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What are PPC services?

What are PPC services?

What are PPC services?

PPC services refer to a range of online marketing activities focused on managing Pay-Per-Click advertising campaigns. These services include keyword research, ad creation, bid management, landing page optimization, performance monitoring, and conversion tracking.


Why are PPC services important to your business?

PPC services are important to businesses because they provide a fast and efficient way to attract potential customers and measure the success of advertising efforts, such as:

  • Quick traffic & conversion generation
  • Precise audience targeting
  • Trackable return on investment
  • Control over budget and spending
  • Immediate & measurable results
Why Use a PPC Agency?

Why Use a PPC Agency?

Why Use a PPC Agency?

Acquiring services from a PPC agency provides numerous advantages:

  • Access to expert assistance in ALL areas of PPC
  • Efficient use of time by delegating PPC tasks
  • Enhanced tracking of return on investment (ROI)
  • Saving marketing budget (In-house PPC teams usually cost 3 times more than PPC agencies)
  • Strategic insights and reporting from a second pair of eyes
  • Access to advanced PPC tools & technologies – we pay for them, so you don’t have to!

Our PPC Team Structure

During your campaign, a number of our in-house teams will be involved:

  • PPC Team – We do keyword research, strategy, implementation and tracking
  • Content Team – We help you write content for your ad copies
  • Design Team – We help you design your ad creatives
  • Account Managers – We monitor and report your performance
  • CRO Team – We help you build landing pages to help with your conversions

Our Recent Work JustLogin

A case study by First Page - PPC

With the launch of their new website, they engaged First Page to take over from their existing PPC agency. Using an integrated strategy focusing on the balance between demand and conversion generation, we completely transformed their PPC strategy and blew their competition out of the water. Here are the results:

return on marketing spend within 6 months!

Our roadmap of results is easier to follow than
Leo Dicaprio’s love life.

First Page


Comprehensive PPC strategies

We’re an experienced PPC agency that delves into the crux to understand how your advertising channels are faring. We examine which keywords are worht bidding for and identify buried opportunity troves that could be exploited.

First Page


No fluff, bulletproof PPC management strategy

We’ll develop and implement a PPC strategy tailored strictly for your brand. A meticulous battle plan, this digital strategy is scalable and refined to hit your most ambitious targets.

First Page


Judge us by our results

We’re a PPC agency obsessed with results; high-performance results. This is why the only language we understand is exceptional ROI. We’ll measure and monitor your growth keenly to ensure all KPI’s are surpassed.




Ultimately, a good PPC service is judged by its ability to drive tangible results, like conversions and ROI, while maintaining a collaborative and informed relationship with its clients.

A good PPC service is characterized by a blend of strategic acumen, technical know-how, and creativity. It requires a deep understanding of marketing objectives, robust analytical skills to interpret data, and the ability to craft compelling ads. Attention to detail and adaptability are key in managing the dynamic nature of PPC campaigns.

Clear communication, transparency, and a customer-focused mindset are essential for building trust and aligning with client goals. Continuous learning and ethical practices ensure the service remains current and compliant.

First Page
Generated over $3.8+ billion
in sales for our clients
First Page
500+ Google reviews globally
with a 4.9/5 rating
First Page
Won 14 digital awards
and counting

This is our Conor McGregor section.
The one where we tell you how good we are.

“ They continually exceeded expectations! First Page is responsive, and they are always available to answer questions. Professionalism is a hallmark of their work. ”

Zoe - Product Manager

“ Thanks to Yan and Nix for their dedicated service, the monthly reports are very detailed, and the advertising solutions provided have significantly increased website traffic, which is trustworthy! ”


“ Right from the moment we signed them on, they've been simply fantastic. A brilliant team led by really warm and friendly people. They are always ready to help, however basic the questions be. ”

SahilAssistant Digital Marketing Manager

Why we’re marriage material.

First Page

Transparent, in-depth online reporting with actionable insights and recommendations.

First Page

Nothing is outsourced overseas.

First Page

All members of our PPC & account servicing teams are Google Black Belt Certified.

First Page

Unbeatable quarterly performance milestones.

First Page

We are a Google “Premier Partner”, which means as of January 2024 - only 3% of all global agencies will maintain this title - we are one of them.

First Page

Your campaign builds, research and data are yours to keep.

Why is PPC Reporting Important?

Why is PPC Reporting Important?

Why is PPC Reporting Important?

PPC reporting is crucial because it:

  1. Tracks campaign performance against goals.
  2. Manages and optimizes budget use.
  3. Informs data-driven campaign adjustments.
  4. Provides transparency for stakeholders.
  5. Ensures accountability for results.
  6. Aligns PPC efforts with business objectives.

Our PPC Services Reporting

Meet – SENTR™. Our custom-built, in-house, proprietary system.

SENTR™ allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Our PPC Process

Our PPC team at First Page has the expertise to give your business the boost it needs to thrive. Let our digital marketing agency help you achieve the success and revenue your business deserves!

Digital Account Manager

When you work with First Page, you’ll be paired with a highly qualified Account Manager who is certified in digital marketing. With their help, you'll get a customized advertising strategy to help you reach your goals. Your dedicated account manager and First Page will support you every step of the way, helping you dominate the Hong Kong ad space and beyond.

Keyword & Audience Research

Our PPC team will identify the terms and phrases that potential customers are using to search for your products or services. We will also balance your ads spending budget and align the keyword bidding selections with your budget.

Creatives Optimisation

We offer landing page and advertising creatives optimisation services to help you improve your ad's conversions.

