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Access An Untapped Pool of Professionals

Access An Untapped Pool of Professionals

Access An Untapped Pool of Professionals

As of 2021, there are nearly 740 million LinkedIn users spread across 200 countries around the globe – including Hong Kong’s own diverse field of professionals. Imagine having access to some of the greatest minds in the business world – and their pocketbook as potential clients!

The days of having the “right connection” are long gone. In today’s online network, all it takes is some clever advertising to stop the scroll and connect with your next best customer or client. The only question is – do you have the right team to help you take the next steps to create the best LinkedIn ads for your brand?

We are expert media partners at First Page. We can help you build and implement a social media marketing strategy that connects your brand with the top client audience across LinkedIn’s professional platform. We can connect the dots and make LinkedIn marketing your most valuable lead resource, no matter your brand.

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Strategically and Directly Influence The World’s Largest Business Network

Strategically and Directly Influence The World’s Largest Business Network

Strategically and Directly Influence The World’s Largest Business Network

So what makes LinkedIn Ads different from the usual Google SEO and other mediums? Simple: LinkedIn not only brings together the brightest minds in business but also the best brands – right to your company’s front door! With a carefully curated marketing strategy, you can use a single medium to engage with the best and brightest in the business!

At First Page, our team is skilled in harnessing the power of LinkedIn’s Targeted Advertising system to ensure that your brand stands out from the competition. After all, using LinkedIn Ads in Hong Kong can connect you to some of the best in the business world – so you’ll need a LinkedIn marketing agency that can help you reach the top.

One of LinkedIn’s greatest strengths is its ad Campaign Manager system. After creating an advertising account, brands and companies can have almost limitless creativity in designing, defining, targeting, and connecting with professionals from all parts of the world!

When you partner with First Page, our creative team will help you get started with the LinkedIn Ad Manager system to design and implement a variety of social media content, including:

Image Ads
Video Ads
Dynamic Ads
InMail Ads
ROI-Specific Content
Sponsored Content

With various mediums, you can rest easy knowing that the best parts of your product and services are being shown to precisely the right people. This isn’t a shotgun approach. First Page finds the best ways to direct the specific content that leading professionals are looking for. When your brand rises to the top, your name will be the first to reach the most qualified buyers.

Team Up With First Page and Lead the B2B Market

Team Up With First Page and Lead the B2B Market

Team Up With First Page and Lead the B2B Market

If you are reading this page, we know that you are probably somewhat familiar with the online marketing world. In fact, you may have already taken on the role of social media marketing manager yourself and are trying to find the silver bullet of online media. Perhaps you already have a vision for your brand, but you just need a little extra… something.

With more than 90% of B2B marketers starting to discover the LinkedIn marketing advantage, the time is now to start making your mark. By joining the First Page team, you will find expert advice and resources to revolutionise the reach and impact of your media marketing strategy. By elevating the content that your brand has already built, you can watch the engagement rates soar as your brand appears before some of the world’s leading professionals on LinkedIn.

The leads are already out there. You simply need the team to help get you there. Let’s get started.

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Other social ads services offered by First Page

Bespoke growth plans for your business

Facebook Ads

Facebook Ads

The largest social media network remains one of the most powerful online marketing tools if leveraged properly.

Instagram Ads

Instagram Ads

Our highly-targeted Instagram marketing strategies can get you in front of the exact audience you aim to reach.

YouTube Ads

YouTube Ads

A smart YouTube marketing strategy can get you brand exposure and increase your sales in a flash.

Our Recent Work British Connections

A case study by First Page - LinkedIn Advertising

An integrated digital campaign that delivered more business than they could handle. What a great problem to have.

459%
increase in conversions
138%
increase in revenue
198%
increase in new users

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An overview of advertising on LinkedIn

As the name suggests, LinkedIn Ads is a powerful paid marketing tool that allows you to show sponsored posts to a relevant audience through the social network. These types of ads are incredibly beneficial, particularly to B2B businesses, and can be used to generate leads, raise brand awareness, share helpful content, and more.

These ads are highly effective and make it much easier to reach your professional target audience. As one of the largest professional social networks, it’s an invaluable resource for B2B marketers and advertisers. However, as with all types of paid advertising, you need to strategise and set up your ad campaigns correctly so that your advertising on LinkedIn yields the desired results.

LinkedIn is the quintessential social media network for professionals and boasts over 740 million users from 200 countries. These individuals use the network to connect with other professionals and topic experts, expand their influence, fulfil recruitment needs, share industry developments, or generate B2B sales leads.

