Weibo is your ticket to explosive leads and sales in the Mainland

Weibo is your ticket to explosive leads and sales in the Mainland

Weibo is your ticket to explosive leads and sales in the Mainland

Weibo is a microblogging platform and one of the most important social media sites in Hong Kong and China.

While Weibo was initially thought to be China’s alternative to Twitter, it has evolved greatly over the years and now boasts more than 500 million monthly users.

But, Weibo isn’t just for consumers. In fact, Weibo is an extremely valuable marketing tool for businesses of all sizes.

Why?

Simply put, marketing your business on Weibo gives your brand the opportunity to explode its growth by entering the world’s LARGEST e-commerce market.

And to take it further, Weibo also offers impressive marketing features and tools designed to help you sell more products.

Because of this, Weibo marketing is a must for any business that wants to expand its customer base in Mainland China.

First Page is the #1 Weibo agency in Hong Kong

First Page is the #1 Weibo agency in Hong Kong

First Page is the #1 Weibo agency in Hong Kong

If you are serious about entering the Chinese market with Weibo marketing, then you need to work with an agency that gets results.

Which is exactly what we do best.

Here at First Page, we have spent the last 10 years helping businesses like yours get into Mainland China and skyrocket their growth with next-level Weibo marketing.

How do we get such great results?

Because, unlike other agencies, we actually know how to market in China. We know the intricacies of the platforms, understand the nuances of the culture and have a team in place with years of Chinese marketing experience.

Whether you are looking for Weibo marketing, Weibo services, or Weibo influencer marketing, we know what it takes to increase revenue and create a loyal customer base in the Mainland.

Consider us to be the ‘China division’ of your marketing team – and we are ready to start working with you today.

Why use Weibo?

Over the past few years, Weibo has become an essential part of everyday life in China - almost 30% of the population uses the app on a day-to-day basis.


Below are some of the features of Weibo that you must need to understand before creating your Weibo account:


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How to create an account

You can open your accounts and upload pictures and videos to share them with other users on the platform. Your profile displays your image, name, follower's data, career, etc., so that your friends can immediately recognize your account.

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Weibo discover feature

Weibo's primary specialty is its "Discover" function, which acts as a complete search engine; it includes Hot topics and Trending searches where users can get the most updated information. The hot items are grouped into different sections, such as Entertainment, News, and Sports, with the help of which a user can easily find relevant information by using relevant keywords.

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You can upload stories on Weibo

Like Instagram, it has a similar feature of Weibo stories where users can share stories with their followers for a time limit of 24 hours, and the story can be saved to an album on the user's profile. Celebrities use this Weibo story feature to keep their followers updated about their daily lives.

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Weibo super topic feature

Another fantastic feature is "Weibo Super Topic," which is similar to the hashtag on Twitter. Celebrities usually use this feature, and it collects related posts shared by other users on a super topic. The super-topic includes several discussions, posts, pictures, and videos related to a specific topic. It has a page that allows users to post relevant content to discuss a particular topic.

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You can follow international celebrities

Many famous international celebrities such as Tom Cruise, Emma Watson, Mike Tyson, and David Cameron have created Weibo accounts to keep in touch with their Chinese audience. You can also follow your favorite international celebrities on Weibo to keep updated with their lives.

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You can play games

One of Weibo's marvelous features differentiating it from other social media platforms is its gaming feature. Weibo has launched a game center Game.Weibo.Com, to attract a vast number of people where users can play their favorite online games like NBA and Pokemon.

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You can pay through Weibo Wallet

Weibo's other feature is the Weibo Wallet app, with the help of which users can make payments for any product, pay loans, buy insurance, or even see an online doctor through the wallet app! You can use it anytime by linking your credit card with Weibo!

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Weibo is a useful marketing tool

Due to having 462 million monthly active users, many international brands like L'OrealPro, Coca-Cola, and The Australian Tourism Board use Weibo to promote their brands in China. It's a powerful marketing tool for businesses to boost their presence in China. Weibo offers activities to increase brand exposure and gain fame among Hong Kong users through their marketing tools. Use Weibo for business today!

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A brief overview of Weibo

Started in 2009, Weibo is one of China’s most important, influential, and powerful social media platforms. Often referred to as ‘China-Twitter’, Weibo has evolved greatly over the years and now also incorporates aspects that resemble YouTube, Instagram, and Facebook. If you are interested in finding out what is trending in China – Weibo is the app to check.

Only 2nd to WeChat, Weibo boasts over 570+ million active monthly users (an increase of 62 million from the previous year) and 240+ million daily active users (an increase of 23 million from the previous year). Most Weibo users are located in Mainland China, but it also has grown in popularity in Hong Kong, the US, and other countries. Because of its massive reach, Weibo can be a goldmine for businesses that want to grow their audience and revenue in China.

