Competition on Amazon is brutal - cutting-edge SEO is the only way to get to the top

Competition on Amazon is brutal - cutting-edge SEO is the only way to get to the top

Competition on Amazon is brutal - cutting-edge SEO is the only way to get to the top

If you are selling products on Amazon, your #1 goal needs to be improving your Amazon rankings.

Why is it so important?

Because Amazon is the largest retailer the world has ever seen, with over 2 BILLION monthly visitors. This is an opportunity that cannot be understated, as it gives your eCommerce business a rare chance to get in front of a nearly unlimited number of customers. 

But with great opportunity comes great competition. There are over 12 million products listed on Amazon, and 63% of all clicks go to the products at the top of the rankings. 

This is precisely why ranking at the top of Amazon is so crucial. Improved rankings mean you will be getting a constant rush of traffic to your products, which will result in evergreen sales and increased lifetime customer value.

And if you aren’t ranking at the top? Well, then those 2 billion monthly users won’t even know that your products exist, and all of your potential sales will go directly to your competitors, day after day, after day.

So, how do you get to the top of Amazon and generate insane sales on autopilot? You need the help of a cutting-edge SEO team that has years of experience dominating Amazon rankings. 

Amazon SEO services for explosive growth and evergreen sales

Amazon SEO services for explosive growth and evergreen sales

Amazon SEO services for explosive growth and evergreen sales

Here at First Page, we have over a decade’s worth of experience helping eCommerce businesses like yours explode their traffic and sales on Amazon. 

We have perfected the Amazon algorithm, and we can generate results quickly and in a way that is sustained for long-term growth. 

Other Digital Agencies? Not so much. They typically prefer to ‘churn and burn’ eCommerce businesses like yours. They do this by never making guarantees, never caring about your KPIs, and outsourcing the most critical work overseas.  

Here at First Page, we have a client retention rate of 94%. This is because we keep everything in-house, and we make your KPIs, our KPIs. Our team of digital-marketing ninjas have perfected the ways of the digital-marketing-force and are here to help you accomplish one thing – sell a TON of products on Amazon. 

Consider ourselves an extension of your marketing department. Your success is our success. Failure is not an option.

This frame of mind is why we are APAC’s highest-rated and fastest-growing Digital Agency.  

When it comes to Amazon, a tailored solution always yields the best results

When it comes to Amazon, a tailored solution always yields the best results

When it comes to Amazon, a tailored solution always yields the best results

Amazon SEO is challenging.

This is because you have to think outside the box. Cookie-cutter SEO tactics give you nothing but a wasted marketing budget. That’s why you need a bespoke solution from an agency with real experience. 

To get you to the top of Amazon, we will tailor a strategy that is specifically designed for your business and your niche. This means we will spend the time to understand your business model and products, as well as analyze the strengths of your brand and the desires of your target audience.

From there, the fun part begins – competitor research. We use our top-notch software to create a map of your competitor’s strategies, so we can create a blueprint that always keeps you one step ahead of them. 

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An overview of Amazon SEO

Amazon SEO is the process of trying to rank higher in Amazon’s ranking algorithm (known as A9). To do this you need to optimize your product listings. If you are selling products on Amazon, your number one goal should be to get at the top of the rankings for search terms related to your product. This is because most people never scroll past the first few results – in fact, the top 3 results on Amazon generate 63% of all clicks. 

There is no single ‘trick’ to Amazon SEO – in fact, there are numerous strategies and tactics you will need to execute. Your product listing is the most important thing to optimize. This includes using keywords in your product’s listing title, uploading crisp photos of your products, setting the correct prices, having the proper keyword density in your description, and much more. Sure, getting your products on Amazon is a great start – but it’s only the beginning of having a truly optimized marketing strategy. Amazon’s A9 algorithm decides everything – which product shows up first, which product shows up last, and everything in between. So, to truly generate an insane amount of sales, this means you need to get to the top of results. Getting on the top of Amazon rankings means you will get maximum traffic and conversions, and most importantly, you will be able to outrank, and outsell, your competitors. 

