We will design a landing page for your business that converts like crazy

We will design a landing page for your business that converts like crazy

We will design a landing page for your business that converts like crazy

Want to know the easiest and most cost-effective way to generate more leads and sales for your business?

By developing and optimizing KILLER landing pages that convert your website’s cold traffic into piping hot customers.

Many businesses neglect their landing pages. Instead, they focus their time and attention exclusively on their marketing funnels, ad traffic, and ROAS.

This is a rookie mistake.

Why?

Because your landing pages are the heartbeat of your business. They are the first point of contact with your customers. You can spend all the money in the world on ads that send millions of visitors to your website… but what good is that traffic if your landing pages don’t actually convert?

Think of landing pages like a gateway that introduces your customers to your kingdom. Well, without optimizing these landing pages, that gateway is basically shut, which means you are potentially losing millions of dollars of revenue every single year.

That’s the power of a well-optimized landing page. Developing and optimizing landing pages will decrease your marketing costs, reduce bounce rates, increase conversion rates, and blow your annual sales reports through the roof.

The result? A landing page design that gets you mammoth WINS.

How do you create landing pages that you KNOW will convert like crazy?

How do you create landing pages that you KNOW will convert like crazy?

How do you create landing pages that you KNOW will convert like crazy?

Landing pages are both an art and a science. You have to ensure that you are communicating your brand’s creative and unique flair while following the best practices of landing page optimization.

Which is exactly what we have been doing for over 10 years.

Here at First Page Hong Kong, we live and breathe high-converting landing pages. This is because we know that a perfectly optimized landing page is the difference between a business making or breaking the bank.

We take the time to understand your funnel and learn your company’s USPs, so we can configure a landing page that is nothing short of an assembly line of evergreen sales.

Our bespoke landing pages are designed to create a seamless transition from ad to website to purchase. It’s a laser-focused process with one goal – to optimize conversions, so it’s like a yellow brick road all the way to the purchase button.

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An overview of landing page development

A landing page is a page you create on your website that users ‘land’ on. Sometimes the user will land on the landing page through SEO, but typically landing pages are created to support an ad campaign. Once the user clicks on your ad, they will be taken to your landing page – a page that was specifically designed to generate sales/leads for the ad that was just clicked on. Sometimes the goal of a landing page is a sale, other times the goal is to generate leads.

No matter if you are running ads on Google, YouTube, Facebook, or Instagram – you will need landing pages to help smoothly guide potential customers through your marketing funnel. The more seamless the process, the more likely they will convert. In essence, landing page development is working smarter, not harder, as you can increase your conversions with less investment.

Landing page development refers to the building, testing, and optimizing of landing pages. It doesn’t matter if your company is B2B or B2C. Your sales will absolutely increase from higher quality landing pages. Landing page development starts with building out a bespoke landing page from scratch. The landing page needs to convey and communicate your brand’s unique story while clearly creating a pathway for the user. It’s no good if the user merely ‘lands’ on your page – you need them to take action!

A great landing page development agency will have years of experience and data to create a bespoke landing page that is primed for conversions. They will know precisely what is needed in your industry and have creative ideas for how to stand out from your competitors. All of these combined is what gives you a landing page that truly moves the needle.

If you have a business, then the short answer is a resounding ‘heck yes!’. It doesn’t matter if you are a local plumber or an enterprise company poised for global domination – landing pages are an absolute necessity for all companies. Landing pages give your business a competitive edge and show your potential customers that you know EXACTLY what they are looking for. It creates a path of little resistance, so your website visitors can quickly find what they are looking for and convert like crazy.

It should also be noted that the more products/services you offer and the more paid ads you are running – the more landing pages your website will need. This ensures that your customers can quickly find the information and products that they need. Once all of your products/services have their own bespoke and optimized landing pages, you will start seeing conversion rates that turn businesses into legends.

Landing pages come in all shapes and sizes. Some landing pages are super long. Others are briefer and to the point. Some landing pages are loaded with high-quality images. Others are more minimalist and simple. It depends on your industry/niche, as well as the overall goals of your business. All great landing pages are clean, easy to read, simple to navigate and focus on one singular goal (usually getting a sale or a lead).

