Schema markup FAQs

JSON-LD Schema markup is a linked data format that allows for the lightweight reading and writing of structured data on the web. It is an international format that helps search engines like Google understand the content that exists on websites much better, which leads to boosted search result rankings and rich snippets (additional information provided in the results) across desktop and mobile devices.

Website owners who add structured data across multiple pages on their URL will likely experience much better positions on the SERP as well as increased traffic.

Google offers the use of structured data for various purposes, and a Schema type exists for multiple different kinds of content. This includes for a logo image, article, organization information, address, business description, social profile, sitelinks searchbox/query input, FAQ page, job postings, job title, alternate name, contact copy, birth date, question copy and many more.

Instead of the time consuming method of creating JSON LD code manually, use our lightning-fast and free structured data generator tool found at the top of this page and you’ll see your search ratings highest they’ve ever been!

Instead of having to create everything from scratch, our Schema Markup Generator Testing Tool (JSON-LD) takes care of all the tricky bits for you! If you’d like to create JSON-LD markups for one or more of your website pages, all you need to do is click on the type of Schema you need (product, FAQ page, article, etc.) and input the required information into each of the fields.

For example, creating Schema markup for an individual, this involves entering data like the required name, organization, URL, logo/image URL, social profile, profile copy, profile contacts and job title.

Product Schema code requires the name of the product, highest value allowed, lowest value, description, logo/image URL, ratings and review copy.

If you’d like to create a how-to snippet, this includes entering the name of the task and a description, image URL, time and cost involved and, of course, step by step copy.

A ticket to an event will require ticket copy including date of issue, organization issuing, price paid (and currency), URL, logo and more.

Each type of Schema markup is different, and as such tools that generate it automatically will need different data to generate it correctly. Once it’s complete, you can then copy and paste the JSON LD code directly into your site’s code where applicable.

Structured data is the actual data that is provided to search engines to better explain what content is on your site, whereas Schema markup like JSON LD is the language of the content.

If you’d like to create a particular Schema markup type, your first port of call should be navigating directly to the top of this page! We have a completely free tool for you to use that allows you to quickly and easily paste URL information, logo image destination and more to generate top-quality Schema markups.

Getting stuck on something while trying to generate Schema for your URL? We’d be happy to assist. Call us now on 888 635 4135 to discuss all of your digital marketing needs today!