Retarget, convert, repeat. Google Display Ads are your ticket to getting an insane ROAS.

Retarget, convert, repeat. Google Display Ads are your ticket to getting an insane ROAS.

Retarget, convert, repeat. Google Display Ads are your ticket to getting an insane ROAS.

You know the story…

A potential customer comes to your website. They are interested in making a purchase, but they aren’t quite ready yet to pull the trigger.

They leave your website, go to another website, and they are gone forever. 

Well, instead, imagine this…

Your potential customer leaves your site, and when they go to another site, they see an ad for your product or service – plus a discount code!

The customer is thrilled to get a deal, they click on the ad, go back to your site, and finish their purchase. 

Boom. The sale is complete. A new lifetime customer has been converted.

And you now have more data about your ads, so you can continue to scale them. 

That’s the power of Google Display Ads. 

Still aren’t convinced? Here are some staggering statistics about the power of Google Display Ads & GDN (Google Display Network). 

  • Google Display Network can reach over 87% of global internet users (this includes 94% of all US internet users).

  • Google Display Network has reach on over 2 million websites globally.

  • Google Display ads are proven to be most effective in people aged 25-44.

  • You can location targeting and retarget your Google Display ads by audience and interests, or you can target specific websites.

All of these stats illustrate why Google Display Ads are a must for any business that wants to increase its brand awareness and explode sales.

Google Display Network basically gives you access to the entire internet, which means all of your potential customers can always find you.

Partner with First Page Hong Kong - APAC’s highest rated Google Display Ads agency.

Partner with First Page Hong Kong - APAC’s highest rated Google Display Ads agency.

Partner with First Page Hong Kong - APAC’s highest rated Google Display Ads agency.

We’ve seen this happen too many times – a promising business is excited to scale their marketing.

But, instead of hiring a professional agency, they decide to bring their Google Ads in-house. 

Well, guess what… That excitement rapidly turns into flat-out disappointment.

They quickly become overwhelmed by the data, frustrated by the processes, and disheartened by the lack of conversions.

They think to themselves, ‘Google Display Ads don’t work – they are a scam!’

Well, nothing could be further from the truth. Google Display Ads are a goldmine – they just need to be executed the right way

Here at First Page Hong Kong, we have a proven track record of bringing in a tidal wave of sales and conversions with Google Display Ads.

We have over a decade’s worth of experience giving our clients an insane ROI from display campaigns and taking their business to the next level. 

How do we accomplish this?

Proprietary software. Collective experience. World-class talent. (And lots and lots of coffee)

Our team of digital marketing experts lives and breathes Google Display Ads.

We have conducted countless experiments over the years, which gives us insights that few other companies can compete with.

We know what works, and we know what doesn’t. This means we can hit the ground running with your campaign and drive results faster than any of our competitors. 

Contact us now to speak with a Digital Strategist and see how we can help you double or triple your sales with Google Display Ads. 

How we achieve greatness with Google Display Ads.

How we achieve greatness with Google Display Ads.

How we achieve greatness with Google Display Ads.

The internet is a constant battle for your customer’s attention. So how are we able to achieve such great results even in the face of such overwhelming competition?

By thinking outside the box. 

Unlike other agencies, we don’t just look at you as a client – we look at you as our partner in growth. Your success is our success. Your failures are our failures.

This ultimate belief in ‘ownership’ is what separates us from our competitors and is why we are APAC’s fastest-growing digital agency. 

To run a successful Google Display Ads campaign, we will spend the time needed to understand your business model, as well as your products or services.

We will analyze the USPs of your brand and do a competitor analysis to give us every inch of an edge we can get. 

Consider us an extension of your marketing department – and we are ready to start working today. 

If you really want to rock and make more money than Elvis, our SEO experts can also help with organic traffic-driving techniques such as SEO contentmobile optimizationlocal optimization, and not to mention best in class keyword research, best practice SEO, engaging titles, and high-converting copy for your ads.

Learn more about our Google Display Ads services

See what our clients are saying!

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Other Google Ads services we offer.

Bespoke growth plans for your business.

