The ticket to more sales on your Shopify store? SEO services from First Page Hong Kong

The ticket to more sales on your Shopify store? SEO services from First Page Hong Kong

The ticket to more sales on your Shopify store? SEO services from First Page Hong Kong

Shopify is a rising juggernaut in the e-commerce sector and is seen as Amazon’s only real challenger because it arms merchants with more control over the tools and data they can use. The merchant class of old is re-emerging thanks in part to Shopify’s customers—thousands of stores of varying size—paying monthly subscriptions to use their software.

These stores are made up of budding entrepreneurs, craftspeople, retailers who were looking for ways to connect to the mass potential of the internet and found the storefront to suit their needs.

The age of commerce being dominated by big department stores swallowing up mom-and-pop stores is now seeing a reversal, with Shopify championing the B2B e-commerce sector. As a result, Shopify’s market capitalization surpassed USD $40 billion — more than eBay.

First Page works with over 450 eCommerce brands just like yours

First Page works with over 450 eCommerce brands just like yours

First Page works with over 450 eCommerce brands just like yours

At the end of the last decade, shoppers spent more than $40 billion dollars throughout 800,000 merchants using Shopify. This is why we at First Page are the premier Shopify marketing agency in Hong Kong—we help manage your business in order to match the company’s meteoric growth and success to result in your satisfaction. Online sales are more than USD $5 trillion, now is the time brands need to take the initiative.

An E-Commerce strategy is the perfect complement to pay-per-click (PPC) campaigns, such as Search Ads and Google Shopping. While PPC brings your site into the coveted slices of search engines dedicated to paid ad spaces, E-Commerce optimization is an organic technique that raises rankings according to the relevance of your site and products to search phrases. These organic and paid methods combined can blast your ROI straight into the stratosphere!

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An overview of Shopify SEO

You may have heard of SEO, but if you aren’t quite sure what it means, don’t worry, it’s pretty simple. SEO stands for ‘Search Engine Optimization. It’s the process of optimizing your website for one thing – to rank higher on search engines. While there are numerous search engines such as Baidu, Bing, Yahoo, and more, SEO typically refers to optimizing your site for Google (the world’s most popular search engine).

To get higher rankings on Google, your site has to be optimized in a way that Google prefers. Simply put, if you make Google happy, it will reward you with more traffic! This is done in many ways, including making your site faster, creating a better UX, optimizing existing content, and publishing new content. The foundation of SEO is the keywords you want to rank for, so it’s crucial you know which ones you are targeting. You will also need to build backlinks to your website from other websites – this helps build authority to your website in the eyes of search engines.

There isn’t much difference between Shopify SEO and regular SEO. They both rely on the same principles. Your website needs to be coded correctly, it must load fast, be navigable, and be readable. You will also need to ensure that your pages are targeting the right keywords and that the pages on your website are perfectly optimized for those keywords. Backlinks are also crucial to building your website’s authority.

The key difference between Shopify SEO and normal SEO is that Shopify is an eCommerce platform. It’s not meant for lead generation, affiliates, or other forms of online monetization. This means that to have a truly effective Shopify SEO strategy, you need to implement a holistic funnel that is designed for eCommerce growth. Be sure the agency you work with has a clear record of growing other eCommerce businesses with SEO and that they take the time to create a well-oiled eCommerce marketing funnel.

Absolutely! As an eCommerce business, you need an online store (aka – website). Your website needs to be hosted, it needs to showcase your products, it needs to be customizable, and it needs to be able to handle sales from customers all over the world. This is what Shopify does best, and it does so in a way that is simple to use, easy to navigate, and primed for growth. This is why Shopify is the #1 software option for many eCommerce business owners.

Shopify is also great for eCommerce owners because the software is SEO-ready. This means that it is designed and coded in a way that search engines prefer. But while Shopify is ready for SEO out of the box, it still requires an SEO professional to make the most of it and take it to the next level. That’s why many Shopify store owners still invest in SEO – the standard package that Shopify gives you isn’t enough by itself.

Unlike other eCommerce software, Shopify is well coded and is made for SEO right out of the box. Shopify gives you the ability to take control of your on-page SEO easily – this includes your keywords, meta description, header tags, image alt text, canonize URLs, and much more. Shopify also gives you an organized site structure right out of the box – something that Google deems absolutely essential for SEO in this day and age.

