Setting Up Effective LinkedIn Ad Campaign

Setting Up Effective LinkedIn Ad Campaign

Whether it be in the marketing department or as a consultant, I have had experience with several different types of… Read More

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

Instagram is the number one social media platform where people share and discover new places, products, and… Read More

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Integrated digital marketing agency First Page has announced the signature of a Search… Read More

How can you use Facebook Advertising for optimal results?

How can you use Facebook Advertising for optimal results?

With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More

How To Make Your Google Search Ad Copy Sparkle

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More

Want Website Design That Converts? You Need To Make These 5 Changes

Want Website Design That Converts? You Need To Make These 5 Changes

There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More

SEM Crash Course 4th Edition: Google Shopping

SEM Crash Course 4th Edition: Google Shopping

The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More

SEM Crash Course 3rd Edition: Conquering Google Display

SEM Crash Course 3rd Edition: Conquering Google Display

Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More

SEM Crash Course 2nd Edition: Google Search Ads

SEM Crash Course 2nd Edition: Google Search Ads

You can’t escape them. For almost every product or service search you conduct on Google, you’ll see them. They are… Read More

Social Media Marketing Guru Vol. 1: Why Your Strategy Needs It

Social Media Marketing Guru Vol. 1: Why Your Strategy Needs It

You’ve heard that Social Media Marketing is important for business development and growth, but how much do you really know about it?  Read More

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

Search Engine Marketing, or SEM for short, is one of the most powerful digital marketing methods out there. Read More

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019 just launched 10 new digital marketing products. Read on for the major breakthroughs you need to know about. Read More

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