If you aren’t using Google Remarketing services, then you are leaving SO much money on the table

If you aren’t using Google Remarketing services, then you are leaving SO much money on the table If you aren’t using Google Remarketing services, then you are leaving SO much money on the table

Have you noticed that ads seem to follow you everywhere on the internet these days?

These are called remarketing ads, and they are EXTREMELY effective.

Remarketing ads allow you to advertise your brand to people who have already shown interest in your products or services.

And by doing this you can build the most powerful tool in all of marketing…

A well-oiled funnel.

By using Google Remarketing Ads, you will be able to identify people interested in your products and efficiently bring them down your funnel. In fact, users that click on your remarketing ads are over 70% more likely to make a purchase than users who click on a regular ad. 

This is the secret that all of the world’s best companies know. 

No more guessing with your ad campaigns. No more throwing money down the drain. 

Click the button below to speak with a digital strategist and start a next-level Google Remarketing campaign.

First Page, Hong Kong’s #1 Google Remarketing Agency

First Page, Hong Kong’s #1 Google Remarketing Agency First Page, Hong Kong’s #1 Google Remarketing Agency

While Google Remarketing Ads can be extremely effective, they are only as effective as whoever is actually running the campaign.

That’s why if you want to run a remarketing campaign that has an insane ROI and converts like crazy, you have to partner with the best. 

Here at First Page, we have spent the last 10 years helping businesses like yours set up Google Remarketing Campaigns. 

We have taken small, local businesses and turned them into powerhouses in the APAC region and beyond – all with our Google Remarketing Services. 

We know that Google Remarketing Services are only one piece of the puzzle – to really succeed, you will need a holistic funnel that is optimized for conversions. 

Our proprietary data and team of digital experts are what separates us from our competition. Your business model becomes our business model, and we even adapt your KPIs as our own.

Consider us an extension of your marketing department, and we are ready to start growing your revenue now. 

Click the button below to speak with a digital strategist, and make this the year that changes everything for your business. 

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A case study by First Page - Google Remarketing

Honestbee was hungry for more app signups so we utilised Google Ads/Universal App Campaign to drive more app installs/in-app conversions.

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An Overview of Google Remarketing Ads

Google Remarketing Ads are one of the most powerful strategies in digital advertising. In its most basic form, it’s the process of showing your ads to people that have already seen or interacted with your previous ads. These ads can show up on a variety of locations, including Google Search Ads, Google Display Partner Sites, YouTube, Gmail, some apps, and a few other locations across the web. 

Due to the variety of platforms at your disposal (Search, YouTube, 3rd party sites, etc.), your Google Remarketing Ads can take many shapes and forms. They can be text form, picture form, or video form… or even a combination of the three! Once your ads are ready, you can set your targeting criteria. Google has a vast amount of data which means that you can target based on many demographics, including age, sex, location, and much more. 

While the concept is simple to understand, setting up Google Remarketing Ads can seem a bit complicated, especially to first time users. To run a Remarketing Ad, you’ll need to have a Google Ads account already set up. Once your account is set up, you will then need to add a piece of Google Remarketing code to your website. This tag (otherwise known as a ‘pixel’) helps Google keep track of which people should be retargeted with your ads. 

Your remarketing preferences can be as simple or as targeted as you would like. You can simply retarget anyone who has seen your ad once. Or you have the option to create highly sophisticated strategies around the age and location of the user and how they interacted with your advertisement. By doing this, you will stay connected with users who have left your site while also increasing your conversions. 

Did you know that the Google Display Network (Google, YouTube, Gmail, and other 3rd party websites) can reach over 92% of ALL internet users? This is a staggering statistic and is the first reason why Google Remarketing is so important – it allows you to find your customers, no matter where they are on the internet! By working within the Google Display Network, you will be able to market your products and services to a global audience and find customers that otherwise wouldn’t have known that your business even existed. 

The other reason why Google Remarketing is so important? Efficiency! Yes, it’s important to reach new customers to increase brand awareness, but it’s just as crucial to bringing people down your funnel to increase the likelihood of a sale. Remarketing can also help you increase brand loyalty by rewarding those who have previously interacted with your site or ads. In essence, Google Remarketing Ads are all about working smarter, not harder 😉

To get started with your own Google Remarketing campaign, you need to make sure that you have set up a Google Ads account. From there, you’ll want to double check that your tagging is set up correctly – this can be done in the Tools & Settings section. Next, you’ll want to set up your retargeting lists. We highly recommend that your retargeting lists are intentional – don’t simply target ‘All Users’. 