Google Ads

Google Ads

Online advertising is the new frontier of marketing, and Google Ads are at the front and centre. However, they can also be an expensive venture, truth be told, which is why you need an agency that clearly knows its stuff. At First Page, we can drive results better than anyone else.

Google Display

Google Display

The digital marketplace is a vast world. The only obstacles to your growth is your ambition and choice of Google Ads partner. We can help your brand scale new heights by tapping into audiences on Gmail, YouTube, mobile apps and other Google Display channels.

Our Recent Work Honestbee

A case study by First Page - Google Display

Honestbee was hungry for more app signups so we utilised Google Ads/Universal App Campaign to drive more app installs/in-app conversions.

return on marketing investment in 2 months
increase in app installs

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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Google Display Ads Hong Kong

An overview of Google Display Ads.

Google Display Ads are the ad placements that are available through GDN (Google Display Network). And believe us, you have definitely seen these ads. Have you ever been on a website or an app that has a banner advertisement? This is most likely a Google Display Ad. Have you ever seen a text or photo ad on YouTube or Gmail? These are also Google Display Ads. These ads are synonymous with the internet – in fact there are over 2 trillion Google Display Ad impressions every single month. 

To dig a bit deeper – GDN is an agreement that Google has with over 2+ million websites and apps all over the world. The deal is simple – Google gives the sites/apps money for advertising space, and then Google charges businesses (like yours) for your ads to appear in those spaces. It’s a win-win! Because of Google’s vast internet presence, you can target your campaign to very specific demographics, meaning that your ads have a higher chance of converting. 

Google Display Ads are important for businesses who are ready to invest in, and scale, their growth. The GDN network is absolutely massive, and the data can get incredibly granular, which means that you can target demographics you think are the most likely to convert. 

Google Display Ads are also important because of their creative element. Unlike other forms of digital advertising, you can let your creativity flow and customize every element of your Google Display Ad, such as visuals, graphics, photos, and much, much more. 

Yes and no. Truthfully, it depends on the goal of your company, as well as the overall budget you are willing to work with. It should also be noted that compared to Google Search Ads Google Display Ads have a tendency to be cheaper. For many industries, the cost per click for Google Search Ads are two to three times as expensive as a single click for Google Display Ads. That’s why display ads are sometimes a better option for businesses that are on a bit more of a budget. 

If you are on a budget, then it’s extremely important to ensure that your campaign has set the proper spending limits. The last thing you want is a surprise bill to pay because you didn’t stop the campaign from spending too much (a mistake we’ve seen happen way too often.) But the good news is after some testing, once you find a ‘sweet spot’ where you are getting a great ROI, you can crank up the spend and scale your ads super easily.

Google Search Ads are the ads that show up at the TOP of Google organic results. So, if you type in ‘hiking water bottle’ in Google, they are the results at the top that have the little ‘Ad’ mark next to them. While typically more expensive, Google Search Ads are extremely effective because they allow you to advertise to people based on particular keywords. Google Search Ads are also PPC (pay per click) and typically have relatively high conversion rates. 

Google Display Ads, on the other hand, are the ads that show up across sites that are NOT Google. This includes the ads that you see on YouTube, Gmail, and banner and sidebar ads that you see on sites across the entire web. This is the immense power of display ads – the fact that you can reach nearly anyone on the web, even if they don’t use Google itself. 

Google Display Ads show up on over 2 million websites across the world wide web. This can be on small sites (like travel blogs and mommy blogs) to the largest sites in the world (like YouTube and Blogger). Display ads are most commonly seen as banners (the static advertisements that show up at the bottom of a webpage) or in the sidebar (which may or may not be static depending on the settings). 

Google Display Ads are extremely powerful because you can choose where you want your ads to appear. For example, if you know that your target audience really likes a certain website, you can target that exact website for your ads. You can also have your ads only show up to certain demographics or certain types of websites – the choice is yours!

