What are Premium Copywriting services?

What are Premium Copywriting services?

What are Premium Copywriting services?

Copywriting services refer to crafting engaging and converting content primarily for your website or your advertisements. Why is it “premium”? We don’t just write content. We conduct in-depth research, strategic planning and implement creative execution to produce exceptional content that stands out from the rest. We take your potential customers by the hand, gently guide them down the sales funnel, and convert them into lifelong loyal fans.

Do you know why your business needs Premium Copywriting services?

Did you know that there are over 7.5 million blog posts published every single day and over 1.7 million new websites created every single week? Those are staggering statistics. Content is literally everywhere and covers a broad range of topics. So how does your business stand out? By writing content that makes your potential customers feel connected to your brand. Here are a few more reasons why your business needs amazing copywriting:

  • Improve your business’ credibility by publishing useful and researched thought leadership pieces
  • Create an unforgettable user experience on your website and incentivise conversions
  • Generate website authority and gain valuable search engine visibility
  • Retain customers and turn them into devoted brand advocates

Here's why you should use First Page as your copywriting partner-in-content.

Here's why you should use First Page as your copywriting partner-in-content.

Here's why you should use First Page as your copywriting partner-in-content.

There’s no way around it – the difference between a professional copywriting agencies and an amateur one is like the difference between night and day. A professional agency will be able to keep people on your website and inspire them to take action – again and again. With over a decade of experience, First Page can help you create killer content campaigns, including SEO copywriting, social media campaigns and many more. We have handpicked the best content writer talent in Hong Kong and the APAC region, ensuring your content is localised to your business needs. Whether you are a serious firm or a cheeky startup, our writers will craft words and content ideas that inspire your customers to take action.

Still need convincing? We let our knowledge do the talking. We have a wide-range of learning resources for small and enterprise businesses alike. Our favourite? Here are 3 stupid easy ways to craft content that converts and your ultimate guide to SEO copywriting.




Premium copywriting services tailored to your business objectives.

Premium copywriting services tailored to your business objectives.

Premium copywriting services tailored to your business objectives.

First Page offers a wide-range of game-changing copywriting services for your needs. We’ve helped countless businesses craft persuading content campaigns, such as:

  • Copywriting and Editing: Let our team draft and refine your content, guaranteeing impactful messages that make a statement.
  • SEO Copywriting: Expertly crafted content that boosts SEO and helps your website rank on search engines
  • Press Releases: Content that captures attention and generates media coverage, enhancing your online reputation
  • Google Search Ads: Short-form ad copies that deliver a punch in 3 sentences and less
  • Social Content Campaigns: Maximise your social presence with copy that drives emotions
  • Landing Page Copywriting: Creating content with a sole focus on generating your business leads

Not seeing what you need? Contact us and we’ll craft you a fully customised content strategy plan.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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Premium Copywriting Hong Kong

A quick overview of premium content writing.

Content writing and copywriting is the process of writing words and messaging for your business that helps drive revenue. Simply put, any words that are used in the function of selling something are considered copy. We see copy in the world around us every day. From the billboards we drive by, to the websites we visit, to the brochures we read, to the ads we see on TV – copy is everywhere. And because of that, it’s considered to be a staple of advertising.

Content writing and copywriting allow you to connect with your customers. The stronger the emotional connection you can make with them, the more likely they will be to take action and purchase your products or services. This emotional connection is so important – you need to know what drives your customers. What are their fears? What are their hopes? What are their dreams? These are the questions that great copywriters ask.

While content writing is extremely important for your business, the truth is that not all copy is created equal. There is so much bad copy out there – especially on the web. Bad copy is the result of companies like yours trying to cut corners and pay as little as they can for the content that they are publishing. This is a strategy that always backfires.

That’s why the world’s fastest-growing businesses prefer to invest in premium content writing services. Premium copy comes from seasoned copywriters – the type of professionals who understand how to inspire and motivate your customer base. The difference between an amateur and a professional is night and day, and you will feel that difference in your bottom line.

If you are not investing in content for your business right now, your business is basically invisible. Content marketing is the lifeblood of a 21st-century company. It enables you to connect with your audience and stay relevant in their minds, so when they need a product or service you offer, you are the first thing they think of. That’s the power of content marketing.

But it isn’t always easy. We live in an age of content saturation. There is content everywhere. Tweets, blog posts, YouTube videos, Instagram stories, the list goes on and on. With so much content out there, the only way to thrive is to be able to cut through all the noise. Your copy needs a message. Your copy needs a purpose. Otherwise, you’ll just get lost in the mix with everyone else. This is exactly what premium content writing gives you – a true competitive edge.

Both an art and a science, copywriting is a topic that has been around as long as the concept of advertising. If you are looking to improve the copywriting for your own business, then there are a few things to consider. First of all, what do your customers want? This doesn’t just refer to your product, but their lives as a whole. What are their needs? What are their desires? What are their fears?

From there, you’ll want to figure out how to connect those basic human emotions with your products or services. Once this emotional connection is made, it’s much more likely that they will make a purchase. Also, remember that more often than not, less is more with copywriting. This is especially true when it comes to headlines and product descriptions.

Copywriting is absolutely something that can be done in-house – but we don’t always recommend it. This is mainly because of resources. Finding, hiring, training, and maintaining a full-time copywriter can be costly and time consuming. Plus, your businesses just flat out might not need a full-time copywriter – you might only need a few web pages written or the occasional blog post published.