Next, you’ll want to determine the proper assets (aka, where you want your ads to show up). Many businesses prefer to use GDN (Google Display Network) for their retargeting efforts, but going with Google Search Ads can also be an effective strategy. After that, you’ll set up your campaign and watch the magic begin! But it’s crucial to also effectively manage your campaign…

You see, while it’s important to set up your Google Remarketing campaign the right way, the REAL journey is managing your campaign. Be sure to run some tests to get your campaign as optimized as possible. Testing different list member durations and gender targeting can lead to interesting insights. We also recommend excluding different lists using custom combinations, as well as excluding different categories. 

You can also benefit from monitoring lost impression share or A/B testing your landing pages, creatives, and copy. The goal is to keep trying new things but to do them in an organized way. It’s important to remember that optimizing your Google Remarketing campaign isn’t a one time thing – it’s a constant process that will last as long as your campaign is live. It’s where you turn an average ad campaign into a money-printing machine.  

Google Remarketing campaigns will vary in cost depending on a number of circumstances. First off – your budget. How much are you able to budget for the campaign? More is always merrier, but by committing to a decent budget (no less than HKD $3000/month), you will be able to get enough data to make conclusive decisions. The other factors that will help determine your costs are your bidding strategy and how many platforms you want your ads to appear on. 

It’s also important to remember that costs will vary based on your industry. For example, eCommerce companies usually have a lower CPC (cost per click) than service businesses. This makes sense, given the dramatic difference in the value of a lead or a sale. Some other factors that will affect your campaign costs are your bidding strategy, your target audience, your ad schedule, your landing page experience, your click through rate, and your audience membership duration. That’s why it’s crucial to have someone experienced at the helm of your ad campaign. 

Google Remarketing agencies come in all different shapes and sizes. Some are smaller boutique agencies with only a few team members, and others are larger firms with hundreds of employees. The prices for these agencies vary drastically – some charge a premium, and others are in a race for the bottom. 

It’s important to remember that when it comes to picking a marketing agency (like everything in life), you get what you pay for. If the agency is trying to give you the lowest price possible, it’s quite likely that the quality of the services will be a reflection of that. When it comes to your budget, more is usually better, but we recommend being ready to invest at least HKD $5000 per month. If you can afford more, you will likely see higher click through rates and more conversions. 

Oh yes! A bespoke and well-optimized landing page is the secret sauce many businesses neglect in their Google Remarketing campaigns. Imagine two different scenarios. In scenario one, you see an ad for a pair of sneakers that you looked at the day before. You click on the ad, and it brings you to the general homepage of the brand. Now imagine in scenario two that once you click on the same ad, it takes you directly to the sneakers you were interested in – with a discount code! Which landing page do you think would convert better?

This is the power of landing pages. By creating pages that are bespoke, highly relevant to the product, and that offer additional purchasing-incentives, you will see your conversion rates go through the roof! You can even A/B test your landing pages to see which ones convert at the highest rate. Be sure to only make minor variations between your tests so you can easily identify what changes are making the biggest impact. 

How Google Remarketing Services Can Help Your Business

If you are looking to start a Google Remarketing campaign and have a bit of a budget, you will be happy to know that experienced agencies can help you strategize and execute your campaign. Google Remarketing Agencies like First Page are experts in setting up, and optimizing digital advertising campaigns, so your business can grow, and you can get a jaw-dropping return on your investment. 

Working with an agency is sort of like working with a partner. Their success hinges upon your success, so the agency will be extremely driven to deliver you the best results that they possibly can. The better results they get, the happier you are working with them, the more money the agency continues to make – it’s a win-win! But it’s also important to remember that not all agencies deliver the same quality of results. Be sure to choose an agency with experience that gets tremendous results.

By this point in time, you probably understand the value of running a Google Remarketing Campaign. Remarketing allows you to re-engage with people interested in your products or services, which means higher conversion rates for your ads. But while remarketing ads can be an extremely effective means to drive traffic, they are only as effective as the person behind the steering wheel. 

