How to Improve Google Ads Quality Score?
William Lam

How to Improve Google Ads Quality Score?

The most measurable indicator that helps us to optimize Google Search Ads campaigns is Quality Score. Quality Score is… Read More

3 Tips For Advertising On Instagram

3 Tips For Advertising On Instagram

Modern day life has most of us addicted to our phones with them barely leaving our hands. Instagram is primarily a visual-based social media platform, and the rate of interaction between users is triple that of other social media platforms like Facebook and Twitter. Despite this, Instagram’s reach has seen a bit of a slump recently. The official explanation for this is that new algorithms and strategies have been put in place to try and distribute content more accurately. Regardless, if you want a product or service to stand out on Instagram, you need to put more effort into your ad campaigns and build more content. If you want to know the best strategy for advertising on Instagram, pay close attention to the following tips! Read More

3 Instagram Marketing Myths That You Need To Know About

3 Instagram Marketing Myths That You Need To Know About

Instagram has undoubtedly become one of the most influential social media platforms in the past decade. In 2012, Instagram only had 30 million users. Today, Instagram has more than 1 billion active monthly users. As you can see from statistics alone, the potential for growth on the platform is immense. Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (K.O.Ls) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

5 Effective Video Marketing Strategies You Need To Know About

5 Effective Video Marketing Strategies You Need To Know About

Over the past few years, video sharing and promotion has grown at an unprecedented rate. Most audiences, no matter the industry, prefer video content as it is easier to intake information when compared to a dull wall of text. Of course, there are other reasons that make videos more effective, starting with them being much, much more memorable.  Read More

The 4 Best Methods For Building A Powerful Content Marketing Strategy

The 4 Best Methods For Building A Powerful Content Marketing Strategy

Most people know that when it comes to SEO, content is king. You’re most likely aware of the fact that content marketing can result in some huge profits for your business. As one example, conversion rates are six times higher for companies and brands using content marketing than those that aren’t. But why exactly is content marketing so effective, and how do you successfully incorporate it into your digital strategy? Read More

8 Ways to Save Your Business From COVID-19 Pandemic

8 Ways to Save Your Business From COVID-19 Pandemic

There’s no two ways about it: this is a tough time for businesses big and small. You’ve probably heard your fair share of, albeit justified, moaning about the crisis at hand, but finding solutions that work for your specific case isn’t the easiest task. Almost all businesses out there are taking all the necessary safety measures to protect both employees and customers, but showing that you’re in the crisis with everyone else won’t work miracles when it comes to turning enough profit to survive. How you adapt and save your business from the recent crisis will consist of countless hours of hard work and dedication along with a series of adaptations and strategies working together. Read on to get a better idea of what you can do as a business owner in 2020: Read More

7 Tips To Improve your EDM’s Effectiveness

7 Tips To Improve your EDM’s Effectiveness

Email direct marketing (EDM) has always been a bit of a controversial method. It originated as the virtual equivalent of junk mail, choking up inboxes all around the world with ungainly, irrelevant material that would often be overlooked by the consumer. In the early 2000s, legislation and technology caught up with the EDM trend and put heavy restrictions on what could and could not be sent. By the late 2000s, EDMs were effectively on life support, with nearly 30% of commercial emails failing to reach the inbox and subscribers opting out en masse due to the overwhelming volume of irrelevant marketing material clogging up their inbox. Read More

7 Hong Kong Government Funds That Can Revitalise Your Business

7 Hong Kong Government Funds That Can Revitalise Your Business

The pandemic has affected us all in unfathomable ways, regardless of whether you’re in the restaurant business or run a digital marketing agency. Many businesses are both losing existing customers and finding it hard to take on new ones. Only the businesses which adapt to the situation quickly and effectively will manage to weather the storm, but those that do will almost certainly come out stronger and ahead of the competition. But no matter how dire the situation might seem right now, there is always light at the end of the tunnel for those prepared to fit in the time and effort needed. Finding opportunities in times like these might seem like trying to find a needle in a haystack, but they’re definitely there. Read More

