The ticket to more sales on your WooCommerce store? A bespoke SEO plan…

The ticket to more sales on your WooCommerce store? A bespoke SEO plan…

The ticket to more sales on your WooCommerce store? A bespoke SEO plan…

WooCommerce has taken over the world as one of the best platforms to run an eCommerce business on. It’s simple, easy to navigate, and allows you to sell your products worldwide.

But while WooCommerce can be extremely powerful, it’s only one part of the puzzle. There’s so much more to running a successful eCommerce company – you have to actually bring traffic to your site AND make sure that it converts.

Well, when it comes to getting traffic to your site, there is one option that consistently beats out everything else and delivers the best ROI.

SEO.

When you combine WooCommerce with a solid SEO strategy, the results can be absolutely jaw-dropping. Imagine a flood of customers coming to your store on autopilot every single day – that’s the power of SEO.

We have seen SEO completely revolutionize eCommerce businesses just like yours. If you believe in your products and you are ready to scale with the best of them, then it’s time for some next-level SEO from First Page Hong Kong.

Smash your sales targets with First Page Hong Kong today.

Smash your sales targets with First Page Hong Kong today.

 Smash your sales targets with First Page Hong Kong today.

First Page Hong Kong is the fastest growing Digital Agency in the APAC region. Our exponential growth is because we don’t just look at you as a client – we look at you as a business partner. And over the years, we’ve helped over 450+ eCommerce brands just like yours explode their growth.

Most SEO agencies will glance at your eCommerce store, provide a cookie-cutter SEO ‘strategy’, before churning on to their next client.

Not for us. Never.

We take the time to learn your products, and then we use our proprietary software to research your niche, spy on your competitors, and create a bespoke SEO strategy and funnel that will help you dominate your industry.

From there, we’ll execute the strategy and help you every step of the way. Your KPIs are our KPIs. Your goals are our goals. Your wins are our wins.

And we LOVE to win.

No matter the focus of your digital marketing – whether it’s mobile, local, international or E-Commerce SEO – our Hong Kong team implements ethical techniques that put the user first and bring lasting results to your business, guaranteed.

Are you ready to bring in an insane amount of traffic and blow your annual sales report through the roof? Click the button below to speak with a First Page Digital Strategist now.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.

GET MY FREE REVENUE GROWTH SECTION

An Overview of WooCommerce SEO.

If you run an eCommerce store, or have thought about starting one, there’s a good chance that you may have heard of SEO. Well, that’s because SEO and eCommerce go hand in hand, like tacos and tequila! SEO stands for ‘Search Engine Optimization’. It’s the process of trying to get better Google rankings to increase the amount of traffic you are getting to your website or eCommerce store.

There are typically two parts to SEO – on-page SEO and off-page SEO. On-page SEO refers to optimizing everything that is on your actual website. This refers to your site’s code, loading speed, design, navigability, content, keywords, overall user experience, and much more. Off-page SEO refers to building backlinks FROM other websites to your website, therefore increasing your website’s authority. When all of these things are paired together, you will absolutely see an increase in your organic traffic.

At its core level, WooCommerce SEO is the exact same thing as regular SEO. WooCommerce SEO still depends on your efforts to optimize your website (on-page SEO), as well as your outreach efforts to generate backlinks (off-page SEO). There aren’t any SEO strategies that are specific to WooCommerce SEO.

Having said that, when it comes to your overall marketing funnel, WooCommerce is a bit of a beast in itself. A truly great agency will closely work with your WooCommerce store – understanding your products, testing your website, researching your competitors, and creating bespoke strategies to dominate your industry. For your eCommerce business to truly excel, you must have a holistic strategy in place that brings in customers, converts them, and keeps them coming back for more!

Yes, WooCommerce is a fantastic platform for eCommerce businesses like yours! At the simplest level, as an eCommerce business, you need an online store that can show your products and take credit card payments from around the world. But WooCommerce takes it even a step further. The platform is simple to use, is easily customizable, and can quickly scale with your eCommerce business.

Another reason why WooCommerce is great for eCommerce owners is that it comes out of the box SEO-ready. WooCommerce is coded and designed so that Google (and other search engines) prefer. This means that on-page SEO aspects like your headings, meta description, image text, and more are easily found and modified. This is why WooCommerce has become one of the biggest names in the eCommerce world. Having said that, it’s important to understand that WooCommerce still requires an SEO professional to run, or at least someone with a decent amount of SEO knowledge.

