eCommerce is more competitive than ever - SEO is your ticket to higher revenue

eCommerce is more competitive than ever - SEO is your ticket to higher revenue

eCommerce is more competitive than ever - SEO is your ticket to higher revenue

BigCommerce is one of the most popular platforms for eCommerce businesses like yours. It has a simple user interface, tons of powerful features, it can grow with your business, and it comes SEO-friendly right out of the box.

But while BigCommerce is SEO-friendly, it doesn’t mean there’s no additional work to be done. Sure, BigCommerce sets you up for SEO success, but you still need an SEO professional to strategize and execute everything.

Why is SEO so important for your BigCommerce store?

Well, imagine this…. Imagine turning on your computer, opening your BigCommerce store, and seeing an evergreen flow of traffic, leads, and (most importantly) sales.

Now imagine this happening every single day – on autopilot!

This is exactly what SEO will give your BigCommerce store if executed correctly. A consistent flow of steady, high-quality traffic that converts on autopilot, day after day.

SEO is the most powerful form of Digital Marketing. It’s what separates profitable eCommerce companies from those in the red every month.

Your store is ready. Your products are ready. It’s time to blow your sales through the roof with next-level BigCommerce SEO.

We work with over 500+ eCommerce companies just like yours

We work with over 500+ eCommerce companies just like yours

We work with over 500+ eCommerce companies just like yours

Investing in SEO can be intimidating. How do you know which agency to pick?

It’s simple – go with the best!

Here at First Page Hong Kong, we have ten years of experience growing eCommerce businesses like yours with next-level SEO. Our team of SEO specialists will learn your business and products, create a bespoke strategy, and execute it in a way that delivers the fastest results – guaranteed.

It’s what we’ve done for over 500+ eCommerce businesses just like yours. And it’s how we’ve gotten a perfect 5/5 star rating on Google (with over 150+ reviews!).

Why go with an agency with less experience? We know BigCommerce like the back of our hands, and we are ready to start growing your business right away.

It doesn’t matter if you are a global enterprise or a new eCommerce startup – we have the tools and talent to take your site to the top of Google.

Click the button below to speak with a Digital Strategist today.

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An overview of BigCommerce SEO

If you run an eCommerce business or are thinking about starting one, then there’s a good chance that you’ve come across the term ‘SEO’. SEO stands for Search Engine Optimization – it’s the process of optimizing your website to get higher rankings in search engines, which will bring your website more traffic and sales. SEO can be applied for any search engine, but it’s most commonly associated with Google – the world’s most-used search engine.

There are multiple aspects to SEO, typically split into two categories – on-page SEO and off-page SEO. On-page SEO refers to everything that is optimized on your actual website. This includes things like your loading speeds, user experience, coding, schema markup, and more. It also refers to the content on your site and ensuring that you are targeting the correct keywords. Off-page SEO is the process of building backlinks from other websites to your website to gain authority in the eyes of Google.

BigCommerce SEO is exactly as it sounds – SEO specifically designed for a BigCommerce store. In many ways, BigCommerce SEO functions exactly the same as traditional SEO. You still need to focus on your on-page SEO, which includes speeding up your site, ensuring your keyword density is properly optimized, that your user experience is fluid, and more. You will also need to focus on off-page SEO (aka building backlinks).

One thing to note is that while BigCommerce SEO is very similar to regular SEO, there are also a few key differences – mainly the strategy for your eCommerce funnel. A truly great agency will create a bespoke growth plan for your eCommerce company that focuses on getting more traffic through and increasing conversions on your site once the traffic gets there.

Absolutely! There are an endless amount of options for eCommerce businesses in this day and age. Some of the most popular platforms are Shopify, Wix, Sellfy, WooCommerce, Squarespace, and Magento. BigCommerce has made a name for itself due to its ease of use, SEO-friendliness, robust features, and endless scalability. We think that out of all the SEO eCommerce platforms out there, BigCommerce is one of the best options.

BigCommerce is loaded with various features that make selling products a breeze. You can sell physical products, products with multiple variants, digital products, subscriptions, event tickets, and more. BigCommerce also allows you to sell unlimited amounts of products all over the world. So no matter where your customers are or what you are selling, BigCommerce is a fantastic option for you and your eCommerce business.

When it comes to SEO, BigCommerce is a great platform. It gives you all the tools you need to make sure your website’s SEO is on-point so that you can hopefully see an influx of organic traffic from search engines like Google, Bing, Yahoo, and more. BigCommerce allows you to easily customize your page titles and meta descriptions – two simple but important aspects for SEO. It also allows you to optimize your URLs, images, headings, and more.

