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Attract the attention of the masses on Instagram.

Attract the attention of the masses on Instagram.

Attract the attention of the masses on Instagram.

Over 100 million photos, videos, and GIFs are posted every day to Instagram’s switched-on user base, making it one of the Internet’s most popular platforms. The platform is perfect for growing your brand and promoting your product in a friendly, accessible way without directly selling to your customers. With a range of sophisticated inbuilt marketing features, everything is there to build a memorable brand for your company. 

A well-placed advertisement on Instagram can be pivotal when it comes to finding new leads and growing your customer base. This is where we come in. As a digital marketing agency specializing in social media, we’ll work with you to create ads in line with your branding and attractive to your target market. Our in-house team will do this through enticing copy and engaging designs explicitly crafted for your brand.

Skyrocket your business with Facebook ads

Skyrocket your business with Facebook ads

Skyrocket your business with Facebook ads

Facebook has the most engaged users of any platform, with 70% logging on daily and 43% doing so several times a day. 36.9% of all the people on Earth use Facebook today, making Facebook the world’s largest social media network. Using Facebook’s advertising services is essential for any successful digital marketing strategy. 

As a digital marketing agency, we will help you get the most out of your media budget by not only putting together persuasive and attractive ads but by effectively targeting them. This will ensure you get a great conversion rate that can propel your brand’s awareness in the social space. With a dedicated Account Manager from our social media team, you will be kept up to date on the performance of your ads. We will walk you through all the adjustments to optimize your ad campaign for maximum performance. Let us help you get your brand noticed in one of the world’s biggest marketplaces!

Leverage YouTube For Success

Leverage YouTube For Success

Leverage YouTube For Success

Did you know that YouTube is the world’s second-largest search engine, after Google, and has over 2 billion monthly active users? That’s right, the world’s second most popular and fastest-growing site offers a rich platform for beautiful, high-definition content. An astute social media marketing plan can help leverage your businesses’ YouTube presence to forge meaningful connections with video-watching customers.

Don’t be fooled into thinking YouTube is just the domain of cat videos and makeup tutorials. It’s a powerful maelstrom of content that appeals to a vast audience worldwide. From social ads to viral videos and informational content, a lot can be created and shared on this video streaming site to great effect. A professional social ads agency can help you refine your content and get it out there to the right people at the right time.

Engage local and international audiences on WeChat

Engage local and international audiences on WeChat

Engage local and international audiences on WeChat

With over a billion users accessing WeChat every day to make use of its wide range of features, the platform’s popularity in China and beyond is undeniable. Secure your spot in the prosperous Chinese market on WeChat, and watch the leads come rolling in.

WeChat’s broad set of features begets significant opportunities for marketing for brands. The WeChat ecosystem can create dynamic advertisements and target customers by gender, age, location, interests, and more. First Page is skilled in designing impactful WeChat marketing campaigns that make the most of WeChat’s huge user base.

Get a 200% increase in leads with LinkedIn ads

Get a 200% increase in leads with LinkedIn ads

Get a 200% increase in leads with LinkedIn ads

A strong LinkedIn presence that speaks to the network’s 800 million professional users can open doors to powerful business partnerships. Creating lasting client relations for your business is a must, which can be done with LinkedIn. Almost all B2B marketers view LinkedIn as a highly effective source for generating leads. Making an impact on the platform is vital to extending your company’s professional network while building your status as a leader. Team up with a digital marketing agency like us and craft exquisite ad copy and attractive design to take your business to the next level.

LinkedIn is great for its Ad Manager system, which allows you to target the right people from all over the world effectively. Our team knows LinkedIn ads like the back of their hand and can help you get the leads you need to remain competitive in this modern economy. Our advertising services will help you forge powerful B2B relationships and connect with the right client audience.

Let your brand's voice be heard on Twitter.

Let your brand's voice be heard on Twitter.

Let your brand's voice be heard on Twitter.

93% of people who follow small- to medium-sized businesses on Twitter plan to purchase from them, while 69% have already purchased from them because of something they saw on the platform. Get your business in front of new users and watch your engagement soar with a compelling Twitter marketing blueprint.

At First Page Digital, our Twitter experts will work with you to seize opportunities to engage with your Twitter community in fresh and innovative ways. We will provide your followers with the same amount of attention and get the right balance between retaining clients and drawing in new ones. Plus, we’ll also drill down to the heart of your business to find highlight points that we’ll use to develop your brand’s exposure and authority on Twitter.

Your Brand Can Benefit

Although Hong Kong’s population may be relatively small compared to other countries, the total number of internet users in the city reached 6.68 million in 2021—equal to 90 percent of the city’s population. That means there is potential for brands to have a high penetration rate should they opt to do social media marketing. 

With more and more people connecting to social media, advertising on platforms like Facebook, Instagram, YouTube, WeChat, Twitter, and more will be crucial to achieving high success rates in marketing campaigns. First Page is a leading digital marketing agency in Hong Kong and an expert social media services provider. We know exactly what is needed to boost your brand’s reach and impact on social media in Hong Kong.

Reach Social Media Success

Moreover, considering the current market instability in Hong Kong, focusing marketing strategies on advertising on social media makes a lot of sense because brands need to have the flexibility to adapt to changing socio-economic headwinds. Offline strategies do not have that amount of flexibility. 

First Page leverages years of experience and a deep understanding of social media in Hong Kong to deliver the results you need with the least amount of hassle. Our team comprises the best talent in their respective fields. Whether it is SEO management, media creation, content writing, you name it — First Page has the skills and capacity to drive your brand’s growth on social media. Please find out how your brand can benefit our social media services by working with us today!