But Shopify doesn’t just stop there. The software can also help you easily create 301 redirects and canonical tags – both underrated aspects of SEO. We also love that Shopify gives your store super fast speed from the get-go. It’s also crucial that Shopify comes mobile-ready. This means that your shop will look just as good on mobile as it will on desktop – without any additional design work or coding from your end.

Getting traffic to your Shopify store might seem complicated, but it just comes down to knowing your options, picking a strategy, and executing it correctly. A common way to get traffic is via paid ads. Known as PPC (pay per click), paid ads allow you to start generating traffic to your store immediately – you only have to pay when someone actually clicks on one of your ads. PPC ads are most common on Facebook and Google Search.

Another option is through organic social media. If you can start a Facebook, Instagram, or YouTube channel and gain a following, you can then use that following to drive traffic to your Shopify store. SEO is commonly considered the most powerful of all traffic strategies. This is because once you start ranking for the keywords you are targeting, traffic will come on autopilot, day after day, without spending more money for it.

Getting more sales on your Shopify store comes down to two things – traffic and conversions. First, you need to get more traffic. SEO is often considered the best way to get traffic to any website, but it requires upfront investment and can take months to generate results. PPC is another viable option – it requires consistent investment and can be tricky to master, but it allows you to start sending traffic to your Shopify store right away.

Once you have traffic to your website, it’s time to focus on increasing conversions. When you look at your website, you need to ask yourself a few questions… Is my website easily navigable? Do I have enough supporting content? Are there calls to action to inspire people to buy? Do I have an FAQ section to help answer customers’ questions? Does my website copy educate users while also inspiring them to take action?

SEO is important for Shopify stores because it gives you the eCommerce lifeblood – traffic. If done correctly, SEO can give your Shopify store a consistent flow of traffic on autopilot, day after day. Yes, it usually takes a few months to start seeing results, but once that traffic starts pouring in, it can be simple to maintain, and you can start getting sales even while you sleep!

But SEO isn’t just great because it brings you traffic. It’s great because it brings you the right kind of traffic. Instead of pushing your ads in front of people, hoping that they will click it, SEO allows your customers to come to you. They type something into Google, looking for a solution to their problem, and click on your website. This is the power of SEO – the traffic is highly qualified. These are the hottest types of leads, which is why SEO is so sought after in this day and age.

Getting started with SEO might seem overwhelming, so it’s best to start with the basics. First, you need to decide if you are planning on outsourcing your SEO to an agency or specialist or if you are hoping to handle it in-house. If you will hire an agency, please read the next FAQ section, ‘What questions should I ask before hiring an SEO agency?’.

If you are planning on handling SEO in-house, you need to either learn the basics of SEO and implement them yourself or make the right hires. Most in-house SEO teams have a handful of experts – this includes a digital strategist, tech specialist, professional copywriters, outreach specialists, and more. SEO is a multifaceted field, so it is important that you hire enough people to handle all aspects of optimization and growth.

How Shopify SEO can help your business

While SEO is often considered the most powerful form of digital marketing, one major con for many business owners is the time it takes to see results. While it’s impossible to say for sure how long it takes to rank, we can confidently say that it usually takes anywhere between 3-10 months (4-6 is a loose average). The amount of time it takes depends on multiple factors, including the competitiveness of your niche, the current authority of your website, your budget, and much more.

SEO takes longer because it’s organic. While it technically costs money to do SEO, there is no payment going to the actual platform. You don’t pay Google anything for SEO. Instead, you will be optimizing your site to meet Google’s guidelines, and slowly, over time, the search engine will reward you with higher rankings and more traffic. But remember, while SEO does take some time to see results, once you rank for your targeted keywords, you can expect a consistent traffic flow (assuming you are correctly maintaining your rankings).

While there is no set price for Shopify SEO, like most things in marketing, the bigger your budget, the better results you can expect. If you outsource your SEO to an agency, you can expect to pay anywhere from HKD $2000 and up per month. But while you might find prices in this range, we think a good rule of thumb is a monthly budget of HKD $5000 per month. With this sort of budget, you will be more likely to get actual results.

While SEO might seem costly, it’s important to keep in mind all of the moving parts required for a successful campaign to happen. If an agency is handling your SEO, they are likely using dozens of people to help strategize, prepare, and execute your campaign. This includes digital strategists, outreach specialists, coding experts, copywriters, graphic designers, UX experts, and more.

