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What are SEO services?

What are SEO services?

What are SEO services?

SEO services are provided by SEO agencies based on their understanding of search engine mechanics and the study and analysis of search user behavior. Typically, these services encompass activities such as content creation, backlink building, website technical optimization, and reputation management.


Why are SEO services important to your business?

The aim of SEO is to boost your website’s position on the search engine results pages (SERP), thereby attracting more visitors and potential business opportunities to your site. In essence, the higher your site ranks, the broader your audience reach, and the greater your sales potential!

The advantages of SEO over other digital marketing strategies

The advantages of SEO over other digital marketing strategies

The advantages of SEO over other digital marketing strategies

1. Brand Building

Our client data shows that even if you’re the top Google Ad, your click-through rate (CTR) might not exceed 7%. However, if you rank first on Google’s organic search results, your CTR can soar to 39%! Higher visibility in organic search results can lead to greater brand recognition as more users notice and remember your website.

2. Complementary to Your Advertising Efforts

SEO provides valuable data on user search behavior and preferences, which can be leveraged for targeted advertising and retargeting campaigns.

3. Reduction in Advertising Costs

Firstly, SEO can drive organic traffic to your website, which can reduce your reliance on paid traffic. As a result, you can allocate fewer resources to advertising. Secondly, a key aspect of SEO services involves optimizing your website’s content, which can improve your ads’ Quality Score (a critical metric used by Google to determine ad costs).

4 Main Categories of SEO Services

4 Main Categories of SEO Services

4 Main Categories of SEO Services

1. Local SEO

Google, recognized as the leading search engine both in Hong Kong and globally, processes approximately 8.5 billion search queries daily, which equates to about 99,000 searches every second. This means that if you can effectively optimize for Google’s search engine, your website stands to attract a significant amount of traffic.

2. Global SEO

International SEO is the process of optimizing your website to attract users from specific countries or language groups, enabling businesses to expand their market influence amidst globalization.Mastery of international SEO is crucial for businesses looking to enhance their international visibility and performance, which is essential for success in the global market.

3. Content Writing Services

Content marketing engages consumers by creating compelling and valuable content, distinct from traditional advertising’s direct selling approach. It aims to inspire consumers to engage with the brand spontaneously, fostering interaction. This strategy focuses on captivating stories and information that naturally draw consumers’ attention, enhancing their awareness of and interest in the brand.


4. Reputation Management

In an age where information is abundant, maintaining a brand’s image and online reputation is critical. Online reputation management is key, as it involves promoting positive feedback and reducing negative impacts by continuously monitoring and adjusting the brand’s online presence, ensuring the brand maintains a positive image in search results.

Why Use An SEO Agency?

Why Use An SEO Agency?

Why Use An SEO Agency?

Acquiring services from an SEO agency provides numerous advantages:

  • Access to expert assistance in ALL areas of SEO
  • Efficient use of time by delegating SEO tasks
  • Enhanced tracking of return on investment (ROI)
  • Saving marketing budget (In-house SEO teams usually cost 3 times more than SEO agencies)

Our SEO Team Structure

During your campaign, a number of our in-house teams will be involved:

  • SEO Tech Team – We do keyword research, strategy, onsites and tracking!
  • Content Team – We help you write content for your pages and blogs!
  • Web Developers – We help you with all sorts of web implementation!
  • Design Team – We help you create videos during your campaign!
  • Account Managers – We monitor and report your performance!
  • Backlink Outreach Team – We help you acquire high quality backlinks!
  • CRO Team – We help you convert the traffic from our SEO campaign!

Our Recent Work JustLogin

A case study by First Page - SEO

With the launch of their new website, they engaged First Page to take over from their existing SEO agency. We completely transformed their SEO strategy and blew their competition out of the water, here are the results:

return on marketing spend within 6 months!

Our roadmap of results is easier to follow than
Leo Dicaprio’s love life.

First Page


Comprehensive digital audit

We’re a practical, data-driven SEO agency that delves into the crux to understand how your digital marketing channels are faring. With the aid of our proprietary tech, we examine what’s working and identify buried opportunity troves that could be exploited.

First Page


No fluff, bulletproof growth strategy

We’ll develop and implement an SEO strategy tailored strictly for your brand. A meticulous battle plan, this digital strategy is scalable and refined to hit your most ambitious targets.

First Page


Judge us by our results

We’re an SEO agency obsessed with results; high-performance results. This is why the only language we understand is exceptional ROI. We’ll measure and monitor your growth keenly to ensure all KPI’s are surpassed.

What Makes a Good SEO Service?

What Makes a Good SEO Service?

