Why Amazon Advertising is the ticket to more e-Commerce sales

Are you looking to dominate your niche and sell a ton of products on Amazon?

While you can get some results with Amazon SEO-tactics, at the end of the day SEO by itself is not going to be enough to move the needle.

Why?

Because Amazon's algorithm operates a little differently. They have made it extremely difficult to move up the rankings or to drive traffic using only SEO.

SEO isn’t what defines success on Amazon - ad spend dictates success.

If you are looking to drive traffic to products on Amazon in 2020, you gotta pay to play. Top-sellers on Amazon have known this insider strategy for years.

Here at First Page we’ve dedicated countless hours into mastering Amazon PPC. We know that if you want to beat the Amazon algorithm, drive an insane amount of sales, and become an Amazon top seller - then PPC is the way to go.

Here are the ways we help businesses like yours get powerful results with Amazon PPC and Advertising.

Why Amazon?

Over the past 15 years, Amazon has skyrocketed it’s growth. It has transformed itself from an online bookstore to the largest marketplace in the history of the world.

And that momentum won’t be stopping anytime soon.

Still not convinced? Here are some other jaw-dropping statistics about Amazon...

As of 2020, Amazon owns a staggering 40% of eCommerce market share in the US

  • Each month 200 million people visit the Amazon website
  • During the Covid crisis Amazon’s shares grew by 30%
  • Amazon is investing billions into improving its already world-class logistics infrastructure

The numbers are undeniable. Amazon is set to continue its path of domination, which leaves eCommerce business owners with little choice - if you sell physical products, you need to be selling them on Amazon.

Why do Amazon ads work?

Just registering your products to be sold on Amazon isn’t enough. You need to beat Amazon’s A9 Algorithm so you can get your product in front of your customers.

But while Amazon’s A9 algorithm is fairly complex, it places enormous emphasis on one simple thing...

Sales.

Amazon’s entire ecosystem is based on sales. More sales of your product = more profits for Amazon.

That’s why if you are making sales, Amazon will love you.

And if you aren’t making sales, Amazon will bury you.

But the good news is that once you actually start generating sales, Amazon will begin to trust you and reward you. This is exactly why Amazon PPC can be so effective. We call this the First Page™ Amazon Wheel of Fortune...

This infographic explains exactly why Amazon Ads are so powerful. They allow you to get your product in front of the right people, so that you can make more sales, and therefore improve your rankings.

This is why all Amazon top sellers combine Amazon PPC + Amazon SEO.

The formula is very simple, but very effective.

How do Amazon ads work?

While anyone can run an Amazon ads campaign - they can be quite difficult to understand, and extremely difficult to master.

This is because the A9 algorithm is sophisticated and is constantly evolving - sometimes in a way that can seem volatile. Plus there are also different ad types, and knowing which ad type to run can take a learning curve.

But once you understand how to work the ads, they will give you nearly unlimited flexibility, so you can run ad campaigns in a way that works best for your budget.

Different types of
Amazon ads

There are numerous Amazon Ads including DSB Ads, Sponsored Brands, Sponsored Products, Automatic Ads, and others.

Sponsored Brands

Available to enrolled in the Amazon Brand Registry, Sponsored Brand Ads promote a collection of products, and are a great way to drive sales as well as increase brand-awareness.
These ads appear on the top of product detail pages, and on the bottom of shopping results.

These ads are your keys to eCommerce success, and will help you out-rank and out-sell your competition.

Can’t I just do automatic Amazon ads myself?

Absolutely! Amazon Automatic Ads are great for their convenience, and they can also sometimes be effective.

But at the end of the day, while Amazon Automatic Ads are convenient, they cannot compare to Amazon Manual Ads.

Here’s why…

Amazon Manual Ads are certainly more complex, but additional complexity means more room for customization. Amazon Manual Ads give you a much wider range of versatility, which means you can implement bidding strategies that create more sales at a lower cost.

Manual ads also allow you to maintain complete control over your keywords, your targeting, and your spending, which gives you the ability to scale faster and to impact your bottom line.

Which is why even though it costs more, if you want the best ROI, you gotta go manual. Or even better - hire an agency to do it for you.

Great agencies typically have access to sophisticated software that gives them a greater edge when manually handling Amazon Ads.

Here at First Page, our systems enable us to target the right ad at the right time, making it 10x’s more efficient than Amazon’s Automatic Advertising process.

We have the ability to control dynamic placements of ads, as well as keep a tighter control of our spending and overall bidding strategies. Our professional experience also allows us to target more efficient keywords, all while minimizing overhead and general advertising costs.

How do I get started with Amazon ads?

If you are serious about growing your sales on Amazon, give us a call at First Page to speak with one of our Digital Strategists. We’ll create a strategy specifically tailored for your business and niche.

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