There are some other best practices that great landing pages utilize. Having a ‘hero image’ (an image of the product or service you are offering) at the top of the page is crucial. Longer landing pages also tend to convert better – especially for service industries. It’s also vital to ensure that your CTA (call to action – typically a button) is clearly visible and inspires your potential customers to take action. Finally, it’s good practice to include some FAQs at the bottom of the page if the potential customer isn’t entirely sold on your product or service just yet.

No. Landing pages are specifically designed to sell something and inspire a single course of action – typically to generate a lead or to create a sale. Landing pages are also often tied to ad campaigns (like Google Search Ads), so when a potential customer clicks on your ad, they will be brought to a specific landing page that sells the specific service that the advertisement was selling.

On the flip side, your home page might resemble a landing page and have similar elements (hero image, CTAs, sales copy). Still, ultimately your home page serves an entirely different purpose. Your home page is where your visitors will go to understand your business’s general gist and understand how to navigate your entire site. Think of your homepage as a gateway to explore your services.

An eCommerce landing page is a landing page that is specifically designed for an eCommerce website or business. eCommerce landing pages are designed to drive the sale home and get your customers clicking the buy button. It’s important to know that there is a difference between an eCommerce landing page and an eCommerce product page – the landing page is what users will first see after they click on your advertisement.

To make a truly great eCommerce landing page, you have to make sure of a few things. First off, your eCommerce landing page has to match the copy on the advertisement. The more specific, the better – if the advertisement promotes a pair of blue titanium rimless men’s glasses, then the eCommerce landing page needs to promote the same pair of blue titanium rimless men’s glasses. The landing page needs to be flexible enough for people to browse while always focusing on the sale.

In essence, B2B landing pages are sales pages for business products or business services. B2B landing pages are typically longer in length as they attempt to persuade visitors to take action, usually filling out their contact information (email address or phone number). If you are investing in Google or Facebook ads for your B2B business, then you 100% need unique landing pages to send your prospective customers.

Just like all landing pages, B2B landing pages need to be laser-focused on your end goal. If you own a SAAS company and your goal is to sign a visitor up for a free trial, then the entire landing page needs to serve that exact purpose. If you run a business registration service, then the whole page should be dedicated to generating the visitor’s contact information. The trick is making sure that your landing page is providing a clear path to conversion, without being too aggressive.

Landing page development and optimization costs vary depending on the scope of the project. A single landing page for an eCommerce product will likely be significantly less time consuming than dozens of landing pages for a business consultation service. But like with all things in life – you get what you pay for. While free landing page builders exist, and there are always cheap agencies willing to underbid each other, it will come at the cost of the quality of your page.

The cost of the landing page will also depend on the length of the landing page, how much copy there is, how it is designed, and how many elements you wish the landing page to have. Things such as customer reviews, testimonials, money-back guarantees and more can help beef up your sales page and help overcome any objections that your potential customers might have.

How landing page development can help your business

Building a landing page is just the first part of the puzzle – from there, you will have to continually test and optimize your landing page to ensure it is as effective as possible at driving leads and sales. Simply put, the better your landing page, the more sales you’ll get – and testing is how you get there. Landing page tests are basically like mini-science experiments to find out which aspects of the landing page are helping drive conversions, and which elements are taking away conversions.

To do this you will need in-depth data analysis and someone who understands the core principles of CRO (Conversion rate optimization). The expert will evaluate each part of the page, create a hypothesis, and do A/B testing to prove the hypothesis correct or incorrect. Once the data is obtained, you measure the results, come to a conclusion, and start the testing process all over again. It can be time-consuming and challenging, but even the smallest changes can yield significant results over time when added up.

Landing pages and SEO do not have to work against each other – in fact, they can complement each other quite nicely! Landing pages are in essence sales pages for your products or services, so as long as those pages are optimized for search engines, there’s no reason that your landing pages can’t rank for your primary keywords. Once they are ranking, you will see a huge influx of traffic AND conversions – the best of both worlds!

But sometimes landing pages can get a bit more complicated. For example, what if you wanted to test two variations of the same page against each other? Simply duplicating the page and sending traffic to both can be detrimental to your SEO as Google might see it as duplicate content. This is why it’s crucial to make sure an expert is taking the reins on your landing pages to ensure your SEO suffers no negative consequences.