What Makes a Good SEO Service?

SEO services work by enhancing your existing website’s content and layout in accordance with Google’s ever-changing ranking algorithm. We believe effective SEO extends beyond just keyword research and technical audits. Our team is convinced that a well-executed SEO strategy, which combines marketing, search intent and competitor research, can efficiently drive your rankings, then the traffic, and finally your conversions.

Search engines favor websites that deliver excellent user experiences, such as intuitive site navigation and high-quality content. Reviewing your site’s user experience and pinpointing potential enhancements can also boost your SEO. This comprehensive approach considers every aspect of your business and adjusts it accordingly.

At First Page, we employ white hat SEO methods throughout our campaign, whether for websites or e-commerce platforms. Whether you have a new / existing website, we can craft an SEO strategy that fulfills your objectives.

First Page
Generated over $3.8+ billion
in sales for our clients
First Page
500+ Google reviews globally
with a 4.9/5 rating
First Page
Won 14 digital awards
and counting

This is our Conor McGregor section.
The one where we tell you how good we are.

“ They continually exceeded expectations! First Page is responsive, and they are always available to answer questions. Professionalism is a hallmark of their work. ”

Zoe - Product Manager

“ Thanks to Yan and Nix for their dedicated service, the monthly reports are very detailed, and the advertising solutions provided have significantly increased website traffic, which is trustworthy! ”


“ Right from the moment we signed them on, they've been simply fantastic. A brilliant team led by really warm and friendly people. They are always ready to help, however basic the questions be. ”

SahilAssistant Digital Marketing Manager

Why we’re marriage material.

First Page

Transparent, in-depth online reporting with actionable insights and recommendations.

First Page

Nothing is outsourced overseas.

First Page

All members of our execution & account servicing teams are Google Black Belt Certified.

First Page

Unbeatable quarterly performance milestones.

First Page

We are a Google “Premier Partner”, which means as of June 2021 - only 3% of all global agencies will maintain this title - we are one of them.

First Page

Your campaign builds, research and data are yours to keep.

Why is SEO Reporting Important?

Why is SEO Reporting Important?

Why is SEO Reporting Important?

SEO reporting is crucial for several reasons:

1. Tracking Progress: SEO reporting helps track the effectiveness of your SEO strategies over time.

2. Understanding User Behavior: Reports can provide insights into user behavior.

3. Measuring ROI: Metrics like traffic and conversions can help measure the ROI for your SEO efforts.

4. Identifying Opportunities: Identify low-hanging fruit keyword or content opportunities.

Our SEO Services Reporting

Meet – SENTR™. Our custom-built, in-house, proprietary system.

SENTR™ helps us predict Google algorithm updates, so you will always be one step ahead of your competitors. It’s one of the many reasons why we provide the best SEO services in Hong Kong and APAC.

SENTR™ also helps consolidate information and maintain oversight on tasks of your campaign so you never miss a beat.

Our SEO Process

Our SEO team at First Page has the expertise to give your business the boost it needs to thrive. Let our digital marketing agency help you achieve the success and revenue your business deserves!

Digital Account Manager

When you work with First Page, you’ll be paired with a highly qualified Account Manager who is certified in digital marketing. With their help, you'll get a customized marketing strategy to help you reach your goals. Your dedicated account manager and First Page will support you every step of the way, helping you stand out from the competition and achieve success in Hong Kong and beyond.

Keyword & Market Research

Are you stuck trying to come up with original content ideas? First Page has you covered! Our SEO team has market research and competitor analysis expertise and is always on the lookout for new opportunities in the Hong Kong and global marketplace. After thorough research, we’ll provide the best keywords to target to help your content shine on Google and attract the right audience

Website Optimisation

We offer in-depth and extensive SEO insights to help optimize your website for maximum success. Through our insights, your brand will rank higher in search engines, attract more website traffic and, importantly, drive more leads and revenue. With our help, you only need to sit back and watch your business grow!

Strategy Implementation

The team at First Page will take all the valuable data we've collected about your business, target market - whether in Hong Kong or beyond - and SEO and craft a comprehensive marketing strategy guaranteed to drive success. During this crucial implementation phase, you can trust our agency to put all of our expertise to work for you. With First Page, you get to have your cake and eat it, too!

Campaign Tracking

At First Page, we believe in total transparency and keeping our clients informed about the progress of their marketing strategy. That’s why you can set up regular meetings with your dedicated Account Manager to discuss effective campaign strategies, industry updates, and new trends. As our valued client, we want to ensure you’re fully involved in the process and always aware of what’s going on.

