Is your eCommerce business getting a poor ROI from paid ads? Then SEO is your answer.

Is your eCommerce business getting a poor ROI from paid ads? Then SEO is your answer.

Is your eCommerce business getting a poor ROI from paid ads? Then SEO is your answer.

All great eCommerce companies know the same secret…

They know that to sell an insane amount of products, you HAVE to have an SEO strategy in place.

In fact, SEO isn’t just a ‘nice thing’ to have… it’s become essential for eCommerce companies like yours.

Sure, paid ads can be effective, but they aren’t always cost-effective.

Do you know what is cost-effective?

Free organic traffic coming to your eCommerce website on autopilot. Day, after day, after day.

In fact, it’s not only cost-effective – it’s a complete game changer and delivers the best ROI out of all your marketing options.

SEO is what separates the million-dollar eCommerce companies from the ones that can barely move any of their stock.

No more excuses. The blueprint is there. All you have to do is take the dive. Are you ready to take your eCommerce business to the next level?

We do SEO for over 500 eCommerce companies. We know exactly what works (and what doesn’t work).

We do SEO for over 500 eCommerce companies. We know exactly what works (and what doesn’t work).

We do SEO for over 500 eCommerce companies. We know exactly what works (and what doesn’t work).

eCommerce was already on the rise, but COVID-19 helped explode it unlike ever before! The numbers are still soaring and won’t ever come down again. This is the new world we live in, and to take advantage of this, you need a solid SEO strategy.

Here at First Page Hong Kong, we have unrivaled experience in eCommerce SEO. Having worked with over 500 eCommerce companies, we have the data, tools, and talent to elevate your marketing and take you to the top of your industry.

Don’t risk your SEO with a subpar agency. It’s a complete waste of your marketing budget and can do irreparable damage to your website, traffic, and brand.

Our talented team of Digital Marketers are deeply passionate about eCommerce SEO. We look at ourselves as your partner – your KPIs are ours. Think of us as an extension of your marketing department, and we are ready to start working now.

No matter the focus of your digital marketing – whether it’s mobile, local, international or E-Commerce SEO – our Hong Kong team implements ethical techniques that put the user first and bring lasting results to your business, guaranteed.

Click the button below to speak with a Digital Strategist.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.

GET MY FREE REVENUE GROWTH SECTION

An overview of eCommerce SEO.

SEO stands for Search Engine Optimization. It is the process of optimizing your content and overall website to increase the chances of it ranking on a Search Engine. SEO can refer to any search engine (Bing, Yahoo, DuckDuckGo, etc.), but typically SEO is focused on getting traffic from Google. This is because Google has a 93% market share of search and is the search engine that is most used worldwide.

SEO is split into two parts – on-page SEO and off-page SEO. On-page, SEO refers to anything you can optimize on your site. This includes making technical improvements (like cleaning up code and speeding up your site) and improvements to your actual content (making sure you are targeting the right keywords). Off-page SEO refers to the process of building backlinks to your site from other websites – this helps your site grow in authority and trust in the eyes of Google.

ECommerce SEO is basically the same thing as regular SEO at its core. Both require executing the same principles (on-page SEO and off-page SEO). Both take the same amount of time to rank and will cost you the same amount of resources.

The key difference between the two is this – how your eCommerce SEO strategy fits into your overall marketing funnel. Most SEO agencies will take a look at your site, find a couple of keywords, and slap the same strategy on your campaign that they will everyone else’s. In contrast, a truly exceptional SEO agency will take the time to learn your business model, identify your brand’s USPs, and integrate your KPIs as their own. This ensures that your eCommerce SEO strategy won’t just get you traffic, but it will work in unison with your overall growth strategy, elevating your traffic AND your revenue.

First, focus on your on-page SEO. Is your website loading quickly? Is the design simple and offers a great UX? Is everything easily accessible? Are your pages interlinked correctly? From there, take a look at your actual content. Are you targeting keywords that have high volume and low competition? Does your content have the correct keyword density? Are your anchor texts fully optimized? Are you including secondary keywords in your copy?
After that, you can start working on your off-page SEO, which typically refers to generating backlinks. You can get backlinks in a few different ways. The simplest way is to make truly epic content – stuff that is so good that other websites can’t help but link to it. The most effective way to generate backlinks is via outreach – this means emailing owners of websites that you would like to get backlinks on. A common tactic is to offer the other website a free guest post.

Yes, yes, yes, and yes. The truth is that SEO doesn’t come easily, and yes, it absolutely takes time to see the full effects. But once you do start ranking for your desired keywords, it will bring in an onslaught of highly qualified traffic to your website every single day. This is the power of SEO. It’s an investment, but one that can completely revolutionize your eCommerce company.