7 Things To Do That Will Make Staying At Home Fun

7 Things To Do That Will Make Staying At Home Fun

In the time of social distancing and self-isolation, looking for ways to pass time while staying at home can be hard. In situations like this, comfort and distractions that can spark joy are more important than ever. Here, we’ve rounded up 7 activities that will keep you busy and entertained while you are staying safe at home.  Read More

7 Ways to Boost Productivity When Working From Home

7 Ways to Boost Productivity When Working From Home

One of the many ways in which the most recent coronavirus pandemic has changed our lives is where we work. For those among us fortunate enough to work a non-essential job, the digital era has allowed us to almost entirely move our work online. Now, of course, this doesn’t mean that working from home is always better than working alongside your colleagues in a physical office - but it does mean that working from home is an entirely realistic alternative that won’t eat away at productivity and more. Read More

3 Advertising Platforms Other Than Facebook

3 Advertising Platforms Other Than Facebook

With years of development behind its elaborate algorithms and extensive data, Facebook has become a must-have advertising tool for all digital marketers. But despite it being such a powerful tool, it’s not easy for novices to get a good grasp of creating effective Facebook ads. Not to mention, Facebook as a platform is fiercely competitive and to get a significant return on investment, you need to target ads to specific customers while making them attractive enough to hold their attention.  It has never been easy to increase your advertising revenue through social media platforms. But don’t worry - in this article we’re going to go over three other social media platforms that you can use alongside Facebook to help improve your brand’s return on investment.  Read More

8 Ways to Increase Your Brand’s Instagram Followers

8 Ways to Increase Your Brand’s Instagram Followers

The popularity of Instagram has continued to skyrocket in recent years, and many companies have started establishing brand-specific Instagram accounts. In previous articles, we’ve focused on topics relating to individual Instagram users, such as “5 Hong Kong Influencers You Need To Follow On Instagram” and “Influencer Marketing: 7 Tips To Attract Your First 250K Instagram Followers”. But in addition to talking about individual Instagram accounts, learning how to apply these marketing strategies to the corporate landscape can help your company stand out on social media.  Read More

Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely

Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely

When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many more things. According to Business Insider, LinkedIn has earned the title of the most trusted social media platform for 3 years in a row now. Because of this, LinkedIn hostgs a swathe of opportunities for businesses, decision makers and high-income earners that are always looking to connect and become part of corporate social media marketing. Here are 3 ways that LinkedIn can help drive business:  Read More

Digital Marketing for Luxury Brands: Strategies & Trends
Aron Frost

Digital Marketing for Luxury Brands: Strategies & Trends

Digital marketing is an ever-evolving industry. Consumer habits change; industries rely heavily on precarious market forecasts and trends, and business decisions now revolve around data in order to minimize risk. Read More

Choosing the right digital marketing agency for you

Choosing the right digital marketing agency for you

When choosing a digital marketing agency in Hong Kong, there is certainly enough to choose, from freelancers, to boutique agencies, global to service specific agencies & “holistic agencies“. It can be overwhelming as a customer to begin your search.Choosing the right partner for your business is crucial, especially with the influx of digital marketing agencies in Hong Kong.  Read More

What Types of Content are Available on Instagram?

What Types of Content are Available on Instagram?

Instagram offers four types of posts: 1.Posts Shared to Followers Feed  Brands and users can upload… Read More

Which is more effective: SEO or SEM?

Which is more effective: SEO or SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More

3 Off-page Factors Affecting SEO Ranking

3 Off-page Factors Affecting SEO Ranking

In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here.  Read More

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply optimizing the content is not enough to improve the keyword ranking of your website. But that doesn’t mean the content of the website is not an indispensable element of good SEO. According to a study from Ahrefs, 91% of all pages don’t get traffic from Google search. So, how can we make our website content get a higher score in search engines? Read More

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