With most of the global population using social media, you're missing out if you're not using these platforms effectively. However, mastering social media management and marketing is not as simple as it once was. Any social platform, like Facebook, Instagram, and Twitter, have made it increasingly difficult to reach your followers without using sponsored content. With us, you can have a sharp, long-term social media strategy that'll engage your customer base – all without spending a fortune.
First Page Digital has been on the cutting-edge of social media management for years. Under our belt, we have thousands of successful campaigns. The algorithms behind the largest social media platforms might have changed, but our professional team is constantly adapting, as we’ve helped some of the biggest brands navigate seismic shifts in the way they market to their customers.
After years of refining and evolving our research-driven strategies, our creative content will undoubtedly impress your customers and enhance your business' reputation. Take a look at our reviews to see what customers say about our work. If you want to make the most of your social media following, get in touch and discover how we'll achieve organic results.
Who wants to be sold to constantly online? We don’t! Your followers don’t want to feel like they’re being sold to constantly either. 86% of consumers prefer businesses that appear honest and authentic on social media. These days, people want to understand and share the values of the companies they purchase from. They also want to feel like there’s a human behind the screen. Organic social media marketing makes both of these possible with the right approach.
With the popularity of social media, customer interaction is extremely valuable when you have the right response. It's an opportunity to showcase sincerity and transparency, even if your business is being criticized. Your followers will appreciate that their individual experiences matter to your company by offering a personalized response.
This kind of relationship with your followers has a range of far-reaching benefits. People will be receptive to your content and interact with it more often than simply scrolling past. This increased activity also improves your chances of creating viral posts, which see potential customers flock to your profile and explore your products.
For all businesses, big or small, organic social media management offers incredible value for money. By creating eye-catching content that responds to the needs of your audience, your social media reach has unlimited potential. In practice, your growth is only limited by the creativity of your campaigns. Fortunately, we have some of the most talented marketers in the game.
First Page Digital specializes in producing cost-effective, tailored social media strategies for businesses that want to reinvigorate their brand awareness and authority. With a forward-thinking approach, we assess your business's target market – such as age, location, and personal interests – to deliver exceptional content that your customers will connect with.
This will help establish a long-term foundation for your business, as you’re backed by customers who see you as one of the industry’s best.
Did you know that 59% of social media users believe platforms like Facebook and Twitter have made it easier to get their questions answered and issues resolved? With so many people visiting your social media for these reasons, you want to impress your audience with your content and how you respond to queries. If done correctly, you can provide real value to your customers, increase brand awareness and word of mouth, and drive sales.
Being engaging will mark you as the top business in your field. With authority, the masses will click on your profile to see your reaction to important industry news. But building this level of trust with your audience takes a carefully conceived social media strategy and management. That's where we can help, as we interact with your audience and deliver content that answers the questions that matter most to your customer base.
It is estimated that there are now 4.48 billion people using social media platforms. Can you imagine how many marketers are trying to grab their attention all at the same time? With so much competition existing in the digital space, if you're not thinking strategically about your social media management, you're going to get left behind.
First Page Digital provides elegant content solutions for brands who want to reach their full potential. From Facebook, Instagram, and Twitter to LinkedIn, YouTube, and WeChat, we’ve got a proven track record of developing strategies tailored to your industry’s specific needs. For organic social media marketing that speaks to your audience, reach out to our experienced team and learn how we can guide your campaign from start to finish.
Social Media Management is a little more strategic than simply replying to tweets and commenting. It involves more than simple posts on Facebook or liking and commenting. It includes other important factors such as SEO, SEM, PPC, etc. Your digital marketing strategy is concerned with how you'll position yourself online to generate more business by building awareness, generating leads and sales. Social Media Strategy is concerned with using social media platforms to build your brand awareness and generate sales and leads.
Social media management is an important part of your social media strategy because it helps explain how your brand will participate on social media platforms to create results. Social Media Management, in essence, involves creating, publishing, promoting, and managing content across social networks, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. It also includes engaging your audience and looking for ways to increase reach and visibility through social media.
With most of the world using social media, it is super important to get your social media in order. There is no better way than to address the main components of social media management in your social media strategy. There are six components in social media management. There are Channel Selection & Management, Community Management, User Engagement, Content Marketing, Amplification of Content, Lead Generation, Online Reputation Management (ORM), and Social Media Analytics.
Social Media Analytics in recent years has become a key focus area. Social Media Analytics Tools can provide a plethora of valuable information on a brand's customers, prospects, products, and competitors. These tools can enable businesses to apply real-time social media monitoring that provides on-time insights that can be used to optimize social campaigns on the fly. As you can imagine, this will keep your audience engaged constantly.
