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Google My Business 101.

Google My Business 101.

Google My Business 101.

As a business owner, it’s easy to get overwhelmed by how many different platforms are out there, and it’s difficult to know where you should spend your time.

Well here’s something you need to hear – if you run a business that has an address, and you want to grow your business, you NEED to have a Google My Business Account.

Why is Google My Business so important?

In this article we are going to show you why Google My Business is so important, how you can grow your business with it, and how to easily set it up with 7 simple steps.

What is Google My Business?

What is Google My Business?

What is Google My Business?

Simply put, Google My Business allows you to register and create a listing for your business on Google’s local search results.

By registering for Google My Business, it becomes significantly easier for customers to inquire, read about, and contact your business.

Sure, most of this information is also available on your website, but not everyone wants to go to your website.

Some users prefer to stay on Google, and getting your business registered on Google My Business is a great way to increase engagement with those customers.

Why is Google My Business so powerful?

Here are some of the reasons why Google My Business is so crucial for business owners…

It’s free!

It’s free!

It’s free!

Google My Business is free, and we expect it to remain a 100% free resource.

A free business profile on the world’s biggest search engine. Wow!

This by itself is a huge incentive for business owners.

Not only will Google My Business help your business, but it will do so at zero cost to you.

This fact alone makes registering your business for Google My Business a no-brainer.

It’s better for user experience.

It’s better for user experience.

It’s better for user experience.

There’s no denying Google’s intentions with Google My Business. They want to keep their users on Google and off of your website.

But love it or hate it, Google My Business is a great user experience for people searching on Google, and because of that it will help generate leads and engagement.

Speaking of which…

Google My Business can help generate leads from your business profile.

Google My Business can help generate leads from your business profile.

Google My Business can help generate leads from your business profile.

Because of Google My Business’s amazing user experience, it will absolutely increase your leads.

This is because Google My Business is directly tied to Google Search and local business results.

This means that if you own a Thai restaurant and someone searches ‘Thai food near me’ – your business will show up.

This is easily the most important aspect of Google My Business, and is why it’s so crucial to have great reviews.

The better your reviews, the better you will show up on local search rankings, the more leads you will generate… and the more customers you will get!

Google My Business can help with local SEO.

Google My Business can help with local SEO.

Google My Business can help with local SEO.

While it should be obvious, it’s no longer debatable. Google has officially announced that better reviews of your business means higher rankings for your business.

This means that by putting your business on Google My Business, you are opening yourself to more great reviews, which in turn will generate more traffic.

If you want to be the #1 search in Local SEO, you have no choice but to register your business with Google My Business.

Access to insightful analytics.

Access to insightful analytics.

Access to insightful analytics.

The data you have access to on Google My Business can be quite powerful. Some examples include…

  • Overall engagement rates of your Google My Business profile
  • Which search queries your customers are using to find your business
  • Your overall number of views on your profile, photos, and posts
  • General information about your audience
  • How many actions Google My Business has provided you (calls, clicks, and other inquiries)

How to set up Google My Business.

Setting up your Google My Business account is painless and only takes a few minutes. Here’s how to get started…

Step #1 - Go to the Google My Business create page.

Simply follow this link, then once prompted type in your business name.

This will show you whether or not you already have a Google My Business listing.

Assuming that you don’t, you can move on to the next step.

Step #2 - Add your business name.

Keep this simple - don’t try and stuff any keywords. Simply type in your business name as you want it to be displayed to your audience.

Step #3 - Pick you business-category.

Type in a keyword that best suits your business and a drop-down menu will appear. Try and pick the keyword or category that best describes your business, but don’t worry if you aren’t sure if you picked the correct one - this is something you can easily change later.

Step #4 - Add your location.

This will also help for your business profile to show up on Google maps.

Business reviews will also be shown on Google maps.

Step #5 - Choose where your business operates.

Some types of businesses (like a barbershop or car repair service) are restricted to one area.

Other types of businesses (like a restaurant that delivers) can serve a greater range of customers.

Be sure to include this information.

Step #6 - Add your contact information.

The business that offers rewards or lottery is notably more successful on Weibo.

This information is required.

Either a personal phone number or a business phone number will suffice.

Step #7 - Verify your business.

The last (but most important) step is to verify your business.

You will not be able to use Google My Business until this step is complete.

The recommended way is also the fastest way - a quick phone call.

In the situation that you don’t want to make a phone call, other verification options exist such as sending a letter, email verification or video chat information.

Final thoughts on Google My Business.

If you need help setting up your Google My Business, or SEO in general, give us a call at First Page Digital today.

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