Ecommerce Fraud in 2020 – Everything You Need to Know
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Ecommerce Fraud in 2020 – Everything You Need to Know

With Black Friday and the holidays right around the corner, it’s important to prepare your eCommerce business for fraudulent… Read More

The 7 Most Successful Social Media Platforms for Online Advertising
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The 7 Most Successful Social Media Platforms for Online Advertising

It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly… Read More

The Rise of O2O Marketing in China
Aron Frost

The Rise of O2O Marketing in China

In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from… Read More

Hong Kong YouTubers – 7 of the Most Popular
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Hong Kong YouTubers – 7 of the Most Popular

YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in… Read More

4 Free (And Simple!) Tools to Improve Your Website’s SEO
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4 Free (And Simple!) Tools to Improve Your Website’s SEO

Search engine optimisation (SEO) is one of the best digital marketing strategies to help grow your traffic and your… Read More

What is Shopify? (Plus Important Pros and Cons)
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What is Shopify? (Plus Important Pros and Cons)

Starting an online store has never been easier, and chances are if you are looking to start an… Read More

Gain a Competitive Edge With Local SEO
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Gain a Competitive Edge With Local SEO

Local search engine optimization is a useful tool for local businesses to promote their products and services to customers in the area. Most small to medium-sized enterprises are competing with big brands in a fiercely competitive market. Large enterprises have abundant funds and manpower to launch large-scale campaigns. Read More

Why Dwell Time is Important (And 3 Ways to Improve Yours)
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Why Dwell Time is Important (And 3 Ways to Improve Yours)

Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the… Read More

7 Tips for Boosting Landing Page Conversions with Visuals
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7 Tips for Boosting Landing Page Conversions with Visuals

The human brain processes images 60,000 times faster than text. 60,000 times faster. So that means that when it… Read More

5 SEO Tips For Start-ups Looking To Grow Online
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5 SEO Tips For Start-ups Looking To Grow Online

In the early days of founding a company, it’s not uncommon that resources are stretched thin. Often, there just isn’t… Read More

Why You Need a Mentor (And 3 Great Mentor-Resources)
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Why You Need a Mentor (And 3 Great Mentor-Resources)

What do Steve Jobs, Richard Branson, Mike Bloomberg, Mark Zuckerberg, Bill Gates and Larry Page all have in… Read More

3 Stupid Easy Ways to Improve Your Copy (For all Businesses!)
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3 Stupid Easy Ways to Improve Your Copy (For all Businesses!)

No matter what type of business you run. No matter what type of industry you are in. No matter the… Read More

The Complete Guide To Writing Google Ad Copy That Sells
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The Complete Guide To Writing Google Ad Copy That Sells

We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More

Email marketing: How to get it right in 7 steps
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Email marketing: How to get it right in 7 steps

You’ve heard it before... “4 billion people use emails on a regular basis!” “Emails marketing helps drive sales!” “You NEED to nurture your email leads” Emails have been around for decades in some form or another, and if they’re so important for business.... Why are so many marketing emails spammy and terrible? Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

4 Tips to Mastering SEO Content in 2020
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4 Tips to Mastering SEO Content in 2020

Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place!  Read More

3 Tips for Creating Captivating Content
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3 Tips for Creating Captivating Content

Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More

PPC: What It Means & Why It Matters
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PPC: What It Means & Why It Matters

Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More

Why Is Blogging Essential to Good SEO Ranking?
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Why Is Blogging Essential to Good SEO Ranking?

For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which  is to start a blog.  Read More

eCommerce SEO Tips for Hong Kong Storefronts
Aron Frost

eCommerce SEO Tips for Hong Kong Storefronts

According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More

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