Amazon SEO is both similar and different to traditional SEO (which is typically done via Google). For Amazon SEO, you’ll need to focus on both on-page SEO (your product listing), but you also can benefit from off-page SEO (other websites linking to your product and sending traffic to it.) You need to follow several CRUCIAL steps to ensure your listings are maximized to their full potential. This includes making sure your product title is optimized for the keyword you are targeting and alluring enough to steal clicks from your competitors. These photos need to expand (so your potential customers can see the fine details of your product) while also showcasing the USPs of your product. Simply put, the nicer the photos, the higher the sales! You will also need to ensure you have the correct keyword density in your description. If you under-optimize, the A9 algorithm might not pick up on your product. If you over-optimize, the A9 algorithm might think you are gaming the system. Either way is terrible for your listings. 

The beautiful thing about Amazon SEO is that it’s the gift that keeps on giving. Once everything is fully optimized, you will see an increase in rankings, which will increase your clicks, which will result in more sales. And if Amazon loves anything, it’s more sales, and the algorithm will then reward you by solidifying your rankings.

Writing Amazon SEO is both a science and an art. It all begins with your product title. This is the first interaction users will have with your brand, so you need to ensure that it ticks all of the essential boxes. Your title needs to be interesting, descriptive, magnetic, and most importantly, it needs to contain the right keywords in the right places. If you miss this crucial aspect, and your title is lackluster and doesn’t correctly align with the keywords you are targeting, then your product will never stand a chance in the search results.

From there – you need to focus on your product description. Most Amazon sellers just write up a simple description, add a few bullet points, and call it a day. Wrongo. Like the title, your product description needs to be fully optimized with keyword-rich, captivating copy, which inspires users to buy your product. The more attractive the copy, the more sales you will get, and therefore the higher Amazon will rank you. But just as importantly, you need to ensure that you are using the right keywords AND the correct keyword density. Otherside, you risk Amazon never giving you the light of day. Balancing all of these things requires skill, expertise, and a heck of a lot of research.

There’s no way around it – with over 12 million products listed, competition on Amazon is brutal, and it’s only getting harder by the day. That’s why Amazon SEO services are so important – to get ahead of your competition. Because while competition is intense, most Amazon sellers don’t know how to do next-level Amazon SEO. Sure, they do the same cookie-cutter tactics that everyone else is doing – but that’s just the thing – everyone else is also doing them!

To truly stand out on Amazon (and sell a TON of inventory), you need a bespoke marketing strategy that thinks outside the box. This is how Amazon best sellers hit the top of the search rankings (and stay there!). And while it does take a bit to get things moving, once you are at the top of the Amazon rankings (and have made the A9 algorithm love you more than it ever thought possible), you have a great chance of staying there. Better rankings = increased sales = happier Amazon = you keep your rankings. It seems simple, but a great deal of research, strategy, and work needs is required to make it happen.

While Amazon SEO is difficult to execute, the basics of Amazon SEO are relatively simple to understand. First up, you want to ensure that your product titles, photos, and descriptions are fully optimized for both humans AND the A9 algorithm. To do this, you’ll want to write magnetic and alluring copy, which will increase your click-through rates. You must also ensure that your product descriptions have the correct keyword density. Too low a density, and you won’t be able to get high enough in the rankings. Too high a density, and Amazon will think you are trying to game the system, and will penalize you. 

The other aspect of Amazon SEO takes place off of your actual product listing. You see, Amazon loves it when external websites send them traffic, and Amazon trusts products that get this type of traffic. Think of it as a vote of confidence. So your goal should be to get links from external sources to your Amazon listing (and preferably external sources that will drive traffic and conversions). Then people will be able to find your product listing outside of Amazon, and Amazon will trust your listing more and more each day.

Picking keywords is one of the most critical steps of Amazon SEO. But you have to understand you can’t just pick any keywords; you have to select the RIGHT keywords. Selecting (and properly implementing) the right keywords will give your listing a huge boost and give you 10xs more visibility in the search results. In contrast, picking the wrong keywords will confuse Amazon, bury you in the search results, and result in you having way too much stock. And nobody wants that! Keyword selection is one of the first (and most important) steps of Amazon SEO and should never be rushed or overlooked.