Because, believe it or not, most eCommerce companies aren’t investing in SEO. They think it’s too hard or don’t feel like they can wait – they need to see results right now. Ultimately, a strategy like this is very short sighted. If you want your eCommerce business to last for decades, then waiting 4-6 months to see SEO results is an absolute no-brainer. The ROI is unmatched. You just have to make the first step.

Have you ever heard someone say, ‘if you ain’t got traffic, you ain’t got nothing.’ Well, this is why SEO is so important for eCommerce businesses like yours. Yes, sales are priority #1, but your entire business is run on a website, so without any traffic to that website… you’ve got nothin’. To make sales, you need traffic. That’s the power of SEO.

The other important aspect of eCommerce SEO is the quality of the traffic your site will get. By targeting keywords directly related to your products and services, you will get extremely qualified traffic. This is not cold traffic. These are hot, hot leads. Many of them will have their credit card in hand, ready to hit the purchase button. That’s why SEO is so important for eCommerce businesses.

Paid ads are an extremely efficient way of generating traffic, leads, and sales. No matter if you use Google Search Ads, Facebook Ads, or Linkedin ads, you can target people who are interested in your products, which increases the likelihood of a sale. Many businesses invest exclusively in paid ads and have seen amazing results. But while paid ads are great, they also come with their downfalls – mainly, cost.

Unlike SEO, paid ads will always cost you money out of pocket. Always. This means that the second you stop paying for your ads, you immediately lose your traffic. Cutting off traffic like that can completely cripple a business, but many companies eventually have no choice, especially if they aren’t getting a great ROI on their ad spend.

Yes and no. Technically speaking there is no such thing as ‘eCommerce SEO’. All SEO principles are built on the same two pillars – on-page SEO and off-page SEO. On-page, SEO refers to optimizing everything on your site to improve your rankings on Google. Off-site SEO mainly refers to building backlinks to improve your website’s authority. These principles remain true for any business looking to invest in SEO – eCommerce or not.

But to really nail SEO for an eCommerce business, you need to understand how SEO works in an eCommerce ecosystem. This means having an in-depth understanding of building a funnel that best helps an eCommerce business. This is what separates the average SEO agencies from the exceptional ones. The foundations of SEO are simple, but implementing them in a way that is best for your eCommerce business requires a master’s touch.

We get asked this question a lot, and the simple answer is ‘of course!’. Many businesses prefer to keep their digital marketing/SEO efforts in-house as it can give your business some keen advantages. Some advantages of keeping your eCommerce SEO in-house are greater control over the process, clearer oversight over the execution, and the ability to move quickly when changes need to be made.

But. While handling your eCommerce SEO in-house might seem attractive, it certainly doesn’t come without its challenges (and costs!). You will need to hire SEO professionals with a proven record of growing eCommerce businesses. You’ll need a digital strategist, SEO techs, copywriters, and more. Investing the time and money into finding and hiring the right staff can be overwhelming and is often more hassle than it’s worth. This is why many businesses prefer to outsource their SEO to a professional agency – they have the professional staff, are more cost-effective, and can start growing your business immediately.

How eCommerce SEO can help your business.

This depends on the agency you choose to work with, the scope of your project, your company’s goals, and your overall budget. Most eCommerce SEO packages will include some sort of combination of on-page SEO + off-page SEO. This means that the agency will optimize existing content, write new content, improve the coding of your site, speed up your loading times, and more. The agency will also likely build backlinks to your site from other sites to help grow your authority in the eyes of Google.

But a truly exceptional SEO agency will look at your eCommerce SEO strategy a different way. Instead of implementing the same cookie-cutter techniques that your competitors are implementing, a great SEO agency will take the time to create a bespoke strategy. This means learning your products, understanding your niche, researching your competition, and executing a holistic funnel that aligns with your company’s goals and KPIs. This is how to generate truly insane results for an eCommerce SEO campaign.

The easy answer? Around 4-6 months. The longer (and more accurate) answer? It depends. Typically you can expect to see some results in the first few months – this includes movements in the SERPs and an increase in impressions, and maybe some clicks. After that, movement usually starts to pick up the pace a bit, and you can expect to see huge gains in traffic around the 6-8 month period.

Granted, the timelines will vary depending on a number of circumstances. Mainly, how competitive is your niche? How much authority does your website currently have? How well is your website currently ranking? How fast is your site currently loading? Does your site have the essential content needed to be considered an authority in your industry? And (most importantly) does the agency in charge of your SEO actually know what they are doing?

