaign – you need the right funnel in place. First, be sure to pitch on keywords that are directly related to your industry and that you have an experienced professional running your bidding. It’s also important to have an expert copywriter who can create keyword-rich copy that also inspires your potential customers to take action.

You will also want to be sure that you have custom landing pages for your ads. The more closely related your landing page is to your ad content, the more likely you will generate leads from them. Make sure that your landing page builds trust, clearly showcases your services, and has a clear call to action at the top of the page so the user can easily submit their information.

How do I find a Google Ads agency?

You need to look out for a few things if you are interested in hiring an agency to help execute your Google Ad campaign. The simplest way to start is by looking at the agency’s reviews – preferably on a third-party website. For example, First Page Hong Kong has a perfect 5-star rating on Google with over 150 reviews. If the agency has stellar reviews, they are just as focused on their customer service as they are generating amazing results.

Once you’ve found a well-reviewed agency, it’s time to give them a call! In your call, you’ll want to ask them questions about their business, so you can see if they are a right fit for your business. Does the agency have experience with Google Ads? What sort of results can they expect to get with you? Do they have experience with other businesses in your industry/niche? Do they create a bespoke funnel based on the needs of your business? And do they implement your KPIs as their own? If you want to work with the best, please reach out to us today to learn more about our PPC audit services.

See what our clients are saying

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LOUIE MORELOS

…As a result {of First Page], my online sales have steadily increased month on month & culminated in my first corporate order. I will definitely recommend First Page to my network.

ROLAND FORD

I engaged First Page and was assigned to our account manager. He has been of great help in assisting us even before our project started. Very patient and knowledgable… by going the extra mile they make our life so much easier! :) Appreciated it! Cheers!

HARVEY PETERS

I’m deeply impressed… Prompt with responses, First Page are able to understand my needs & respond swiftly.
Results wise, majority of key words were ranking on page 1 of Google at the end of the campaign.

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