Yes, of course, you can. When it comes to social media management, you have two options. You can handle them yourself (or in-house) or outsource them to a digital agency. While there are some pros to keeping your social media management in-house, it can be quite a complicated process. This is why most businesses prefer to outsource their social media ads to a talented and experienced agency.
Hiring an agency means hiring professionals that are available to start working for you right away. In contrast, hiring in-house can take months, if not years, and even then, there's no guarantee that your employees will stick around for the long term. Salaries for this type of talent do not come cheaply, and you'll need at least 2-3 people in the team to execute all the aspects of your social media correctly. In fact, we find that businesses can save up to 40%-50% by hiring an agency to develop, manage, and execute their social media instead of handling it in-house.
All businesses need a social media presence, including yours! This is the case if you run a small local shop or a big enterprise. Social media is an essential piece of your business marketing strategy. Social media, on its own, is not enough to drive business growth. Social media will connect with your customers, increase awareness about your brand and its products, and boost your leads and sales. That, however, is only part of the story. It would help if you started with an always-on mindset and a solid content marketing strategy. This is where we can also help you excel.
To remind you, more than three billion people worldwide are using social media every month. Users and engagement on major platforms just keep increasing. If you and your brand are not taking part in social media, you are missing out on immense business growth potential from consumers who habitually log on to it daily. Getting social media to work for your business and add to the bottom line will present some challenges. This is because it's an ever-changing space that is extremely noisy and crowded. Not to fear, reach out to our digital strategists, who can help you on the path to social media success.
Social media management involves creating and distributing content on social media platforms and overseeing the engagement with your audience. Using your social accounts intentionally and authentically means that you are employing social media management.
Social media marketing means using your social media accounts to market and grow your business. It focuses more on the use of social media accounts and creating and executing a strategy to generate leads for your business by leveraging your presence on social media. Remember, with social media marketing, you are creating and publishing content with a specific purpose to engage your audience and eventually convert them to paying customers.
There are no hard or set rules for how much to spend on social media management or for social media marketing in particular. What we can tell you is that there are some general guidelines and benchmarks backed by surveys and research. As social media is generally seen as part of marketing, a recent 2021 CMO Survey noted that the percentage of marketing budget businesses allocate to social media is as follows, B2B Product: 14.7%, B2B Services: 18.3%, B2C Product: 21.8%, and B2C Services: 18.7%.
This report also noted that marketing budgets allocated to social media could also vary by sector: Consumer services: 28.5%, Communications and media: 25.6%, and Banking and finance: 11.7%. We highly recommend that you use these averages as benchmarks. Remember to tailor your overall social media spend for social media management and marketing. It can be further refined (and should be) around your goals and resources.
Yes, for sure. When it comes to social media management, freelancers can be an option. We need to remind you that a freelancer is a single person who more than likely will not have the same resources as a digital agency. This is why most businesses prefer to outsource their social media ads to a talented and experienced agency instead of a freelancer.
Using a freelancer can be cheaper at first. However, if a single freelancer is juggling a few or more clients at the same time can be risky for most businesses. Many freelancers may not be able to access the vast amount of data and past campaign experience that an agency would possess. So, if you want to invest wisely in social media, ensure that you are getting access to great data and experience. Hiring an agency to develop, manage, and execute your social media instead of using a freelancer is a no-brainer.
Hiring an agency for your social media may seem like a huge task, but we’ll try and make it as simple for you as possible. You need to look for three things - experience, reputation, and integration. For experience, be sure to check out the agency's website. Do they have content about social media? Do they advertise their social media services? From there, check on the agency’s reputation, which you can do by looking on Google Reviews. If they have a lot of great reviews, it probably means that they take care of their clients, and they know how to drive results. Here at First Page, we have a perfect 5-star rating from over 150 reviews.
Finally, you want to reach out to the agency and ask them about their process. How well do they integrate their agency with your business? Do they adopt your KPIs as their own? Do they take the time to understand your industry, niche, and business model? It's better to work with an agency that adopts your business as its own and integrates a holistic marketing funnel set up for success.
Paid and organic social are very different and best used for different goals. It is very common to use a holistic approach and use both in your social media execution. Let's get started with organic social media that refers to the free content (posts, photos, video, etc.) that all users, including businesses and brands, share on their feeds. Organic social can be used by brands to establish their personality, build relationships through sharing informative, entertaining, and inspiring content, and engage customers at every stage of their buying journey.