In our opinion, it’s less important to have an in-house copywriter and more important to hire a professional copywriter. You need a seasoned veteran who understands the process of copywriting and how to create copy that truly gets the job done. Be sure whoever you work with has plenty of experience and has written for companies from numerous industries.

Measuring the results of your copywriting can be difficult. Copywriting is not as analytical as SEO or PPC – there’s no easy-to-access data. One way to measure if your copy is working or not is to ask people what they think of your copy. Have them read your website and explain how it makes them feel and what it makes them want to do. If you have a budget, you can invest in a focus group to help with this.

Another way to measure how well your copywriting is working is by running an A/B test. Otherwise known as split testing, an A/B test compares two versions of a web page against each other to see which performs the best. A/B tests are a scientific process, but they can be insanely powerful as they will show you which parts of your copy resonate the most with your audience.

The definition of ‘good copy’ will vary from person to person. But while there are lots of different opinions, we think that the most important thing is that the copy needs to make an emotional connection with your customers. Remember this, very few people buy products. Instead, most people are actually just buying an upgraded version of themselves. Once you know what makes your customers tick, you’ll be able to craft copy that increases the likelihood of a sale.

Aside from that, there are different tactics one can use in their copy. It’s crucial to focus on your headlines, as that’s all that 80% of visitors will ever read on your site. Don’t have walls of text – it makes it too complicated to read. You also want to make sure that your copy tells a story – be sure to weave together a narrative wherever you can. If you can add these things together, you are on your way to creating some solid copy.

How premium copywriting can help your business.

If you run an eCommerce business, then premium content marketing should be one of the highest priorities on your to-do list. Your customers are looking for your products, and the only way they can find them is if you try and reach them. Whether you invest in SEO, Facebook Ads, Google Ads, or Linkedin Ads – premium content will absolutely start bringing people in and increasing your company’s revenue.

Start by hiring a professional copywriting service to help with your website. The copywriter will be able to help clarify your messaging and create an emotional connection with the people interacting on your website. If the copywriter understands SEO, they will also be able to optimize your copy to give it a better chance to rank organically on search engines like Google, Yahoo, and Bing.

We will be so bold to say that if you are looking to generate leads, then premium content will make or break your business. Here’s why… Typically businesses that are looking to generate leads are agencies, consultants, and service businesses. These are businesses that typically have no physical products, so your copy will be the number one thing that drives leads and conversions.

If your business is looking to generate more leads, you need to focus on your copy and how well the copy is connected to your funnel. Nurturing leads can be a long process, so the better your copy and the better your funnel, the more likely you are to convert leads into customers and, therefore, increase your customer’s lifetime value.

If you run or work for a small business, it might feel like the odds are stacked against you. Your budget is limited. Your resources are moderate – how are you supposed to compete in this day and age? Well, that’s where premium content comes into play. Premium content will help you stretch your investments further – think of it as working smarter instead of working harder. Focusing on your copy will elevate the connection you have to your customer base, therefore increasing the likelihood of generating revenue.

Premium content allows you to be more efficient with your spending. Instead of hiring multiple freelancers or employees to oversee multiple platforms, you can hire a single professional agency. This agency will be able to handle your copywriting, SEO, ads, and more, all under one roof. This enables you to focus on what you are good at – leave the rest to the agency!

Working for an enterprise business has its own unique set of challenges. Things tend to move slower in an enterprise setting, and innovation isn’t always front and center in everyone’s minds. By hiring a premium content agency, you will be able to forego all of that. Agencies are built to move fast, allowing you to scale your content in record time. Agencies also help to bring an outsider’s creative flair to the table – which can go a long, long way.

The fact is that the world’s biggest businesses are hyper-engaged in content creation. The better the content, the better the connection with the customer, the more likely you will drive a sale. By focusing on premium content on your website (and making sure that content is SEO-ed to perfection), you will see higher conversion rates and great organic traffic.

If you aren’t quite ready to hire an agency, you might decide between hiring a copywriter in-house or working with a freelancer. The pros of hiring in-house is control – you will have oversight over your new employee’s work, and the employee will have an intricate understanding of how your company works. The cons of hiring in-house are the cost of resources. Professional copywriters do not come cheap, and it will take time to find one who gels with your company culture. Plus, once they are on board, how many writing tasks will you have for them?

On the other side, hiring a freelancer has its own set of pros and cons. The biggest pro is the lack of commitment – you don’t have to give them a salary, benefits, or much training. But on the negative side, you never really know how well the freelancer will perform or if they have experience in your particular niche. This is why hiring an agency is always the best route. A single agency will have an entire department of vetted writers, many of which will have direct experience writing for your industry.

If you are ready to hire a content agency, then congrats! It’s a very exciting time, but you need to know exactly what to look for to ensure that your premium content campaign is a raging success. First, be sure to look for agencies that advertise their premium content services. Not just SEO, not just paid ads, but also their copywriting services.

From there, it’s time to check the reviews – preferably from a third-party source. Google Reviews is always a great place to start. If the agency has hundreds of positive reviews, you know it’s a good sign. For example, here at First Page Hong Kong, we have a perfect 5-star Google rating from over 150 happy clients. We know exactly how to strategize, and execute, a premium content campaign, so it directly impacts your bottom line. Get in touch with us today to speak with a digital strategist.

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