Building Brand Authority

With our expertise, we can help turn unknown brands into household names in Hong Kong. Through the process of working with us, you should expect to see growth in all your key metrics – month over month and year over year. Don’t wait any longer to invest in a top-notch SEO strategy with us and watch your business soar!

Understanding SEO Pricing Models

Understanding SEO Pricing Models

Understanding SEO Pricing Models


LinkBuilding – Project-based or monthly retainer
SEO Audits – Quarterly Costs
Content Creation: Per piece


LinkBuilding – Project-based or monthly retainer, or PR writing & publishing costs
SEO Audits – Quarterly costs, custom one-off reports
Content Creation: Per piece

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.


SEO Agency Hong Kong

An overview of SEO.

SEO stands for Search Engine Optimisation, which means optimizing your content and website to rank higher in Google’s organic results. Every single day there are 3.5 billion searches on Google, and an estimated 75% of all clicks go to the results in the top 3 spots. This is why SEO is essential for growing your business – it can bring you evergreen leads and sales on autopilot for years to come. It’s truly the gift that keeps on giving!

There are many different disciplines in SEO. This includes, but is not limited to, onsite SEO, off-site SEO, technical SEO, creating quality content, link building, keyword research, optimizing for local listings, and much more. SEO is both a science and an art – highly technical and with plenty of room for creativity. By combining all of the aspects of SEO together, you can rank higher on Google and drive more traffic to your site than you know what to do with (a pretty nice problem to have!).

There is no business in the world that would not benefit from more organic traffic. SEO gives your business a reliable stream of highly qualified traffic on autopilot. You are not pushing your ads to prospective customers hoping they will see them – instead, these customers are typing their queries into search engines and coming directly to you! This is why SEO is the most powerful form of marketing in the world.

It doesn’t matter if you are a new business just starting, or you run an enterprise company that is looking to dominate globally – SEO is the king. With your SEO campaign, by creating high-quality content that answers queries, you will get traffic and build relationship that no other digital marketing platform can give you. Plumbers, tradesmen and women, lawyers, bars and restaurants, eCommerce businesses, service providers, real estate agents, local businesses – all can benefit from the evergreen traffic that SEO provides.

Imagine waking up every morning and checking your website data to see a consistent and steady stream of traffic. Not only that, but the traffic that you are getting is the cream of the crop – highly qualified leads who are begging for solutions to their problems (aka your company’s products and services). This is what organic traffic gives you. But getting atop the search engines (like Google) is not as easy as it used to be. Everyone knows just how valuable this traffic is, so competition is fierce.

So to actually rank on Google these days, you need to ensure your SEO strategy is nothing short of pristine. Your website needs to have trust in the eyes of the search engine, and your content needs to be of the highest quality so you gain credibility. This is referred to as E-A-T (Expertise, Authoritativeness and Trustworthiness). E-A-T is the evolution of SEO and helps improve the overall user experience, increases local engagement and sales, increases visibility, and helps you keep ahead of your competition.

Link building is one of the most well-known aspects of SEO and is easily one of the most important. In essence, link building is the process of getting other websites to link to your website. Links are important because it signals to Google that you are a trustworthy website – the more links you have, the more trustworthy Google thinks you are. Think of it like a voting system – the more votes you get, the better!

Sounds simple, right? Well, the idea certainly is, but the difficult part is implementing it and actually getting other websites to link to your website. The most common way to get do-follow hyperlinks from other websites is from guest posting, which requires outreach, and sometimes payment to the linking website. It’s also crucial to make sure the links you get are do-follow links with the correct anchor text and, ideally, give you a decent amount of referral traffic. It might sound a bit complicated, but the results are 100% worth it.

Absolutely! Many small businesses and solopreneurs do their own SEO. Also, many larger enterprises have their own SEO divisions in-house. To handle SEO yourself, you need to make sure you have an understanding of the basics of SEO, and then build from there. Start with keyword research – the foundation of any SEO strategy. After that, you will want to implement title tags into your pages, and make sure that your URLs are SEO friendly.

Remember that in this day and age, content is king, so consider publishing high-quality blog posts for your website. Consistent blogging is a great way to engage with your audience, and it also sends signals to Google that you are an authority in your topic (which helps you rank better!). Be sure to monitor your results to see which posts are ranking the best, and which ones aren’t. A great way to take your blogs to the next level is to do a thorough competitor analysis so you can identify content gaps and get more ideas for great content to publish.