To pick the right keywords, there are many things that you need to take into consideration. What is your ideal target keyword? What are your secondary keywords? Are there other untapped keywords you should be targeting? What is the search volume for them? What does the competition look like? Are there similar keywords that are less competitive than you should target instead? Choosing your keywords is akin to making a business plan – you need to make sure that everything is structured correctly so you can set your business up for long term success.

In the early days of Amazon, getting your product to rank higher was fairly simple. You would use super high-quality images, optimize your title, and stuff your primary keywords into the description as many times as humanly possible. Well now, those days are over. Not only have internet users become savvier, but the Amazon A9 algorithm has become increasingly sophisticated. It can tell where clicks are going, what is selling, and even more impressively, it can gauge the overall quality of a product listing. All of these factors contribute to the algorithm’s ever-changing rankings. 

Nowadays, top Amazon sellers know the truth about ranking higher on Amazon – it has to be done the right way. There are no ‘hacks’ or ‘quick tactics’ that will increase your rankings and sell products like crazy overnight. Nope! To truly get higher rankings, you have to treat Amazon for what it is – a highly sophisticated platform that weeds out weak products and businesses and rewards strong products and businesses. The more you treat Amazon as a business and master the platform/algorithm, the better you rank.

Amazon SEO is the process of optimizing your listings for higher organic rankings. ‘Organic rankings’ is your placement in the Amazon search results that are not paid. Organic rankings are extremely powerful as they are more trustworthy and therefore get significantly more clicks. But while organic rankings undeniably get more clicks, it takes longer to start seeing results. This is because you will need to make sure that everything is optimized correctly, and the Amazon A9 algorithm will need time to start raising your rankings. 

In contrast, Amazon PPC is the process of paying for ads – aka ‘Sponsored’ products. PPC is a highly effective way to get your product in front of people right away – there’s no waiting! But on the other hand, Amazon PPC can get expensive. You have to pay for every single click you get (many of which won’t result in sales), and anytime you take your ads down, you immediately lose your traffic. Here at First Page, we think that both strategies are incredibly effective, and the best way to scale your growth is to do both SEO and PPC simultaneously. 

How can Amazon SEO help your business?

We’ll keep this simple – if you are looking to sell more products on Amazon, then your business needs Amazon SEO. The competition is too fierce to just write up a description, close your eyes, hit the publish button, and pray for the best. Amazon SEO is a way for eCommerce businesses to gain traction and attention in the world’s largest marketplace, and in a way that can generate evergreen clicks, long-term sales, and increased CLV (customer lifetime value).  

So, the truth is that Amazon SEO is for every eCommerce business who wants more sales. It doesn’t matter if you sell one dollar trinkets or one hundred thousand collectibles – Amazon SEO can benefit you. One thing to note is that since Amazon is primarily a marketplace for physical products, Amazon SEO is not for your business if you sell services or digital products. The one exception is eBooks – a market that Amazon claims to have nearly 50% market share.

Amazon SEO agencies do a wide range of things, and the quality of their services will vary greatly from agency to agency. In essence, Amazon SEO agencies will strategize and execute an Amazon marketing strategy for you. This includes creatives (such as copywriting and photography) to the more technical stuff (such as tracking click-through rate and sales). A truly outstanding Amazon SEO agency will learn more about your brand to execute a strategy that aligns with your business goals and objectives. 

By working with the right Amazon SEO agency, you will have access to a large pool of talented marketers who specialize in eCommerce sales on Amazon. An outstanding agency will also have a network of partners that they can call upon to expedite the growth of your campaign. The agency will have multiple departments, all of which will work together as a cohesive unit to deliver the results your business is looking to achieve.

Absolutely! Increased sales is the name of the game. But Amazon SEO doesn’t just increase sales – that’s just one of many benefits. Amazon SEO will also help you build brand awareness, increase your market share, push competitors down the rankings, and drive clicks – all of which will help improve and increase your customer lifetime value. It’s truly the gift that keeps on giving. 

