What Types of Content are Available on Instagram?

What Types of Content are Available on Instagram?

Instagram offers four types of posts: 1.Posts Shared to Followers Feed  Brands and users can upload… Read More

Which is more effective: SEO or SEM?

Which is more effective: SEO or SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More

3 Off-page Factors Affecting SEO Ranking

3 Off-page Factors Affecting SEO Ranking

In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here.  Read More

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply optimizing the content is not enough to improve the keyword ranking of your website. But that doesn’t mean the content of the website is not an indispensable element of good SEO. According to a study from Ahrefs, 91% of all pages don’t get traffic from Google search. So, how can we make our website content get a higher score in search engines? Read More

Setting Up Effective LinkedIn Ad Campaign

Setting Up Effective LinkedIn Ad Campaign

Whether it be in the marketing department or as a consultant, I have had experience with several different types of digital marketing methods. Using different platforms to increase business opportunities for the company and its customers is key for helping bring in big brand-names and improving sales. Read More

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

Instagram is the number one social media platform where people share and discover new places, products, and… Read More

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Integrated digital marketing agency First Page has announced the signature of a Search… Read More

How can you use Facebook Advertising for optimal results?

How can you use Facebook Advertising for optimal results?

With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More

How To Make Your Google Search Ad Copy Sparkle

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More

Want Website Design That Converts? You Need To Make These 5 Changes

Want Website Design That Converts? You Need To Make These 5 Changes

There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More

SEM Crash Course 4th Edition: Google Shopping

SEM Crash Course 4th Edition: Google Shopping

The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More

SEM Crash Course 3rd Edition: Conquering Google Display

SEM Crash Course 3rd Edition: Conquering Google Display

Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More

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