What Types of Content are Available on Instagram?
Instagram offers four types of posts: 1.Posts Shared to Followers Feed Brands and users can upload… Read More
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Feb 07 2020
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Jan 31 2020
Which is more effective: SEO or SEM?
You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More
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Jan 07 2020
3 Off-page Factors Affecting SEO Ranking
In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here. Read More
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Dec 09 2019
SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings
1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply optimizing the content is not enough to improve the keyword ranking of your website. But that doesn’t mean the content of the website is not an indispensable element of good SEO. According to a study from Ahrefs, 91% of all pages don’t get traffic from Google search. So, how can we make our website content get a higher score in search engines? Read More
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Nov 05 2019
Setting Up Effective LinkedIn Ad Campaign
Whether it be in the marketing department or as a consultant, I have had experience with several different types of digital marketing methods. Using different platforms to increase business opportunities for the company and its customers is key for helping bring in big brand-names and improving sales. Read More
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Oct 18 2019
How to Win on Instagram: Creating Clear Creatives that Attract and Convert
Instagram is the number one social media platform where people share and discover new places, products, and… Read More
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Sep 23 2019
Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance
Integrated digital marketing agency First Page has announced the signature of a Search… Read More
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Sep 16 2019
How can you use Facebook Advertising for optimal results?
With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More
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Sep 03 2019
Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?
A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More
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Aug 28 2019
Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)
Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More
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Aug 20 2019
The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings
Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More
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Aug 20 2019
How To Make Your Google Search Ad Copy Sparkle
Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More
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Aug 19 2019
Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)
Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More
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Aug 09 2019
Want Website Design That Converts? You Need To Make These 5 Changes
There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More
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Aug 01 2019
Ramp Up Your PPC Campaign With These 5 Amazing Tools
Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More
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Jul 25 2019
Social Media Marketing Guru Vol. 4: Master Wordy Platforms
Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More
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Jul 18 2019
SEM Crash Course 4th Edition: Google Shopping
The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More
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Jul 10 2019
Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms
Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More
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Jul 04 2019
SEM Crash Course 3rd Edition: Conquering Google Display
Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More
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Jun 26 2019
Social Media Marketing Guru Vol. 2: E-Commerce on Every App
Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More