The cost of SEO (whether it’s for eCommerce or not) will vary depending on various factors. What are the goals of your company? How competitive is your industry? How many keywords do you want to rank for? What are your KPIs? How experienced is the agency you are working with? Having said all that, we only recommend hiring an SEO agency if you have a minimum budget of HKD $5000 a month or more (preferably more).

We recommend this budget (as a minimum) for one reason – results. If you invest HKD $500 a month into SEO, you will not see any results. It’s just a waste of your marketing budget. SEO takes time and resources – it’s an investment. But once you start ranking for your primary keywords, you’ll quickly see that the juice is worth the squeeze. The more money you are willing to invest, the faster you will see results, and the more powerful they will be.

While SEO agencies come in all different shapes and sizes, they mostly try to accomplish the exact same thing – to get you higher rankings (and, therefore, more traffic) on Google. They will improve your website’s on-page SEO and off-page SEO to achieve this. Improving your on-page SEO will help speed up your site, improve interlinking between pages, optimize existing content, and publish new content. To improve your off-page SEO, they will reach out to other web admins in an attempt to get backlinks pointing to your site.

But while most SEO agencies try to accomplish the same goal – the execution can vary drastically. Have you ever heard ‘you get what you pay for?. Well, with SEO, it’s so true. Cheap SEO agencies do shoddy work; they outsource things overseas, cut corners on your site, and building spammy backlinks. All of this ends up doing irreparable damage to your website, revenue, and, ultimately, brand.

As an eCommerce business, you live and die by one thing – traffic to your website. If you have traffic, you can generate sales. If you ain’t got traffic, you ain’t got nothing. Well, this is the power of SEO. SEO allows you to improve your rankings on Google results, which in turn delivers traffic to your website, which in turn helps you generate more eCommerce sales.

But the beauty of SEO isn’t just the fact that you get traffic. It’s that the traffic is highly qualified AND it’s evergreen. The traffic is highly qualified because it’s coming from people who are searching for exactly what you are selling. And the traffic is evergreen because Google rankings are typically solidified (assuming you are using best practices to maintain your rankings). This combination of highly qualified, evergreen traffic is why SEO is often considered the most powerful form of Digital Marketing for eCommerce businesses.

Since SEO is an all-encompassing term for any type of search engine, you can target any country in the world that has internet access. Typically, SEO refers to Google, which is the primary search engine in many countries of the world. In fact, Google has over 85% market share of search engines worldwide. This is why most businesses who invest in SEO do so to rank higher on Google.

Investing in SEO for Google rankings means that you can target any country in the world. And the best news? If you improve your website’s rankings in one country, it’s very possible that it will also help improve your rankings in other countries as well. If you wish to target a country where Google isn’t as prevalent (like Russia, China, or South Korea), then you can still target their respective search engine (like Yandex, Baidu, or Naver). This means you can target whichever country you would like and truly take your brand global.

Keywords are one of the most under discussed, and therefore underrated, aspects of SEO. To know which keywords to pick for your website, you need to do thorough keyword research. This is the process of investigating which queries your website should target. You do this based on data. How many monthly searches do the keywords have? What is the competition like? How much authority does your website already have?

It’s important to remember that SEO is extremely competitive these days, so targeting high-volume keywords might not always be the best strategy. Sometimes targeting low-volume keywords (otherwise referred to as ‘long tail keywords’) can be a more effective strategy. That’s because these keywords are easier to rank for, but they also can have better buyer intent. We think the best strategy is a healthy mix of high, and low-volume keywords.

Before hiring an SEO agency, it’s important to know whether or not they are the correct fit for your business. Remember, not all SEO agencies do the same quality of work. Many SEO agencies have a ‘churn and burn business model. The easiest way to know if you should work with an SEO agency is simple – check their Google reviews! If their reviews are impressive (4.5 or higher) and they have enough reviews (over 100), then you know the agency has helped hundreds of clients grow their businesses with SEO. Here at First Page, we have a perfect 5/5 star rating from over 150 reviews.

But while reviews are great, they aren’t everything. You will also want to see if the SEO Agency has experience executing the SEO you are interested in. Are they familiar with eCommerce SEO? Do they have experience in your niche? Can they show you detailed case studies of results they have gotten from businesses similar to yours? Will they take the time to understand your business model? Will they adapt your KPIs as their own? Don’t settle for a subpar agency – your brand deserves the best!

Callback

Send us a message and we will call you back

Your details are always securely stored.