Schema markup FAQs

JSON-LD Schema markup is a linked data format that allows for the lightweight reading and writing of structured data on the web. It is an international format that helps search engines like Google understand the content that exists on websites much better, which leads to boosted search result rankings and rich snippets (additional information provided in the results) across desktop and mobile devices.

Website owners who add structured data across multiple pages on their URL will likely experience much better positions on the SERP as well as increased traffic.

Google offers the use of structured data for various purposes, and a Schema type exists for multiple different kinds of content. This includes for a logo image, article, organization information, address, business description, social profile, sitelinks searchbox/query input, FAQ page, job postings, job title, alternate name, contact copy, birth date, question copy and many more.

Instead of the time consuming method of creating JSON LD code manually, use our lightning-fast and free structured data generator tool found at the top of this page and you’ll see your search ratings highest they’ve ever been!

Instead of having to create everything from scratch, our Schema Markup Generator Testing Tool (JSON-LD) takes care of all the tricky bits for you! If you’d like to create JSON-LD markups for one or more of your website pages, all you need to do is click on the type of Schema you need (product, FAQ page, article, etc.) and input the required information into each of the fields.

For example, creating Schema markup for an individual, this involves entering data like the required name, organization, URL, logo/image URL, social profile, profile copy, profile contacts and job title.

Product Schema code requires the name of the product, highest value allowed, lowest value, description, logo/image URL, ratings and review copy.

If you’d like to create a how-to snippet, this includes entering the name of the task and a description, image URL, time and cost involved and, of course, step by step copy.

A ticket to an event will require ticket copy including date of issue, organization issuing, price paid (and currency), URL, logo and more.

Each type of Schema markup is different, and as such tools that generate it automatically will need different data to generate it correctly. Once it’s complete, you can then copy and paste the JSON LD code directly into your site’s code where applicable.

Schema markup and structured data are closely related, but there is a subtle difference between the two.

Structured data refers to any type of data that is organized in a specific format or structure, making it easier for machines to understand and process. Structured data can include many different types of information, such as product information, events, recipes, and more.

Schema markup, on the other hand, is a specific type of structured data that uses a standardized vocabulary to describe the content and context of a webpage. This vocabulary is maintained by an organization called, which is jointly sponsored by major search engines such as Google, Bing, and Yahoo.

Schema markup is designed to help search engines understand the meaning and relationships between different types of content on a webpage. By using schema markup, website owners can provide additional context and information about their content, which can improve search engine rankings and enhance the appearance of search results.

In summary, structured data refers to any type of data that is organized in a specific format or structure, while schema markup is a specific type of structured data that uses a standardized vocabulary to describe the content and context of a webpage.

Structured data is the actual data that is provided to search engines to better explain what content is on your site, whereas Schema markup like JSON LD is the language of the content.

If you’d like to create a particular Schema markup type, your first port of call should be navigating directly to the top of this page! We have a completely free tool for you to use that allows you to quickly and easily paste URL information, logo image destination and more to generate top-quality Schema markups.

Adding schema markup to a website can benefit its SEO in several ways.

By adding schema markup to your web pages, search engines recognize what your website is about and how it relates to other websites and content on the internet. This can lead to improved search engine results, as search engines are more likely to show your website in search results for relevant queries.

Schema markup can also enhance the appearance of search results for your website. By including schema markup for things like reviews, ratings, and events, search engines can display rich snippets that provide more information about your website to users. This can improve click-through rates and drive more traffic to your website.

Furthermore, schema markup can also help with local SEO efforts. By including schema markup for local business information such as address, phone number, and hours of operation, search engines can display this information directly in search results, making it easier for users to find and engage with your business.

Getting stuck on something while trying to generate Schema for your URL? We’d be happy to assist. Call us now on +852 2356 3200 to discuss all of your digital marketing needs today!