LinkedIn users are typically looking for solutions that solve everyday problems in their industries. With LinkedIn Ads, you can reach that audience. In function and style, LinkedIn Ads are very similar to Facebook’s, but with the unmatched capability of putting your products or services in front of relevant professionals in the best way. In short, LinkedIn Ads are one of the best ways to generate B2B leads.

When you run an advertising campaign on LinkedIn, there are various places your ads can appear. How they appear will depend on the type of ad format you select. For example, text ads usually appear at the top of the homepage and only on desktop devices. Sponsored content can appear on a user’s feed and on a variety of devices. It also comes in several formats, including images, carousel, video, event, or job ads.

Sponsored messages are another way of advertising on LinkedIn. These usually appear on a user’s device when they log in and appear as a message in their inbox. Finally, there are dynamic ads. They sit to the right of a user’s feed on a desktop and can be formatted as a spotlight, job, or follower ad.

Yes! In fact, the social network’s latest statistics show that you can target 663.3 million people with LinkedIn Ads. That’s a massive number of people you can target, and your ideal audience can undeniably be found within that group. That’s not all – another 52% of buyers say that LinkedIn is the most influential source they consider when researching products and services.

Not convinced? According to the social network, 80% of B2B leads on social media come through LinkedIn – that’s almost 70% more than its closest follower, Twitter! Additionally, executives who use LinkedIn Ads for marketing say that the platform is their top choice for advertising.

Several different types of businesses from various industries can use LinkedIn Ads; it’s simply a matter of choosing ones that suit your goals. For example, B2B businesses can run campaigns to raise brand awareness, generate leads, launch new products, or simply connect with professionals in their target industry.

B2C companies can also make good use of paid campaigns on the social network. By advertising on LinkedIn, they can promote job listings, run recruitment campaigns, and share industry-related content. After all, users on LinkedIn are as many potential B2B clients as they are consumers. Once you know the goals of your campaign, you can achieve almost anything with LinkedIn Ads.

There are several benefits to advertising on LinkedIn. Using LinkedIn Ads, you can easily reach a professional audience, typically with a higher average income than most other social media networks. That makes the network particularly valuable for B2B marketers. It’s also the perfect way to target industry-specific audiences or use variables like job titles, company names, education, skills, and similar factors to target the most relevant and valuable leads.

LinkedIn Ads also have several unique types of advertising that are exceptionally useful for generating leads. For example, sending sponsored message ads has proven to be wildly successful with high click-through rates and a 6.1% average conversion rate. Compared to Google’s 2.58% conversion rate, the advantage LinkedIn has is undeniable. Finally, with LinkedIn’s Lead Accelerator feature, you can track high-value leads and nurture them successfully.

Dynamic Ads are one of many LinkedIn services. What makes it unique is that it can automatically personalise the ads seen by your targeted audience. These ads can be used to increase page followers, generate leads, or increase views for any of your existing content. They can also be used similarly to sponsored content. They can lead users through to a landing page that explains the promoted products or services.

The best part is that you can define different objectives for Dynamic LinkedIn Ads to get excellent results. Most importantly, these ads display personalised information depending on the user’s profile. You can boost your follower count, drive content downloads, or create promotional posts for products and services with these ads.

Before you can start advertising on LinkedIn, you’ll need to create an ads account within Campaign Manager. Through your account, you’ll be able to create and manage your campaigns, track performance, view reports, track conversions, and manage your audience. Without a Campaign Manager account, you can’t generate LinkedIn Ads.

LinkedIn services include the option to work with a team of LinkedIn experts to help set up your campaigns. However, you can also work with a LinkedIn advertising agency to help select the best ad formats, create and optimise advertisements, target your audience, and manage your budget. Like other types of paid advertising, it’s critical to continually monitor and optimise your LinkedIn Ads for the best performance.

How LinkedIn Ads can help your business

You can’t determine an ideal LinkedIn Ads budget without running extensive campaigns and monitoring their performance. Your budget will vary depending on your industry, goals, target audience, and other factors. Your ad relevance score will also significantly impact your budget since a high score can lower your costs. That’s because LinkedIn Ads want sponsored content to be relevant and engaging.

That said, there are a few costs you can take into account. For example, LinkedIn Ads have a minimum bid amount of USD$2 for CPC and CPM campaigns. On average, a business will pay around US$5.26 for one click, or USD$6.59 per 1000 impressions. Sponsored messages typically cost about US$0.80 per InMail. The best way to determine your budget is to work with a professional LinkedIn advertising agency. Over time, they’ll be able to decide on the best budget to run a successful campaign without bidding too much.