To get started with Google Display Ads you are going to need to set up a Google Account, and then you will set up Google Ads conversion tracking. From there, you can start your first campaign! This is where things get fun 🙂 Be sure to choose a goal – the most common goals are sales, leads, and website traffic. It’s important that your goals on Google Display Ads are a reflection of the current marketing goals of your business.

After that, you will set up the actual display campaign type. This part is extremely important as it defines exactly how your ads will show up all over the GDN. You can choose Gmail Campaign, Standard Display Campaign, or Smart display campaign. You will also be prompted to choose your location targeting, daily budget, and big strategy. It’s important to choose a bid strategy that is both strategically aggressive and that stays within your budget. 

SEO (Search Engine Optimization) is the process of optimizing your website’s content to rank higher in the organic results of a search engine. While SEO can be done on any search engine (Yahoo, Bing, DuckDuckGo etc), it is typically a term that is related to Google search results since Google has nearly 93% market share. SEO takes a while to get results, but once everything starts kicking in, it is typically an evergreen way to get traffic on a day-to-day basis. 

In contrast, Google Ads are sponsored advertisements in different locations across the web. Google Search Ads display above organic results in Google searches. Google Display Ads show up as banners, sidebars, text, and videos on over 2 million websites across the internet. The biggest advantage of search ads is that they don’t take much time to start generating results – in fact, you can start getting qualified leads and sales right away!

If you have the budget, are willing to spend some time tweaking the results, and have a qualified professional who can execute the entire process, then yes, Google Display Ads are 100% worth it! This is because Google Display Ads are some of the most robust and intelligent advertisements on the web. You can target nearly any audience you want, and there is enough data that you can ensure that your ads are optimized day over day to get the best ROAS (return on ad spend).

But, it should be noted that running a Google Display Ads campaign without the help of a professional can be a bad idea. The platform can be difficult to understand, and requires a deep learning curve to really get your head around. This is especially true when it comes to setting your budget – you need to pick a budget that will actually generate results without spending more than your business can handle. 

Responsive Google Display ads dynamically adapt their appearance, size, and format to suit the available ad space on a desired website or digital platform. By providing multiple asset variations, like images, text, logos, videos, etc., Google Ads can select the most appropriate combination of assets to deliver an optimised ad experience to your target audience. This ensures that your ad content appears in the most effective way possible, tailored to the specific context in which it is being displayed.

The process of creating your first Google Display ads campaign can be done in a few simple steps. First, you need to determine your campaign parameters, such as budget, desired clicks or impressions, traffic destination, and geographic targeting. Subsequently, you should identify your target audience, select suitable targeting options, and frequency. Additionally, you must consider other aspects of the campaign, like messaging and duration. Once your Google Display ads campaign is up and running, it’s important to continually monitor its performance. While setting up a Google Display ad may not be overly challenging, the key to a successful campaign lies in optimising, measuring, and reviewing advertising data. Alternatively, you can partner with an established digital marketing agency like First Page in Hong Kong to relax while your ads soar to the top.

How Google Display Ads can help your business.

The truth is that when it comes to Google Ads (whether displays ads or search ads), more is always better. This is the way Google has set up their platforms. The more money you pump into your ads, the more you can experiment with different creatives/copy/audiences, the more data you have, then the better conclusions your campaign can draw. Once you know what is working, you can tweak, scale, and see some extremely impressive results. 

Now we understand that not everyone has a large budget, and it might be tempting to spend $2 USD per day as a ‘test’ to see what happens. Sometimes a strategy like this can work, but in reality, you are likely to just lose money and become frustrated with your results. This is why we recommend a minimum monthly ad spend of $5000 HKD per month. An ad spend of this amount will give you enough data to make conclusive decisions about your campaign – but remember, more is always better. 

Yes. In fact, we might even go as far to say that when it comes to digital marketing solutions for brand awareness – Google Display Ads are far and away the best option. This is because display ads are cost-effective, scalable, and have some pretty impressive targeting options that will allow you to grow your brand awareness for your target audience. 