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Joe and his team have been very helpful in managing our Facebook page - including the design of our logo, cover photo, content of posts and responses to followers. First Page is a professional and responsive team which I would recommend.
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Our Recent Work sohoeast.com.hk

A case study by First Page - Social Media Marketing

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Post engagements increase.
1300%
Page like increase.

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with an experienced digital strategist valued at $2000.

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You can achieve greatness on all major social platforms

Social media is the single greatest thing for marketers this century. If you are not using social media in your business, you are losing out big time! Social media is a must for any business, big or small, to grow to its full potential. Globally, over 3 billion people use social networks, with more and more people joining every day.

Every day, social media is growing, and it’s not going to end anytime soon, so your business has to take advantage of using these social media platforms. You can reach existing and potential customers easily and use social media quickly, inexpensively, and highly effective to grow your business. Social media can play a crucial role at the very start of the customer journey. The journey starts when the brand and customer relationship is established. If you are not on social media, you and your business miss valuable opportunities with new and existing customers.

While the concept is simple to understand, setting up Google Remarketing Ads can seem a bit complicated, especially to first time users. To run a Remarketing Ad, you’ll need to have a Google Ads account already set up. Once your account is set up, you will then need to add a piece of Google Remarketing code to your website. This tag (otherwise known as a ‘pixel’) helps Google keep track of which people should be retargeted with your ads. 

Your remarketing preferences can be as simple or as targeted as you would like. You can simply retarget anyone who has seen your ad once. Or you have the option to create highly sophisticated strategies around the age and location of the user and how they interacted with your advertisement. By doing this, you will stay connected with users who have left your site while also increasing your conversions. 

All businesses need an engaging social media presence. Social media is an essential piece of your business marketing strategy. Social media, on its own, is not enough to drive business growth. A社t First Page, we are great at making this happen for our clients, and we’d be more than happy to make this happen for you.

To remind you, more than three billion people worldwide are using social media every month. Users and engagement on major platforms keep increasing. If you are not taking advantage of these numbers, you miss out on immense business growth potential. Getting your social media to work for your business and add to the bottom line will present some challenges. How to keep up and stay ahead of the competition on social, I hear you ask? Not to fear, reach out to our digital strategists, who can help you create an audience-winning social media strategy.

There are no hard or set rules for how much budget to allocate on social media. We can tell you that there are some benchmarks backed by research. As social media is generally seen as part of marketing, a recent 2021 CMO Survey noted that the percentage of marketing budget businesses allocate to social media is as follows, B2B Product: 14.7%, B2B Services: 18.3%, B2C Product: 21.8%, and B2C Services: 18.7%. 

This report also noted that marketing budgets allocated to social media could vary by sector: Consumer services: 28.5%, Communications and media: 25.6%, and Banking and finance: 11.7%. We highly recommend that you use these averages as benchmarks. Remember to tailor your overall social media spend for social media management and marketing. It can be further refined (and should be) around your goals and resources. 

Hiring a social media agency or a digital marketing agency to look after your social media can be stressful. To make the process easy, we suggest you need to look at three things – experience, reputation, and integration. For experience, be sure to check out the agency’s website. Do they have content about social media and social media community management? Do they advertise their community management services? From there, check on the agency’s reputation, which you can do by looking on Google Reviews. If they have a lot of great reviews, it probably means that they take care of their clients, and they know how to drive results. Here at First Page, we have a perfect 5-star rating from over 150 reviews. 

Finally, you want to reach out to the agency and ask them about their process. How well do they integrate their agency with your business? Do they adopt your KPIs as their own? Do they take the time to understand your industry, niche, and business model? It’s better to work with an agency that adopts your business as its own and integrates a holistic social media strategy set up for success. 

Social media 101

There are four main things to remember with social media. The first is social media engagement. It is important to proactively engage in comments placed on social media and keep conversations alive with current and prospective customers. Engagement should apply to influencers too. Monitoring on social media comes second. With monitoring, you listen to social conversations about and/or relating to your brand. 

Moderating is the next crucial part of social media. This involves removing or handling harmful comments and conversations about your brand that may happen on social media. Moderating can also include responding to negative comments and complaints. Lastly, tracking is an essential activity that a brand cannot do without social media. With tracking, a brand will be monitoring and analyzing keywords used in social conversations relating to your brand, as well as audience sentiment. Doing so will ensure that you preempt opportunities for engagement with your followers on social platforms. 

Your social media strategy goals will dictate the metrics you choose. For every goal you set, you need a related metric. Doing so will help you determine if your social media strategy is on track. These social media metrics keep you aware of general social profile and brand health. What metrics to track, then? 

One commonly looked at metric is engagement rate. This tracks how actively involved with your content your audience is. Consumers engage with brands’ content through interactions such as “likes,” comments, and social sharing. Good engagement rates will indicate audience health, meaning that your audience is responsive and real. Another good metric to look at is sentiment. Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.

If you are looking to learn about social media, we would like to point you to our extensive list of resources on our blog. You will find useful resources for social media and many other topics on digital marketing.

Another great place to learn about social media is the Social Media Examiner. This is one of the top social media blogs globally. Its blog posts are filled with super valuable tips. If we had to pick just one social media blog for you to follow, this is the one we would choose.

You can, but we do not recommend it. We need to remind you that a freelancer is a single person who will not have the same resources as a digital marketing agency, like us. This is why most businesses prefer to outsource their social media ads to a talented and experienced agency instead of a freelancer.  

Using a freelancer can be cheaper at first. However, if your single freelancer is juggling a few clients simultaneously, this can be risky for your business. Many freelancers may not be able to access the vast amount of client experience that an agency would possess. So, if you want to invest wisely in social media, ensure that you are getting access to experienced and well-versed social media strategists. This is more than possible with an experienced agency like First Page.

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