That’s where Google Remarketing services come into play. By hiring an agency to handle your ads, you ensure that an experienced team of professionals sets up and executes your campaign. Agencies are driven to get results for their clients. This means that you will have an entire team of experts working to deliver the best ROI they can possibly give you. This also helps free up your time to focus on the things you are good at. 

At its core, a Google Remarketing agency will offer services related to your ad campaign. For most agencies, this typically means setting up your campaign and helping to execute and optimize it throughout its entire duration. But while most remarketing agencies might seem the same on paper, the truth is that the differences between them can be staggering. 

Many ad agencies have a churn and burn business model. This means that they paint a pretty picture when pitching you, but when it comes time to execute, they are more preoccupied with finding another new client instead of getting results for you. The best way to ensure that you are working with a truly great agency is to check their reviews. If the agency has hundreds of stellar reviews, then it means they get results and are very customer-centric. Here at First Page, we have a perfect 5-star review on Google from over 150 clients. 

While Google Remarketing is the secret strategy that many of the world’s top enterprise companies use, the truth is that any sized business can benefit from a remarketing campaign. Small businesses especially! In this current market, small businesses like yours are struggling for exposure and sales. The only way to cut through the noise and generate a loyal customer base is through a sound digital marketing strategy.

As a small business, you know how important it is to stretch your money as far as you can. And that’s exactly why Google Remarketing Ads are so ideal for you. Our Google Remarketing services make your ads work smarter, not harder, allowing you to stretch your investment further and deliver a stellar return on investment. In fact, we have helped thousands of small businesses like yours grow their customer base and scale throughout the APAC region. 

There are a few different ways to measure how well your Google Remarketing ads have performed. To track your campaign’s performance, you will need to understand various metrics and KPIs related to your campaign. It should also be noted that your KPIs will vary depending on your niche, your business model, and your overall remarketing strategy. 

Start with one of the simplest metrics – your click-through rate. This metric (commonly referred to as CTR) is crucial when understanding how many people are actually engaging with your advertisements. Your Quality Score is another essential metric to keep track of, as it shows you how relevant your ads are to searcher’s queries. Arguably the most important metrics are conversion-based metrics. You will need to figure out your conversion rates and cost per conversion to truly gauge how successful your Google Remarketing campaign is. 

Of course! In fact, if you own or work for an eCommerce business, then Google Remarketing Ads are one of the best tools to help grow your company. Most eCommerce companies know the value of Google Ads as they can help grow your brand awareness and generate sales globally. But the TRUE magic happens when your Google Ads campaign is fully integrated into a larger marketing funnel.  

This is because remarketing ads help your eCommerce business work smarter. We know that the margins in the eCommerce industry can be razor thin – you have to closely watch every dollar that you spend! By investing in a Google Remarketing campaign, you will be retargeting people who have already shown interest in your products, therefore dramatically increasing the likelihood of a sale. To build and grow a truly global eCommerce brand, you need the right ad strategy in place.

If leads are what you seek, then Google Remarketing ads could help revolutionize your entire business! We have helped agencies, consultants, real estate companies, and dozens of other businesses generate massive amounts of leads through our remarketing services. The key is to build a funnel and to optimize it relentlessly. This means making sure that the ad copy is alluring, that the creatives are enticing, and that your landing pages inspire action. Once these factors are in place, the leads will start rolling in.

And we aren’t just talking about regular leads – Google Remarketing helps bring in the highest quality of leads. This is because of the nature of remarketing. The prospects that you target have already shown interest in your services. These are warm leads primed to be converted into blazing hot customers. You just need to ensure that your remarketing campaign is set up correctly and continually being tested and optimized. 

Hiring a Google Remarketing Agency might seem like a big task, but we’ll try and make it as simple for you as possible. You need to look for three things – experience, reputation, and integration. For experience, be sure to check out the agency’s website. Do they have content about Google Remarketing? Do they advertise their remarketing services? From there, check on the agency’s reputation, which you can do by looking on Google Reviews. If they have a lot of great reviews, it probably means that they take care of their clients, and they know how to drive results. Here at First Page, we have a perfect 5-star rating from over 150 reviews. 

Finally, you want to reach out to the agency and ask them about their process. How well do they integrate their agency with your business? Do they adopt your KPIs as their own? Do they take the time to understand your industry, niche, and business model? It’s better to work with an agency that adopts your business as its own and integrates a holistic marketing funnel set up for success. 

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