The other reason that Google Display Ads are great for brand awareness? Creatives. Have you heard that a picture is worth a thousand words? Well, for brand awareness, this is 100% the truth. Unlike Google Search Ads which are only words and no photos, you can showcase your brand visually with display ads. This means you can create eye-catching creatives and photos that tell the story of your brand, which can bring in more new leads and customers. 

Google Display Ads are extremely efficient for both retargeting and brand awareness. In an ideal world, if you had the budget for it, you would run both. You would run brand awareness ads with eye-catching creatives across relevant websites to tell your target audience your brand’s story. Then, on top of this, you would set up retargeting ads to try and drive more conversions and revenue. 

If you are on a limited budget and can only choose one or the other, you should first evaluate the goals of your business. Is your company new, or are you struggling to get enough leads and sales to turn a profit? Then in that case, a retargeting campaign designed to drive sales might be the best option. But in contrast, if you are an enterprise company looking to expand into new parts of the world, then a campaign centered around brand awareness might be your best bet. 

While Google Display Ads can be incredibly profitable, they are by no means a get-rich-quick scheme. Sure, they can be a cash-printing machine for your business, but getting there takes time, experience, testing, tweaking, and relentless optimizing. That’s why we always recommend hiring a professional with experience to run your Google Display Ads campaign – this will be the difference between your ads being profitable or a failure.

To make money with your Google Display Ads, you need to make sure your campaign is set up for success. This means the right strategy needs to be in place, and the settings are correct. Any misconfigurations early on can spell doom for your entire campaign. It’s also important to create compelling copy and eye-catching images to attract the attention of your target audience, because without their attention, you have nothing.

While there are seemingly endless targeting options for Google Display ads, almost everything can be stripped down into two distinct categories; website-based targets, and user-based targets. Website-based targets means you will pick a handful of websites that you think are relevant to your product or service, and then show advertisements to everyone who visits that site. This is a highly effective strategy if you feel confident that you can identify websites that your target audience frequently visits.

On the other hand, you also have the option to use user-based targeting. User-based targeting is ideal when you know who your target audience is. Then, the Google Display Network will show your ads to everyone who fits the criteria, spread across multiple sites in the network. Both targeting strategies can be effective, and a great ads agency will be able to run both campaigns simultaneously. 

Absolutely! But it’s important to keep in mind a few things. Firstly, while you can stop your Google Ads at any time, mistakes can still happen, which means if your campaign is not set up correctly, you can still blow your budget or make a costly bidding error. 

The second thing to keep in mind is that no Google Display Campaign became insanely profitable overnight. In fact, the opposite is usually true. While a great ads agency can get your campaign up and running in a few days, it takes a few weeks to gather enough data and know how to confidently decrease the cost per click while increasing overall clicks. So don’t pull the plug just because your campaign isn’t going super well in the first few days. Be patient, and trust in the process.  

This is a very difficult question to answer as it depends on a variety of circumstances, including your business, your industry, your location, your target location, and the level of bidding competition (which can vary by the minute). When you put all of the factors together, you can see that it’s extremely difficult to put an exact dollar figure on what a ‘good’ cost per click is. 

Having said that, the average cost per click across all industries for Google Display is around $0.62 USD per click. For certain professional industries (like medical, finance, insurance, etc) the cost per click can be higher. For other industries (like eCommerce and travel), the cost per click can be lower. It should also be noted that CPC prices for Google Display Network are usually much lower than Google Search Ads – sometimes by half or more!

If you are considering partnering with a Google Ads agency, you need to understand that not all ad agencies are created equal. Many agencies claim to get results and to have a talented team, but in reality, they operate by a ‘churn and burn’ mentality and outsource the most important tasks to cheaper agencies overseas. It’s important to do your due diligence to make sure the agency is top notch before letting them control the fate of your marketing budget. 

Start off by checking out their Google reviews – this is the easiest way to see how successful the agency is, as well as how well they treat their clients. If the Google reviews are stellar (and there are a lot of them) then be sure to ask the agency some important questions. Do they have experience in your industry? Do they have detailed case studies showing their success? How big is their team? Do they take the time to understand your business and its goals? By asking these crucial questions, you’ll have a much better idea if they are the right agency for you. 

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