Absolutely. In fact, if your goal is to build an online brand that’s quickly recognised in the B2B market, advertising on LinkedIn is a critical component of your marketing strategy. If optimised correctly, LinkedIn Ads can also scale your brand awareness campaigns while simultaneously lowering marketing costs.

Working with a top LinkedIn marketing agency or LinkedIn advertising agency, like First Page, can create specially optimised campaigns to raise awareness of your brand on the social network. If you’re a B2B business, there’s no better way to establish your brand and draw the right audience’s attention than LinkedIn Ads.

There’s no set duration for running an advertising campaign on LinkedIn. That said, it’s a good idea to test your ads over a significant period to see how it performs. You should also try multiple variations and formats to find the best approach. To do that, you’ll need to run your LinkedIn Ads for several months, at least.

As the campaign continues, you’ll spot ways to improve it, enhancing the ads with compelling and stellar visuals. You’ll also find additional ways to optimise and improve the campaign by evaluating the data gathered in Campaign Manager. Once your campaign begins to decline – if ever – or you no longer need it, you can cancel or pause it.

Not only is it possible, but it’s also highly recommended! To keep your campaign running smoothly and get the best possible results, you need to continuously optimise and improve your campaign. For example, suppose you don’t see a lot of engagement. In that case, you can adjust your audience targeting, copy, or visuals until you find your sweet spot and get the results you want.

Remember, LinkedIn Ads give you multiple targeting options, including industry, company, education, geographical location, age, position, and more. There are also numerous types of other targeting options and ad formats you can experiment with. If you want to get excellent results, you absolutely must make adjustments when your campaign is running!

Not all types of LinkedIn Ads will need a landing page. However, when you run a campaign with a landing page, you should consider a few things. Most importantly, a brief overview of the product or offer lets visitors know exactly what to expect. It should also contain a form to generate leads.

Remember to optimise your landing page! You need content relevant to the advertisement, helpful information, and a compelling call to action. The goal is to entice visitors to convert, whether by completing a purchase, filling out a form, or downloading content. It’s a good idea to work with an experienced LinkedIn marketing agency, like First Page, to get the best results.

First, it’s important to note that not all LinkedIn ad clicks are chargeable. When determining the average CTR, only chargeable links are counted. The global average click-through rate typically ranges between 0.44% and 0.65% depending on the country, region, and the type of ad. For example, the average CTR for a single image sponsored post is 0.56%. However, text ads only have an average CTR of 0.02%.

The industry and position of your target audience may also affect your CTR. For example, if you target human resources professionals, you could expect an average rate of 0.62%, while product managers have a lower rate of 0.54%. Even your industry can affect your CTR. For example, the average click-through rate in the software industry is 0.39%, while the rate for retail is 0.8%.

The cost-per-click (CPC) will also vary depending on several factors. The average CPC for LinkedIn Ads is US$5.58 globally. If you target marketing individuals, you may expect to pay around US$6.80 per click while only paying US$4.90 per click when targeting an audience working in education.

There’s no membership or subscription fee to use LinkedIn Ads. All you need is a LinkedIn profile and a Campaign Manager account. It’s also a good idea to have a Company Page to help generate leads and run campaigns for brand awareness or product and services promotion.

Once you register to run LinkedIn Ads, you will need to provide credit card details. The network will only start charging you once you’ve started running campaigns. You can monitor your ad spend and adjust your bids and budget when necessary.

If you are considering partnering with a LinkedIn advertising agency, you need to do your research carefully. Even though agencies claim to have a great team and excellent success rate, many can’t deliver on their promises. It’s critical to work with an established, reputable LinkedIn marketing agency to avoid getting burned.

Before choosing your LinkedIn marketing partner, ensure that they’re a top-notch agency that will make your LinkedIn Ads deliver excellent results. There are a few ways you can get peace of mind. First, check their Google reviews. Clients will often leave positive – and negative – reviews about the agencies they work with. You’ll quickly be able to find out how good the agency is and how they treat clients. If the reviews are plentiful and positive, you’re off to a good start.

Next, you need to ask several critical questions. Does this LinkedIn advertising agency have experience in your industry? Can they prove their success with client testimonials and case studies? Do they understand your goals and take them to heart? Do they have a team that’s capable of managing and optimising your campaigns? It’s vital to ask these questions so that you don’t end up working with a partner that’ll let you down.

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