By itself, SEO does not generate sales. SEO is just a means of generating traffic. But you have to remember the nature of SEO. Let’s say you own an eCommerce website that sells men’s sunglasses. By targeting keywords such as men’s titanium sunglasses’ ‘ray band alternatives’ and ‘UV protection sunglasses for men, you will be able to get traffic to your site that is HIGHLY qualified. The more qualified the traffic to your site, the more likely traffic is to purchase.

It’s also important to remember that SEO by itself won’t be enough. Even if the world’s most highly qualified traffic goes to your site, your actual store needs to convert that traffic. This means your website needs to be well designed, is easy to navigate, and has clear CTAs and buttons that inspire your buyers to take action and buy. It’s also important to have plenty of content on your site to build trust with your customer and preemptively answer any questions that they might have.

SEO stands for ‘Search Engine Optimization. It’s the process of optimizing your website to jump higher in the rankings on organic search engines (most popularly, Google). SEO typically takes 4-6 months to start seeing results. Still, once your positions in the rankings are solidified, you can expect a consistent amount of traffic coming in every single month on autopilot. Many eCommerce companies consider SEO to be the holy grail of traffic to their online shops.

PPC stands for ‘Pay Per Click,’ referring to advertising on platforms to generate traffic to your website or a landing page to generate leads. Pay Per Click is a common form of digital marketing and is most commonly seen on Facebook, Google Search Ads, Linkedin, Instagram, and more. As the name suggests, you will pay for every click that your ad receives, meaning you are constantly spending money to send traffic to your site. As opposed to SEO which takes a while to start generating traffic, you can start sending traffic to your site with PPC ads right away!

SEO can be highly targeted. No matter if you are looking to increase your sales in Hong Kong, grow your revenue in APAC, or expand into new markets in the Western hemisphere – you can target the location you want with SEO. But while you can target locations, it’s not always easy. To target certain areas in the world, it’s best to have an SEO specialist who is familiar with regional keyword research, as well as to build an international eCommerce sales funnel.

The good thing about SEO is that while you can target individual regions, SEO is often all-inclusive. Let’s say that you are targeting sales in Australia. If you put together a solid SEO strategy, optimize your site, execute it correctly, and build a solid portfolio of backlinks, you will not only see your rankings improve in your target area (Australia), but you will likely see increased rankings and traffic in other parts of the world as well.

Shopify is one of the best platforms for eCommerce companies like yours, but it’s not the only platform. We have also seen our clients have immense success with other software such as BigCommerce, WooCommerce, Magento, PinnacleCart, and more. Truth be told, the platform that you are using isn’t that big of a deal. While Shopify is the most popular, all of the other platforms have their own unique strength of pros and cons. What really does matter is the traffic you get to your site and how well that site is optimized for conversions.

If you do decide to pivot from Shopify to a different eCommerce platform, then it’s important to make sure that you proceed with caution. Changing platforms can come with complications – the last thing that you want to do is transfer to a new platform and have problems or issues with your coding or website layout. If you are migrating your site from Shopify, we recommend speaking with an SEO/tech professional first.

SEO agencies come in all different shapes and sizes, but their end goal should be the same – to help you improve your rankings and grow your traffic. Most SEO agencies will help you improve your on-page SEO by optimizing your website and helping you publish new content that targets your primary keywords. Many SEO agencies will also have a dedicated outreach expert to help build backlinks to your website.

But while most agencies can handle the cookie-cutter basics of SEO, very few agencies take it the step further. A truly exceptional agency will look at your eCommerce business as a unique entity. They will study your business model, learn the USPs of your product, research your competition, investigate your niche, and come up with a bespoke marketing plan that is primed for domination. Here at First Page Hong Kong, we look at your business as our own, and we even go as far as to implement your KPIs with our KPIs, so our partnership is clearly aligned and set up for ultimate success.

The truth is, there’s a lot of SEO agencies out there, and it can be intimidating knowing which one you should work with. That’s why the first thing we recommend is to check their Google reviews. If the agency has an exceptional rating (4.7 stars or higher) and they have hundreds of client testimonials – then you are off to a great start. This shows that the agency treats its clients like gold and has a proven track record of getting results. Here at First Page, we have a perfect 5 Star Google Rating from over 150 independent reviews.

From there, you will want to reach out to the agency to see if they are the right pick for you. Here are some questions you can ask them. Do they outsource anything overseas? How many departments do they have? Do they take the time to understand your business model? Do they have experience in your industry? Do they have case studies that can show that success? What sort of traffic or keyword guarantees can they make? By asking these questions, you’ll know pretty quickly if they are the right pick for you.

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