In contrast to other eCommerce platforms, WooCommerce is made for SEO right out of the box. This starts with how WooCommerce is coded and designed – it’s very clean, which means it loads fast, which search engines love! WooCommerce also gives you the ability to easily take control of your on-page SEO. This means quick and easy access to your headers, meta descriptions, image alt text, keywords, and much more. This easy access (without complicated coding) is why WooCommerce is great for SEO.

Another reason WooCommerce is great for SEO is the ease of responsive design. Many times when you start a new website, it needs to be coded from scratch, and any changes that are needed require the help of a coding professional. With WooCommerce, much of the design can be done without the help of a professional, and the design will look just as good on desktop, tablet, and mobile. This is crucial for SEO – poorly designed mobile sites can be the death of an eCommerce business.

There are many ways to get traffic to your WooCommerce store – each way has its own unique sets of pros and cons. Our highest recommendation is to invest in an SEO campaign to send consistent, high-quality organic traffic to your eCommerce store. SEO is the #1 traffic choice for most websites – it is the most cost-effective solution, it can be evergreen, and it brings your website the highest quality traffic.

After SEO, the next best strategy would be PPC. PPC stands for ‘pay per click’ and is the process of advertising on platforms such as Google Search Ads, Facebook Ads, Instagram Ads, Linkedin Ads, and more. While PPC can be a costly way to drive traffic, the traffic is high quality and will convert. Plus, you can set up a campaign now and start sending traffic to your eCommerce store right away, instead of having to wait months for your SEO campaign to start delivering results.

The simplest way to get more sales to your eCommerce store? More traffic! The more people you have visiting your website, the more likely you will get conversions. It’s a simple numbers game. SEO is often considered to be the holy grail of traffic for a few reasons – it’s extremely cost-effective, is evergreen, and is of the highest quality. SEO traffic comes from people who are typing questions into Google, which means they are actively searching for solutions to their problems (as opposed to you pushing your advertisement on them).

But it’s important to remember that while SEO traffic is great – it’s only one piece of the puzzle. You can have all the traffic in the world go to your website, but if it’s not properly optimized, conversions will be low. To increase your conversions, you need to make sure that your digital store is well designed, appealing, and has clear CTAs (calls to action) that inspire your users to actually make a purchase.

SEO is important for all types of eCommerce platforms – not just WooCommerce! It doesn’t matter if your shop runs on WooCommerce, Shopify, Magento, or anything else. SEO is crucial because it gives your shop the lifeblood of eCommerce – traffic. If you properly plan, strategize, and execute an SEO strategy, you will see improved rankings, higher traffic, and a ton more sales on a day-to-day basis. Unlike PPC, SEO doesn’t require you to continue paying for your traffic – once everything is set up, most of the traffic comes in on autopilot!

Then, once you have more traffic coming to your site, you can optimize your site to ensure you are getting the highest conversion rates. The best way to do this? A/B testing. You should test anything, and everything from your button colors, different types of copy on your headers, as well as price points and one-click upsells. If you can increase your conversion rates by a single percentage point, it could result in tens of thousands of more dollars in profit over the course of a year!

If you are looking to get started with SEO yourself (as opposed to hiring an agency), the first step you will want to take is to start learning as much as possible. Start with the basics of SEO – learn the differences between on-page SEO and off-page SEO, then you can build from there. Once it comes time to start implementing your SEO strategy, then you might want to hire the help of a freelancer to help with the more technical stuff (like coding or website speed).

Many parts of on-page SEO can be done in-house – they just take a bit of time to learn and a lot of time to execute. Get started with the quick wins like optimizing your headers for the right keyword density, or adding alt tags to your images. Start adding keyword rich and alluring meta descriptions to each of your pages. Finally, start reaching out to any website owners you might know of to hopefully generate a few backlinks.

How WooCommerce SEO can help your business.

While SEO is one of the most powerful forms of digital marketing, it isn’t without its downsides. The biggest downside for many business owners is time. Simply put, SEO doesn’t happen overnight. Think of it as more of a marathon than a sprint. Typically it takes months to start seeing results – usually three months at the earliest. We usually like to tell our clients that they can start expecting results in around 4-6 months.

This might seem like a bad thing – especially when compared to PPC ads, which can start bringing traffic to your site the next day! But it’s important to look at SEO as an investment. Most of the best investments in life and business take time, and SEO is no different. 4-6 months might seem like a while, but it’s only two quarters, and once you start to feel the effects, you will know that everything will have been worth it!

The cost of an SEO service varies depending on a variety of factors. How many keywords do you want to target? What are your short and long-term goals? How much do you want to increase revenue? What parts of SEO are most important to your business at this point in time? And (most importantly) what is your budget?