The cost of SEO will vary based on many factors, the most important of which is the overall scope of work. With some SEO agencies, they can help you write a couple of blog posts, then the cost will be cheaper. If you need an Hong Kong SEO company to run and grow your enterprise eCommerce business, then the cost is going to be significantly higher. Pricing models also vary from agency to agency, but be careful what you pay for – cheap SEO services always do much more damage than they do good.

Most SEO agencies will charge you based on the number of keywords you are trying to rank for (known as ‘cost per keyword’). The more keywords you want to rank for, the higher the monthly retainer. It should also be noted that SEO isn’t necessarily cheap. It is a highly technical craft that requires multiple experts, including tech specialists, copywriters, outreach experts, web designers, digital strategists, and more. But, it also should be noted that the cost of outsourcing to an SEO agency is always going to be more cost-effective than handling SEO in-house.

Why SEO is essential for business growth.

It absolutely can! In fact, one could argue the entire point of SEO is to increase your traffic, which will immediately impact your bottom line (aka – leads and sales). SEO gives you the ability to market to your target audience directly and identify their user intent – both of which is done through keyword research. It’s also super important to focus on both long-tail keywords (which are typically higher converting) and short-tail keywords (which typically bring in more traffic).

But generating leads and sales through SEO is more than just strategizing – some things need to be executed on a page-by-page basis. Specifically, you need to ensure that your website is optimized for conversions. To accomplish this, you need to create compelling calls to action – this includes alluring copy, clickable buttons, and an overall user experience that inspires the action you wish to happen.

We get asked this all the time – and truth be told, it’s quite challenging to answer! The short answer is ‘it depends’, but you can typically start seeing results in 4-6 months. The long answer is much, well, longer. The reason it’s hard to say is because there are so many factors to take into account. The time it takes to rank your website will depend on the competition of your industry, the seasonality of your campaign, the current rankings in the SERPs, and so much more.

Other factors are your current domain rating, your overall domain authority, the number of referring domains pointing to your website, as well the amount of fresh content you have recently been publishing. The final factor to take into consideration is your budget. Simply put, the higher your budget, the faster you will see results, and the more powerful your SEO campaign will be. If you can increase your budget, then you will be able to focus on content creation, strategizing, keyword research, tech improvements, and building backlinks simultaneously.

SEO and eCommerce websites go together like tacos and tequila. In fact, the strongest eCommerce businesses are the ones with an SEO strategy. Without an SEO strategy in place, your eCommerce business will rely on paid ads (whether Facebook or Google), which means you will have to pay for your traffic. While PPC can be a fantastic way for your eCommerce website to generate sales, it’s best to have a two-fold digital strategy.

Your eCommerce website should target your primary keywords (aka – the products that you are selling). These keywords are likely to be quite competitive, so it’s crucial that your on-page SEO is well-calibrated. It’s also essential to make sure that your product pages are interlinked with all of the other pages on your website so you can drive traffic to the pages that convert. To take your eCommerce SEO to the next level, consider blogging about topics related to your products. This will increase your traffic, while getting users to enter your funnel, where you can then direct them to your products pages.

SEO and PPC are the most common digital marketing strategies, but they have some very important distinctions you need to be aware of. PPC stands for Pay Per Click, and is typically done via Google Ads or Facebook Ads. This means that you will set up a targeted ads campaign, and you will only pay when someone clicks on your ads. PPC ads are fantastic because they are highly targeted and, as opposed to SEO, you can start bringing in traffic/leads/sales immediately.

On the other hand, SEO stands for Search Engine Optimization, which is the process of ranking higher in Google’s organic search results. This type of traffic is incredibly powerful, because instead of advertising to your customers, your customers are coming directly to you. In our opinion, SEO has the most significant ROI (return on investment) of any digital marketing strategy because once you start ranking for your target keywords, you will get a constant flow of evergreen, highly qualified traffic to your website.

The initial goal of SEO is quite simple – to get more traffic to your website. To see the amount of traffic you are getting, you can check Google Analytics. Simply compare the traffic you are getting now vs the traffic you were getting before you started investing in SEO. You can also use Google Search Console (another free tool) to check how much organic traffic your site is getting, and what search queries are bringing you the most visitors.

Once you see that you are receiving more traffic, you can get much more granular with the data to assess the performance of your SEO campaign. You will want to look into your conversion rate and bounce rate, and you will also want to analyze how many leads and sales are coming from your optimized pages. It’s important to remember that SEO takes time – even the best SEO agency will need at least 4-6 months to start generating traffic. But once it starts coming in, it’s worth every penny you invested.

Here at First Page we have spent the last 10 years experimenting with, refining, and perfecting our SEO process. We start with a thorough audit of your website to identify the most pressing issues on your site and find where the quickest wins can be had. From there, we put you through a very seamless onboarding process where we talk about setting goals – not OUR goals, but the goals of YOUR business so we can make sure that our strategies are aligned with your company’s vision.

