94% Increase in Organic Revenue for a popular F&B delivery service
Our team delivered a targeted SEO and Content strategy to communicate the unique offering and break into a competitive niche.
139%
Increase in Organic Users
94%
Increase in revenue generated through Google
Meet SEO for F&B Start-Up
Our client is a team of passionate chefs and nutritionist breaking into the Hong Kong healthy food delivery space, specialising in calorie controlled meals, helping people achieve their health goals through diet moderation.
Services Used:
Search Engine Optimisation & Content Marketing
Industry:
Food & Beverage
The challenges initially discovered.
Coming into a competitive niche, our client looked to First Page to help increase brand awareness, communicate their unique market positioning and of course generate sales through the website. With a new website and little previous user data to help with targeting, SEM and SEO would need to work in conjunction to build generate short-term sales, while continually reaching new customer up and down the funnel
The outcome after implementing First Page’s strategy.
A well-research SEM media plan was build to target customer at the bottom of the funnel, as well as targeting competitor keywords reaching customers looking for alternatives.
At the same time, an ambitious SEO strategy targeted a blend high value conversion keywords and supporting research keywords with blogs. After 10 month of running the campaign, we have generated 94% more revenue through Google traffic (148% including direct/returning customers) and are ranked in position 1 for key terms such as 健康餐 (healthy meals) and 營養餐 (nutritious meals).