Truth be told, SEO doesn’t have to be super expensive. If you can afford HKD $5000 a month, you should hit the ground running with a small but efficient campaign that starts to bring you some results in 6-12 months. But as with all things in life – the higher your budget, the better results you can expect. While it is more costly, a truly holistic SEO strategy (With all parts of on-page and off-page SEO covered) is what really moves the needle and is what separates the small eCommerce companies from the powerhouse brands.

By itself, SEO does not generate sales. All that SEO does is help you get higher rankings on Google, which then increases the amount of traffic that goes to your website. The more traffic you get, the more conversions and sales that you are likely to get. So in many ways, sales are an indirect (but awesome 😉) part of investing in an SEO strategy.

This is why it’s absolutely crucial to work with an SEO agency that takes a holistic view of your business, and creates a bespoke strategy that helps you increase your revenue. The agency will help you target the lowest-competition, highest-volume keywords they can find. And not just any keywords, but keywords that are directly relevant to your industry and have the right user intent.

PPC stands for ‘pay per click’ and is the process of paying for digital ads. Have you ever been on Facebook, scrolled through your feed, and saw an ad? That’s a PPC ad. Have you ever seen the ‘sponsored’ results at the top of Google? Those are also PPC ads. There are an endless amount of platforms out there you can do PPC ads, but the most popular platforms are Facebook, Google Search Ads, Instagram, Linkedin, Pinterest, and Snapchat. These ads allow you to get your product in front of the right audience in hopes that they will click the ad, be redirected to your store, and make a purchase.

PPC ads are very common in the world of eCommerce because, frankly, they work really great! If you hire the right agency to handle your ads, you can expect to see a ROAS of 5x’s or higher. When looking into agencies who do PPC and SEO, make sure that they have extensive experience generating results in an eCommerce niche similar to yours.

Maybe you didn’t know this, but SEO can be highly targeted – you just need the right person to run the campaign. It doesn’t matter if you are looking to grow your sales in your home country, or if you want to expand your business into exciting new markets. You can absolutely target any location that you want with SEO. To accomplish this, keyword research needs to be done the right way to ensure you gauge the competition of the right area/region. If this step is done incorrectly, the entire SEO campaign could go off the rails.

And here’s one of the best parts about targeting countries… Let’s say that you are ready to expand your eCommerce store into the UK, so you create an SEO campaign that targets UK audiences. Well, over time, as your rankings improved in the UK, they would also likely improve elsewhere as well. This means that as your UK rankings, traffic, and sales increase, the same will happen in the US, Canada, Australia, and more! 🤑

While WooCommerce is a fantastic eCommerce platform – there are plenty of other options out there. Many eCommerce business owners try one platform out, only to find out they prefer the price point, features, or user experience of another platform instead. When that time comes, it’s time to switch platforms, which is both easy, yet difficult.

It’s easy because it most likely won’t require a full-time web developer or coder. Platforms like WooCommerce, Magento, and Shopify all allow you to create your own stores with little to no coding – usually, you can just import the necessary information. But, having said that, importing can go wrong, so you want to make sure you do it with the help of a tech specialist so they can make sure that your website code is fully optimized so that your SEO doesn’t suffer in the process.

There are many different types of SEO agencies out there. Some are smaller, boutique agencies. Others are larger, global agencies. Some agencies specialize in a specific industry or niche, others are generalists who do a little bit of everything. But no matter the details of the agency, the goal is usually pretty similar – to help you improve your Google organic rankings so you can increase the amount of traffic that is going to your eCommerce store.

But, while most SEO agencies will try to accomplish the same thing, how they go about it can vary drastically. A truly exceptional SEO agency won’t just look at you as another client – they will look at you as a partner in business. They will take the time to understand your business model, to learn your products, to study your competitors, and to develop a bespoke SEO strategy that will put you on top of your industry.

Before you start inquiring about SEO services, you want to make sure that you are prepared and know exactly what you are looking for, so you can ensure that you are working with an agency that will truly move the needle for your business. First thing to check? The agency’s Google reviews. If the agency has hundreds of positive reviews, then you can be sure that they are an agency that cares about their customers AND generating amazing results. Here at First Page Hong Kong we have a perfect 5/5 rating on Google from over 150 reviews.

From there, you will want to ask the agency a handful of questions. How big is the agency? How big is their SEO department? How much experience do they have in eCommerce? Do they have experience working with WooCommerce specifically? Do they take the time to understand your products and your business goals? Do they adopt your KPIs as their own? Once you ask these questions, you’ll have a much better idea if they are the agency for you.

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