Next up, we begin execution. What we execute will depend on your budget and the scope of work. Execution can be anything from technical SEO, content writing, link building, and more. Once our execution teams have finished, then it’s time for the most important part – to monitor the results and continue to optimize. We take an extremely granular approach to monitoring results as we know that some of the biggest wins can come after the campaign is live. This is one of the many things that separates a great SEO agency from an average SEO agency.

If you are interested in working with an SEO agency then there are some very important questions you need to ask before you sign any contract. Be sure to inquire about their past performances. Do they have case studies? Do they have experience running SEO campaigns in your industry? What sort of results have they generated from similar campaigns? It’s also important to ask them how they adapt to algorithm changes.

From there, be sure to ask them what tools their agency uses. The best agencies will have an arsenal of tools to help deliver optimal results, this includes subscriptions to AHREFs SEMRUSH, Keyword, and more. Also, be sure to ask them if they follow Google Webmaster guidelines. And finally, you MUST ask them if they make any guarantees? A truly great SEO agency will have the confidence to give you a traffic or keyword guarantee. If the agency is not willing to give you a guarantee, it’s not a great sign.

While it might be tempting to do SEO in-house, the truth is that it’s extremely difficult, increasingly expensive, and very time-consuming. To be able to run your SEO in-house you will need an entire team of experts. This includes, but is not limited to, tech developers, professional copywriters, outreach specialists, digital strategists, and more. These jobs pay high salaries, and finding the right people for your business will take time, and even then, there’s no guarantee that they will stick around.

In contrast, hiring an agency to handle your SEO can be shockingly cost-effective and save you a lot of time. SEO agencies already have all of the talent on hand; for example, at First Page Hong Kong, we have over 60 experienced digital marketing specialists in our office. So instead of you having to hire all of the positions needed (which can take months or years), we have the team already in place and can start working for you immediately. Professional SEO Agencies also typically have better quality control and a proven track record of getting things done.

Choosing the right SEO company comes down to one thing – doing a bit of homework. Start in the simplest (but most important) place – Google Reviews. It doesn’t matter how good an agency says that they are – their reviews will be a TRUE reflection of the company. Google Reviews will show you how well the agency treats their clients and how good of results they actually consistently achieve. If the agency has a stellar rating (4.8 stars or higher), you know you are working with SEO professionals who know how to care for their clients.

Aside from reviews, it’s important to remember this – when it comes to SEO, you truly get what you pay for. Sure, we understand that it’s tempting to cut costs and go with a cheaper SEO agency. Why not? They all seem to be offering the same thing, right? Well, the reality is the difference between the two is night and day. Cheap SEO agencies never deliver results. In fact, 90% of the time, cheap SEO agencies will do things that create long-term damage to your website, your SEO, and to your brand as a whole. We’ve seen it too many times – businesses who were destroyed by a cheap SEO agency whose sole goal is to churn and burn their clients. Remember that SEO is an investment and one of the most important ones that you can make – don’t cut any corners if you can avoid it.

A truly great SEO agency will start your campaign with a detailed strategy. To create this strategy, they will investigate the organic rankings, analyze your competition, identify opportunities, and most importantly, get to know your business to make sure the SEO strategy is aligned with the goals of your company. From there, you will be onboarded with your account manager – typically your sole point of contact for your campaign. Your account manager will also be the middleman between yourself and the execution teams.

From there, the execution teams will get to work. Tech specialists will check the coding of the site to make sure everything is fully functional. Outreach specialists will start building backlinks to your site to increase its authority. Keyword research will be conducted to look for any other low-hanging fruit. And the copywriting team will build out pages that will rank high on Google, as well as convert users into paying customers.

Content is truly the king when it comes to SEO. With content’s ability to attract organic traffic, it has become an invaluable asset for anyone optimizing their sites for better rankings.

You can’t go wrong with content – not only does it have the potential to improve your SEO results, but content that is well-written, interesting and informative also helps to engage your audience and build a strong connection between them and your site. Crafting content with SEO in mind can really pay off in the long run!

Search engine optimization (SEO) can be a complex process, but there’s at least one simple way to up your rankings — managing your reputation online. By creating content that describes you in the most positive light, you can ensure search engines pick up positive content and rank it higher on their results pages.

Be sure to pay attention not only to content related to the services you offer but also content that highlights who you are and how you conduct yourself in business. After all, SEO is subjective, and it’s all part of what makes the web such an interesting place.


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