What is SEO?

The right SEO agency can make a huge impact on your business that can often end up in sales, as well as great visibility for your website. However, there are so many SEO agencies out there, how do you know which one to actually go for?
The last thing you need is to pick the wrong agency that doesn’t care enough about your business or really know what they’re doing. This article shows you how to pick the best SEO agency for your business.

3 things you need before contacting an SEO agency

#1. Know what your business goals are

You need to outline your business goals and know exactly what you want. Just wanting to rank high in search engines isn’t enough. Get more specific with your goals, for instance:

  • Gaining more customers through sales and leads
  • Improving brand awareness
  • Gaining more recognition in your industry
  • Building a strong reputation

#2. Research the SEO agency’s expertise

There are many SEO agencies, and all of them are different! Some have certain capabilities that others don’t. Some only work in certain industries, while others offer other services besides just SEO. You also need an agency that really knows about SEO – SEO is mainly divided into:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

The agency you use needs to be aware of all these different types of SEO. You can get even more specific when it comes to the world of e-commerce, YouTube, etc…
All the different types of SEO impact your business in different ways. You need an SEO agency that has experience in the type of business or industry you’re in.

#3. Know your budget

When dealing with SEO agencies, all of them charge different prices. You need to look at your budget before you begin, to know exactly which SEO agencies you can do business with, and who you can possibly negotiate a price with. Be careful going with the cheapest option though – sometimes there’s a reason they are so cheap (perhaps they have very little experience).

Do keep in mind that if you hire an inexperienced or cheap SEO agency you are risking your website getting penalized by search engines, which can cause costly long-term damage to your traffic and brand.

What to do when you’re ready to contact an agency

#1. Evaluate their transparency

You need to deal with an agency that’s completely transparent with you about everything they’re doing to get the results you need. They should also inform you of how often they will be in contact, to let you know how everything is progressing. You should know if they offer detailed reports so that you know exactly what’s going on with your SEO goals.

#2. Get Real Proof of the SEO Agency’s Success

You can tell a few (or more) untruths on the internet to get people to think something about you that you’re not. It’s really easy for SEO agencies to say they’re number 1, but where’s the proof? There may even be testimonials on their actual website, but it’s always best to look for third party reviews on sites like Google, trustpilot.com, upcity.com, and even Facebook, Reddit, and Yelp.
You also have every right to ask potential SEO agencies that you may work with for referrals from previous clients.

Conclusion

These are the steps you need to take when looking for the best SEO agency. If you wish to grow your business with an SEO agency that has a proven track record of getting results, reach out to a Digital Strategist at First Page today.

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