Marketing in this day and age all comes down to one simple question – where is your target audience spending their time? If your target audience is located in China, then the answer to that question is Weibo. Weibo is one of the most popular social media platforms in the world – in fact, it logs over 240 million daily active users! It’s where people in the Mainland go to get information on current events and news from around the world.

Weibo users spend hours on the platform every single day. This gives you the perfect opportunity for you to find your audience and advertise your products and services to them. Weibo also offers highly sophisticated targeting options, so you can easily niche down and find your ideal customer base. Best of all, Weibo gives you tons of data so you can find what’s working and make optimizations to your campaign.

While WeChat and Weibo are two of China’s most popular social media apps, they have some important differences that you need to be aware of. Weibo is a micro-blogging platform – sort of a mashup of Facebook and Twitter. Users publish posts, videos, and photos about their lives or about things that are happening around the world. Weibo is quite popular with Millenials in China, and is often considered their daily source of news from around the world.

In contrast, WeChat is China’s largest social media platform. It has over 750 million daily active users, who spend around 80 minutes per day on the app. While Weibo is mostly used in the Mainland, WeChat has gone truly global and has amassed large user bases in India and the United States. WeChat started as a direct messaging service, but now you can also play games, publish content, and even pay for goods in your day-to-day life.

If your business wants to expand into China for the first time, or you are already selling in China and are looking for greater growth – then Weibo marketing is one of the best options for you. Weibo is one of the most popular social media apps in the Mainland – it has a huge daily user base, which means that you will be able to reach your audience directly.

This is possible because of Weibo’s sophisticated targeting options. It doesn’t matter who your audience is – Weibo has the tools to help you find exactly where they hang out on Weibo so that you can market your business directly to them. Weibo also offers tons of data regarding your campaign. This data will give you crucial insights into your target audience, as well as your campaign, so you can relentlessly optimize it.

If you are thinking about getting started with Weibo advertising, we recommend making sure that your campaign is set up for success. First, you will want to create a business account for your Weibo page, which will take a day or two to get approved. Once your account has been approved, it’s time to work on your Weibo marketing strategy. Will you be doing an organic campaign? Paid advertising campaign?

If you are doing a paid advertising campaign, you will need to decide on what type of ads you are going to go with. Sponsored posts and Weibo tasks are popular options, but most businesses prefer to go with traditional Weibo ads (referred to as ‘fensi tong’). These ads are highly sophisticated and allow you to pay by either cost per mile (CPM) or cost per click (CPC). From there, you can decide if you want to start with Destination Page Ads, Display Ads, Feed Ads, or Fan Tunnels.

There is only one qualifying question to determine whether or not your business should invest in Webio marketing, and that is – do you want to grow your sales in China? If the answer to that question is yes, no matter the size or type of business you run, you should ABSOLUTELY invest in Weibo marketing. Let us explain why…

Weibo marketing is one of the most cost-effective, efficient, and scalable ways to grow brand awareness and sales in the Mainland. It doesn’t matter the size of your company or what industry you are in. Weibo marketing is great for small Hong Kong companies that are looking to expand into China. It’s also the ideal platform for larger corporations who are ready to implement a sophisticated marketing campaign in China. No matter your business or your goals, Weibo is the way to go.

Like the rest of the world, China has its own array of social media apps and digital channels. Each of these apps has its own unique user base, ecosystem, and advertising rules. Because of this, it’s impossible to say which social media platform is the ‘best’. Each platform has its own set of pros and cons, so you need to ask yourself the best platform for YOUR business.

Weibo is the Chinese equivalent of Twitter. Its users are looking for information and entertainment – most of which are in the 30-45 demographics. If you want to invest in video content and reach a younger audience, then Douyin might be the best route for your business. If you want to create an organic campaign, WeChat could be a better idea. It really depends on the goals of your business, as well as your marketing budget.

If you want to run a marketing campaign on Weibo, you do NOT need to be based in Mainland China. In fact, we have helped businesses worldwide with Weibo marketing – this includes Hong Kong, the US, Singapore, Korea, Australia, New Zealand, and more! Our location in Hong Kong gives us a strategic advantage, and we can execute and scale campaigns more effectively because of it.

But it’s also important to remember this – while your business does not need to be based in Mainland China, the agency you work with must have ample experience with Webio marketing. This means that they have content creators who speak the language, strategists who understand the culture, and specialists who have successfully run many campaigns in the past. If they do not, then your campaign will be doomed – it will come across as foreign, fake, and uninteresting.

How WeChat can help your business

If you invest in Weibo marketing services, you will get your brand in front of a whole new world of an audience. Weibo gives your business the ability to reach hundreds of millions of users you can convert into lifelong customers. Weibo users are highly engaged with the app, and the platform offers a variety of marketing options such as various types of paid display ads, social search engine promotion, and key opinion leader (KOL) marketing.