But looking at this exclusively from a sales perspective, Amazon SEO is arguably the most efficient way to increase your revenue. This is because the higher you rise in the rankings, the more likely you are to get clicks. More clicks = more sales. Amazon SEO is what separates the Amazon power sellers from the brands that are on the verge of going out of business. Few strategies can bring your eCommerce business consistent, evergreen sales on autopilot the way that Amazon SEO can.

There are pros and cons to both options, and it really comes down to one thing – resources. Taking Amazon SEO in-house can be a solid long-term investment as it will give you complete control over the entire process. But on the opposite end, doing Amazon SEO in-house requires a large investment of time and/or money. This means hiring new talent, or training your existing staff, which can be a long and tedious process – especially if your employees leave your company, forcing you to start from ground zero again. You will also have to invest in the necessary SEO software, which is costly and can have a steep learning curve. 

In contrast, hiring an Amazon SEO agency has its own set of unique benefits. Assuming you hire the right agency, you will get immediate access to an entire team of marketing professionals – all of which are driven for your campaign to succeed. You will not have to hire any new employees, nor will you have to train anyone – you just sit back and let the professional agency do all the work. Plus, hiring an agency is significantly cheaper than the 2-3 salaries you will need to pay for to achieve the same results in house.

When looking for an Amazon SEO agency, there are several things you should be on the lookout for to ensure that you hire a truly remarkable agency. Be sure to ask the right questions. Do they handle everything in house, or do they outsource work to other countries? Can they make any performance guarantees? Do you have access/ownership of your data? What steps do they make to ensure there is ultimate transparency? These questions are just the tip of the iceberg, but it will get the conversation started in the right direction. 

You will also want to ask about the structure of the agency, as well as the size of the team. Is this a small agency with only a few employees? Or is it a large agency with entire departments dedicated to the success of your campaign? You should also inquire about their reporting software – do they use something that is accessible and has an easy user experience? Hiring an Amazon SEO agency doesn’t have to be scary, in fact, it’s how many of the powerhouse Amazon sellers grow and scale so quickly.

Amazon SEO (like traditional SEO via Google) is a bit of a slower process. As opposed to Amazon ads (which can start bringing you traffic right away) SEO requires a bit more patience. But! While SEO doesn’t provide the immediate gratification that ads do, they are a much better long-term strategy. This is because once you start ranking for your primary keywords, you will likely stay there (assuming your product listing is optimized correctly). The traffic you get will be evergreen and will require significantly less money than constantly depending on ads. 

You’ll know that your Amazon SEO is working by looking into your Amazon metrics, as well as your eCommerce sales data. A proper Amazon SEO strategy will result in higher rankings, more clicks, and an increase in sales. If you are working with an Amazon SEO agency, they will show you all the crucial data you need to know so you don’t have to go searching for it. A truly great Amazon SEO agency will make their reportings based on your businesses needs and KPIs meaning you get the most crucial, up-to-date information.

If you run a small business or are a one-person business, it is more than possible to do Amazon SEO yourself – you just need to commit yourself to mastering the process. We recommend getting started by learning the basics. First up, get yourself familiarized with Amazon keyword research. There are tools (both free and paid) that will help you develop a blueprint of attack by showing you the best keywords to target. It takes time to learn how to navigate these tools properly, but once you do it will be well worth the investment. 

Once you have your keywords in place, you can then work on optimizing your product listings. This is best done by making sure your titles have your primary keyword, that your description has the right keyword density, and that your photos are of the highest quality. After all of this is done, focus on building backlinks to your Amazon listings. The best way to get backlinks is by emailing owners of blogs/websites you think your product would make a good fit for.

Aside from Amazon SEO, there are many ways for you to skyrocket the growth of your eCommerce business. First up, look into regular SEO. Similar to Amazon SEO, regular SEO is the process of getting your website to rank higher (but instead of on Amazon, this would be on Google). SEO is a proven way to drive consistent traffic directly to your website, and because of that, it usually results in lots of sales. 

Another solid marketing strategy for eCommerce businesses is PPC (pay per click) on Google and Facebook. While SEO can take months to start seeing results, PPC allows you to get your products in front of customers right away, which means you can start generating sales right away. Google PPC can be very effective, but because of the visual element, many eCommerce businesses prefer to advertise on Facebook.

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