Ads Setup

Our PPC team will consolidate all the advertising assets and help you kickstart your PPC campaign. During this crucial setup phase, you can trust our agency to put all of our expertise to work for you. With First Page, you get to have your cake and eat it, too!

Campaign Tracking

At First Page, we believe in total transparency and keeping our clients informed about the progress of their marketing strategy. That’s why you can set up regular meetings with your dedicated Account Manager to discuss effective campaign strategies, CPC performances, and conversions. As our valued client, we want to ensure you’re fully involved in the process and always aware of what’s going on.

Building Brand Authority

With our expertise, we can help turn unknown brands into household names in Hong Kong. Through the process of working with us, you should expect to see growth in all your key metrics – month over month and year over year. Don’t wait any longer to invest in a top-notch PPC strategy with us and watch your business soar!

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.


PPC Agency Hong Kong

An overview of PPC.

Pay-Per-Click is a highly targeted and efficient form of digital advertising. As an advertiser, you only pay when a user actually clicks on your ad, giving you a direct correlation between advertising cost and user engagement. From crafting keyword strategies to optimizing ad copy and bidding, the focus is always on maximizing ROI while finely tuning the target audience to drive conversions. Continuous analysis and adjustment are key, as market dynamics and user behaviors evolve.

Drawing from practical PPC experience, the types of businesses that typically benefit most from PPC campaigns include:

  • E-commerce platforms that can directly link ad clicks to product sales.
  • Local service businesses like dental practices or plumbing services, where local targeting is crucial.
  • Specialized niche markets where specific keywords can effectively attract a targeted audience.
  • Seasonal businesses that need to capitalize on peak periods with agile marketing efforts.
  • Businesses in highly competitive sectors where organic search rankings are hard to achieve.
  • Companies with short sales cycles or promotional offers that benefit from immediate traffic boosts.
  • Businesses aiming for rapid market entry or testing new products and market responses.

In practice, success with PPC requires a thorough understanding of both the business’s profit margins and the customer acquisition cost that can be sustained for profitable operations.

PPC can help your business by:

  • Driving Traffic: Quickly brings more visitors to your site.
  • Boosting Sales: Helps sell products or services directly.
  • Targeting: Reaches specific customers looking for what you offer.
  • Flexibility: Allows you to start, stop, or adjust ads anytime.
  • Budget Control: You can set a spending limit that suits your budget.
  • Measurable: Tracks your ad spend and performance for ROI analysis.
  • Fast Results: Can see results much faster than with SEO.

Yes, you can manage PPC campaigns yourself. Many platforms like Google Ads or Microsoft Advertising are user-friendly and offer resources to guide you. It requires learning the basics of PPC, understanding your target audience, setting a budget, creating ads, and tracking performance. However, it can be time-consuming and complex, so consider whether you have the time and expertise to manage it effectively or if you should hire a professional.

The cost of PPC depends on your industry’s competitiveness, the popularity of the keywords you target, your ads’ Quality Score, the specifics of your campaign settings, and the platform you choose, with costs ranging from a modest daily amount to thousands per month based on your budget and objectives.

Why PPC is essential for business growth.

Absolutely can! PPC can effectively generate leads and sales by placing your ads in front of users who are actively searching for products or services similar to yours, leading to increased traffic and higher chances of conversion when they click through to your site.

PPC can be a fantastic way for your eCommerce website to generate sales, but it’s best to have a two-fold digital strategy.

Your eCommerce website should target your primary keywords (aka – the products that you are selling). These keywords are likely to be quite competitive, so it’s crucial that your on-page SEO is well-calibrated. It’s also essential to make sure that your product pages are interlinked with all of the other pages on your website so you can drive traffic to the pages that convert. To take your eCommerce SEO to the next level, consider blogging about topics related to your products. This will increase your traffic, while getting users to enter your funnel, where you can then direct them to your products pages.

SEO and PPC are the most common digital marketing strategies, but they have some very important distinctions you need to be aware of. PPC stands for Pay Per Click, and is typically done via Google Ads or Facebook Ads. This means that you will set up a targeted ads campaign, and you will only pay when someone clicks on your ads. PPC ads are fantastic because they are highly targeted and, as opposed to SEO, you can start bringing in traffic/leads/sales immediately.

On the other hand, SEO stands for Search Engine Optimization, which is the process of ranking higher in Google’s organic search results. This type of traffic is incredibly powerful, because instead of advertising to your customers, your customers are coming directly to you. In our opinion, SEO has the most significant ROI (return on investment) of any digital marketing strategy because once you start ranking for your target keywords, you will get a constant flow of evergreen, highly qualified traffic to your website.

You can determine if your PPC campaign is working by tracking key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, quality score, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and overall ROI. If these metrics meet or exceed your goals, your PPC is likely working well.

Before working with a PPC agency, you must understand their process, experience and ofcourse, their management fees. KPIs must also be set at the very beginning of the campaign.

Deciding between managing PPC in-house or outsourcing should be based on whether you have the necessary expertise and resources available internally, your desire for control over campaigns, cost considerations between in-house inefficiencies and agency fees, and the scale of your campaigns, as larger and more complex ones might benefit from the specialized experience an agency can offer.

In Hong Kong, it is increasingly hard to acquire senior PPC specialists to do in-house work due to migrations.

Content can significantly enhance PPC by boosting ad relevance, improving Quality Scores, and increasing conversion rates. Engaging and informative content on landing pages keeps users interested, encourages them to spend more time on your site, and more importantly, guides them towards taking action, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form. Well-crafted content aligned with your PPC ads ensures a cohesive user journey from the initial click to the final conversion, ultimately improving the performance and ROI of your PPC campaigns.


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