Many bloggers, solopreneurs, and freelancers choose to build their own landing pages, and they can be quite effective! There are tons of free and paid software options that will allow you to build your own landing pages from scratch. This is a very cost-effective way to develop landing pages as some of the software can be pretty sophisticated.

But on the flip side, there’s a reason that many SMEs and enterprise companies prefer to hire a professional to develop their landing pages. A professional developer knows the in’s and out’s of landing pages and, depending on your industry, which practices they should be following. Also, while there are affordable software options, these programs are usually based on templates that everyone has access to. Ultimately, nothing can beat a custom, bespoke landing page designed (and optimized) by a pro.

Absolutely! Many options are available for businesses on a tight budget and want to create their own in-house landing pages. Software like LeadPages, Thrive, and Clickfunnels all provide easy-to-use solutions for businesses worldwide and can be either free or relatively affordable. But it’s important to remember that these solutions are not the most professional options – and they can often come with more headaches than are advertised. The programs can be buggy and frustrating to learn and can be challenging to get to look right on mobile, tablet, AND desktop.

Investing in proper landing page development means that an experienced professional will create a bespoke landing page that looks perfect on any device. You can work with the developer and create a final product that is truly outstanding. Plus, a professional can test the landing page and apply different A/B tests to see which variations get the most conversions (and which versions aren’t). Given how many conversions it’s responsible for getting, landing page development isn’t something that should be skimped on.

CRO stands for Conversion Rate Optimization, which is the process of increasing the conversion rates on a landing page or your website as a whole. CRO is an often overlooked aspect of Digital Marketing, even though it has the potential to transform your entire business completely. When done correctly, Conversion Rate Optimization can lead to dramatic increases in your conversion rates across your entire website.

Conversion Rate Optimization starts by evaluating your goals. Do you want to improve the conversions on a single landing page? Or are you looking to test and improve your entire website? From there, the CRO expert will make hypotheses about where your conversions could be improved, put A/B tests into motion, and collect crucial data. Once there is enough statistical significance, the tests will be complete, the hypothesis will be either confirmed or proven wrong. Then, the entire process is repeated over and over again, ensuring the site is constantly improving.

While every landing page should be different, and there is no one-size-fits-all solution, there are some useful tips that can help you improve your landing pages across the board. Firstly, be sure that you make the right initial impression. The top of your landing page must immediately communicate what the page is about clearly and compellingly (and it has to load FAST!). This area of your landing page is often referred to as the ‘hero section’, and it should be accompanied by a high-quality image that helps strengthen the message of the page and have a clear CTA/button to inspire action.

But don’t just get caught up on the top of your landing page. The rest of the page is equally as important. Many users will not take action at first – instead, they will scroll further down the page to learn more about your product or service. This part of the landing page needs to provide value to the user while also using sales strategies to overcome their objections. Elements like reviews, testimonials, FAQs and more are all extremely helpful in achieving this.

This is a hard no. Old-school sales guys might say so, but in this day and age, people can smell a hard sale from a mile away (and they tend not to like it). Instead of focusing exclusively on getting the user to take action, you should look at your landing page as an opportunity to push your product, while also building a relationship with the potential customer.

Remember, if the user wants to buy the product right away, they will do so at the top of the page. But if they aren’t quite sure yet, they will scroll around the page before deciding. They are looking for reasons to trust you and your product, which is why it’s crucial to build that relationship from the get-go. Testimonials, honest reviews, and guarantees/warranties can work wonders to ensure the user ends up making the decision you want them to make.

Before hiring any agency, it’s crucial to make sure that you understand exactly what they are bringing to the table to know if they are the perfect fit for your business. Many agencies claim to have a talented team, but in reality, they outsource the most important tasks to cheaper agencies overseas. This is especially true of landing page agencies. That’s why it’s so important to do your due diligence to make sure the agency is top-notch before giving them your hard-earned money.

Start off by having a look at their Google reviews. This is the simplest (and most effective) way to see how talented the agency is. If the reviews are excellent, then there’s a great chance that the agency is the real deal and that they have ample experience creating beautiful landing pages for clients that actually convert. Some questions to ask are…. Do they have experience in your industry? Do they have detailed case studies to show their success? What is their process for testing landing pages? How big is the team? By asking these crucial questions, you’ll have a much better idea if they are the right agency for you.

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