As we mentioned above, there is a lot of competition regarding organic social. Declining organic reach is well known as the world's biggest social media platforms reach saturation, attention spans shorten, and platforms prioritize best user experiences. This is where paid social comes to the fore. Paid social media is another way of saying social media advertising. Here you and your brand pay money to Facebook, LinkedIn, Twitter, YouTube, etc., to share your content with specific new targetted audiences who are likely to be interested in your business.
It's no secret that many small and larger businesses use social media as a marketing tool, and it's easy to see why. There are billions of users on Social media platforms like Meta, Twitter, Pinterest, and Instagram. Trying to manage to create a cohesive social media presence that allows businesses to reach customers is critical.
There are many tools businesses can use to manage their social media, but you can also use just one tool to manage all your accounts. This will save you the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. Some great tools for this purpose are: Sprout Social, Hootsuite, Zoho, and Buffer. If you or your marketing team need some advice on selecting a tool, reach out to one of our highly experienced digital strategists. We'll be more than happy to help!
Posting your brand posts in an ad-hoc and haphazard will surely lead you to a road of despair. You will be burning money and wasting time and resources. It takes careful planning to generate your brand awareness and build a loyal and engaged audience base that wants to pay for your product or service.
This is where an effective social media workflow comes in. A social media workflow is a consistent process for publishing posts to social media. Right from ideating to gathering and repurposing content, to engaging with your audience, to analyzing and generating reports – your workflow should include it all. You will end up with more than a calendar of great ideas but a total system to execute your social media.
The goals you set for your social media strategy will dictate the metrics you choose. For each and every goal you set, you need a related metric. This will help you determine if your social media strategy is on track. You cannot go without social media metrics; they prove how successful your social strategy is going. These metrics keep you aware of general social profile and brand health.
What metrics to track, then? Say your social media goal is to increase conversions from those who visit your site via social media posts. To measure this, you can look at the social traffic and conversion rate metric from those posts in your web analytics. One commonly looked at metric is engagement rate. This tracks how actively involved with your content your audience is. Consumers engage with brands' content through interactions such as "likes," comments, and social sharing. Good engagement rates will indicate audience health, meaning that your audience is responsive and real. There are so many more social media management metrics that you can track. We highly recommend this list from Hootsuite that can help you get started.
As a leading digital marketing agency, we get asked this question all the time! Is there a magic formula? Post too much, and you may inundate your fans, but not posting enough may leave you forgotten. So, when is posting too much, and how much is too little?
As a guide, we recommend posting to your Instagram feed 2-3 times per week and no more than 1x per day. Stories can be posted more frequently. For Facebook, It is generally recommended to post 1 time per day and no more than 2 times per day. With Twitter, it is generally recommended to post 1-2 times per day and no more than 3-5 times per day. On Linkedin, we recommend posting at least once a day and no more than 5x per day. If you and your marketing team need help to manage social media, reach out to one of our digital strategists. Contact us today!
Hashtags are very important for social media. Hashtags are a crucial component of almost every social media platform. Hashtags originally started on Twitter make it easy for users to find the information or content they’re looking for.
Posting posts with no hashtags isn't enough for potential fans or clients to find you. You can't just use any hashtag; you must find relevant hashtags for your business or niche. Doing so will expand your reach to potential clients and will help increase your engagement. Research and testing are essential components of using hashtags to ensure those hashtags are actually working for you.
A social media post without an image is simply not a social media post! Did you know that visual content increases followers' interest in a post by 80 percent? It is well known that people are wired to respond to visual content. The human brain processes visual information 60,000 times faster than text. So, people are more likely to engage with and share visual content on social media, and your brand will need images on every post.
Sure, you can hire a professional photographer to take pictures of your products and capture your brand story. However, this isn't feasible for many business owners. Did you know that you can access stock photos that are probably royalty-free or free altogether? There is a caveat, though. You will need to remember to cite the source of your image. We highly recommend finding free stock photos for your social media posts on Unsplash. There is a good variety of images, and its search function is also easy to navigate, and you can even save photos to collections to keep everything organized. Unsplash is a great way to keep your social media posts looking fresh and on point.
If you are looking for some great learning resources, we would like to point you to our extensive list of resources on our blog. You will find useful resources for social media and many other topics on digital marketing.
Here is another great resource called the Social Media Examiner. The Examiner is one of the top social media blogs globally. Its blog posts are filled with super valuable tips. If we had to pick just one social media blog for you to follow, this is the one we would choose.
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