The Chinese market is extremely competitive, and people are extremely reluctant to make purchases from brands they do not know or trust. That’s why to grow; you must ensure that your campaign speaks to the emotions of your target audience while also ensuring that the campaign is perfectly optimized for success.

It doesn’t matter if you run a marketing campaign on Weibo, WhatsApp, or WeChat – the cost of that marketing campaign will vary drastically depending on several factors. For example – what are your KPIs? What goals are you hoping to achieve? Are you going to hire help or handle the campaign in-house? Also, what sort of ROI are you expecting? The larger your goals, the more likely your budget will need to increase.

Speaking of budget – let’s talk specifics. While a Weibo campaign can vary in cost, we recommend setting a MINIMUM budget of HKD $5000 per month. A budget in this range will allow you to run an effective campaign – this means having greater reach, and therefore, more data, which you can use to optimize your campaign. Anything less, and it’s not very likely to see a great ROI. If you have a larger budget, you can expect to see great results much quicker than if you were to have a smaller budget.

Getting followers on Weibo can be frustrating. Similar to social platforms in the West, organic growth has diminished on Weibo in recent years as the platform much prefers a ‘pay-to-grow’ model. Having said that, there are certain tactics that work well for growing your Weibo following.

First, make sure to always start with your own network. Ask friends, family, and colleagues to follow your page and see if they will share your content to their own networks. From there, you want to be sure that you are publishing extremely high-quality content. The more funny, interesting, educational, and helpful your content is, the more likely it will be shared, and the more likely your account will grow. But above all, the best way to grow your Weibo following is with a paid campaign. A paid campaign will grow your follower base in record time and immediately impact your business’s bottom line if executed correctly. It’s sort of like a cheat code, and it works wonders.

If you are reading this, you probably run a business or work for a company NOT based in China. You are probably interested in expanding your products and services to Mainland China but aren’t sure exactly how to start. The good news is that you can certainly handle Weibo marketing in-house or by yourself. You just need to make sure of a few things.

First of all – whoever is running the campaign absolutely MUST be fluent in Mandarin. There are no if’s, and’s, or but’s about this. The same person must have a deep understanding of Chinese culture. If these two things do not happen, your campaign runs the risk of coming across as fake and foreign to your Chinese audience, and therefore it will be doomed from the get-go. Finally, whoever is running your campaign must be experienced with Weibo marketing – they need to understand how the ecosystem works and how to strategize and implement a campaign properly.

Penetrating the Chinese market can be intimidating, especially if you have no experience with Weibo and aren’t fluent in Mandarin. The truth is that marketing on Weibo is complicated – you need someone experienced to run the campaign. That’s why most businesses that invest in Weibo marketing do so with the help of an experienced Weibo marketing agency, like First Page.

An experienced agency will be able to help you hit the ground running from day one. They will have the right team in place, the right tools to optimize your campaign, and the drive to achieve jaw-dropping results. Working with an agency like First Page can have a sophisticated marketing funnel that converts Weibo users into lifelong customers.

This depends on a few different things. If you want to be a verified business on the platform, you will need to send in legal paperwork proving that you are a legitimate business. This is a bit of a process, but having the blue ‘V’ on your profile name goes a long way in building trust and recognition, so we usually recommend doing it.

From there, you need to decide if you are handling the campaign in-house or if you are hiring a Weibo marketing agency. Typically running things in-house will be a bit slow, and in contrast, hiring an agency means you will be able to get things running significantly quicker. Agencies have the tools, systems, procedures, and team already in place – all you have to do is sit back and let them do the work! You can expect your campaign to go live with an agency after only a couple of weeks.

Measuring the success of your Weibo campaign requires marketing experience – you need to be able to draw conclusions from large sets of data and decipher whether or not your campaign is performing in line with your goals and your KPIs. Start by establishing your KPIs. What are you hoping will happen? Are you looking for growth? Engagement? Sales? All of the above? And what sort of return on investment (ROI) are you expecting?

Once you have your goals and KPIs solidified and the campaign is in motion, it’s time to analyze the actual data. Don’t simply look at the number of followers you are getting every day – instead, you need to tie your growth on Weibo with the bottom line of your business. By doing this, you will be able to integrate and optimize a holistic marketing funnel. Doing all of this can be a little overwhelming, which is why most businesses prefer to work with a Weibo Marketing agency like First Page Hong Kong.

If you are looking into Weibo marketing services, it’s important to remember a couple of things. First of all – don’t work with an agency that isn’t experienced. The best way to tell this is by looking at the agency’s website. Do they have content about Weibo marketing? Do they seem to be an authority on the topic? Do they have case studies showcasing the results that they have gotten?

If you have found an agency that seems to know what they are doing, then it’s time to check their reviews. Take a look at Google reviews to see their overall rating – the higher the rating, the more likely they consistently get results. From there, reach out to the agency via phone. Be sure to ask them what sort of results they have gotten from Weibo marketing in the past. Ask if they offer any Weibo influencer marketing services.

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