Video is the fastest growing medium on the web, and businesses around the world are realizing just how effective it can be for marketing and selling products.
In fact, countless companies are taking advantage of this blossoming medium as part of their SEO strategy for both YouTube and Google.
With far more people gaining access to smartphones and faster internet connections, it has become easier than ever to deliver videos to far more people around the world.
Over the years, videos and other rich media have taken the SEO world by storm. The advent of YouTube and other video hosting websites alongside the quality cameras on our smartphones has led to an explosion of user generated video content.
At this point, almost every website with significant traffic has a video somewhere on it.
As the medium became more accessible, people were quick to realize the potential it carried for creating engaging and powerful content.
When users started favoring video content, it started a chain reaction: search engines responded by increasing the prevalence of it throughout their search results, and businesses or content creators responded by pushing out more videos onto their websites.
To complete the loop, as more videos get hosted on the internet, more users begin to search directly for video content and a surge in clicks on multimedia content. With the opportunity to rank highly on Google’s universal search as well as their video search, SEO video optimization puts you in the spotlight and allows you to amplify your reach and views.
Most of us know that Google is the largest search engine in the world. But what is the second largest? Baidu? Yahoo? Bing? Nope – its YouTube.
Many of us don’t think of YouTube as a search engine as much as a video hosting platform, but it gathers up to a billion queries each month from a user base of 2+ billion people around the world.
Its global reach has attracted people of all generations to watch music videos, instructions, guides, vlogs (video blogs), trailers and so much more.
This means two things: that it’s a goldmine for content creators looking to spread their content, but also an incredibly competitive space. Other than how quality your content is, it's down to your YouTube SEO efforts that dictate whether your content will get seen.
With our expertise in YouTube SEO, you’ll be able to push out well optimized videos that get sent straight to the first page of results rather than being drowned out amongst the competition. Hiring someone like us to help with the professional search optimization of videos allows you to spend more time on what you’re great at: creating content itself.
SEO video optimization takes time, effort and knowledge. Whether you need video SEO for your website or YouTube, our team has the capability to optimize your content and push it to the top of the ranking pages.
Throughout the course of your campaign, we will take the time to truly understand what your business goals are, what your current position in the market is as well as analyze any competitors.
With this information, we can put together a bespoke video SEO strategy to help you grow and expand your operations here in Hong Kong and across the globe. Expect to receive regular reporting on the status of your campaign as well as ongoing adjustments that help you get the best possible results.
VenueHub is Hong Kong’s leading venue booking platform with 1,000+ memorable event spaces to choose from. The company has revolutionised how event spaces are sourced and booked.
If your business is already creating videos on a regular basis and receives traffic from YouTube, SEO for videos and other rich media - then yes, it’s totally worth it.
Being the second largest search engine after Google, YouTube is an untapped SEO goldmine.
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