It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly… Read More
In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from… Read More
Rafie Edruce: Ladies and gentlemen, boys and girls, welcome to another episode of Not Another Digital Marketing Podcast. I’m your… Read More
YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in… Read More
Search engine optimisation (SEO) is one of the best digital marketing strategies to help grow your traffic and your… Read More
Rafie Edruce: Ladies and gentlemen, boys, and girls. Welcome to the second episode of Not Another Digital Marketing Podcast brought… Read More
Starting an online store has never been easier, and chances are if you are looking to start an… Read More
Local search engine optimization is a useful tool for local businesses to promote their products and services to customers in the area. Most small to medium-sized enterprises are competing with big brands in a fiercely competitive market. Large enterprises have abundant funds and manpower to launch large-scale campaigns. Read More
Rafie Edruce: Ladies and gentlemen, boys and girls, we are live from the very first episode of the First Page… Read More
Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the… Read More
The human brain processes images 60,000 times faster than text. 60,000 times faster. So that means that when it… Read More
In the early days of founding a company, it’s not uncommon that resources are stretched thin. Often, there just isn’t… Read More
What do Steve Jobs, Richard Branson, Mike Bloomberg, Mark Zuckerberg, Bill Gates and Larry Page all have in… Read More
No matter what type of business you run. No matter what type of industry you are in. No matter the… Read More
We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More
You’ve heard it before... “4 billion people use emails on a regular basis!” “Emails marketing helps drive sales!” “You NEED to nurture your email leads” Emails have been around for decades in some form or another, and if they’re so important for business.... Why are so many marketing emails spammy and terrible? Read More
As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More
Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place! Read More
Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More
Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More
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