But while BigCommerce is great for search engines, you still need a solid understanding of SEO to implement current best practices. This is why many eCommerce companies prefer to hire a professional or an agency to help with the BigCommerce SEO efforts. Once you get your BigCommerce website completely optimized for search engines, you will see a huge influx of traffic as well as a consistent increase in sales and revenue.

There are many ways to get more traffic to your BigCommerce store. Our number one recommendation? SEO. SEO is the holy grail of traffic – it’s cost-effective, evergreen, and brings in the highest quality of traffic possible. Content marketing is another effective strategy for getting more traffic – publishing high-quality content can help bring in traffic AND convert users into paying customers.

Another great way to get traffic is PPC. PPC stands for Pay Per Click and is the process of running ads on popular platforms around the web (most commonly Google, Facebook, Instagram, and Snapchat). PPC allows you to get your ads in front of prospective customers immediately – but it does cost a constant influx of money to sustain. Finally, organic social media is a great way to drive traffic to your eCommerce site. Organic social traffic is a bit of an uphill battle, but once you’ve established a decent following, it can be quite an effective way to drive traffic and sales.

While getting traffic to your store needs to be priority number one, traffic means nothing if it’s not resulting in sales! Unfortunately, this is something that many eCommerce businesses owners overlook. The first way to get more sales to your BigCommerce store is to make sure that your traffic is highly qualified. This means if you are running an SEO or PPC campaign, you need to be targeting the right types of people. Otherwise, you will be sending traffic to your site that is unlikely to convert, which is a waste of resources.

From there, it’s absolutely crucial to optimize your BigCommerce shop for conversions. To do this, you need to focus on your site’s user experience. Do you have calls to action prompting users to make a purchase? Do you have compelling copy that allures buyers? Do you offer exclusive discount codes? Is there enough content on your site to educate and inspire buyers, so they are less likely to bounce?

SEO is important for your BigCommerce store because it brings in traffic, it’s extremely cost effective, and once your rankings are solidified, the traffic will come in day after day (without too much additional investment). SEO traffic is considered to be the most valuable type of traffic because instead of posting an ad and hoping that people will click on it, users are coming directly to your site. This type of traffic tends to convert quite highly.

SEO is also important because of how cost-effective it is. Sure, it does take a while for SEO to start generating results and traffic, but once your rankings are solidified, the traffic comes in on autopilot every single day/week/month. In contrast, PPC campaigns require consistent investment to continue getting traffic and sales. This is one of the biggest reasons why SEO is so important for your BigCommerce store.

Getting started with SEO doesn’t have to be difficult. First thing – what is your budget? If you have a larger budget, you can look into making hires in-house or consider outsourcing your SEO to a qualified SEO agency. While having total control of your operation might sound appealing, hiring in-house can be costly and time-consuming. In contrast, working with an agency can cost you as little as HKD $5000 per month, giving you access to an entire SEO team.

If your budget is more limited, then don’t worry! You can still get started with SEO by teaching yourself some basics. Start by learning on-page SEO. On-page SEO is the process of optimizing your actual website. This means improving your copy, speeding up your site, optimizing your pages, creating more helpful content, and more. After that, you can start reaching out to other webmasters to see if you can start building your own backlinks. It’s time consuming, but the results can absolutely be worth it.

How BigCommerce SEO can help your business

It’s difficult to determine how long BigCommerce SEO will take because it depends on multiple factors. Frankly put, the more experienced people you work with and the larger your budget, the quicker you can expect results. For instance, you will get results much faster if you hire a professional agency and have a decent budget instead of trying to handle everything yourself. Your results will also vary based on the competitiveness of your niche as well as the authority of your website.

Having said that, a good rule of thumb to start seeing SEO results is around 4-6 months. If your niche is less competitive, then it might even be quicker. Typically we start seeing some results in the first 3 months (increase in impressions and some traffic gains), but it’s not until month 6 that things really start to pick up. Your experience will differ depending on who you choose to work with to strategize and execute your SEO campaign.

Again, the cost of BigCommerce SEO will vary depending on various factors and circumstances. If you are interested in working with an SEO agency, we recommend setting aside a minimum budget of HKD $5000 per month. Anything less, and you might not get the results that you want. The more you spend, the more likely you will get results (and quicker!).

If you are looking to hire your own in-house SEO team, then you can expect to spend significantly more. A proper SEO team will require a Digital Strategist, professional copywriters, outreach expert, and a tech specialist. These salaries can add up quickly, and finding the right fit for your team will take time. If you wish to learn SEO yourself, you can do so for free! Please read some of the free resources on our blog to get started.

Technically speaking, SEO doesn’t generate sales by itself. All that SEO does is improve your organic rankings in the search engines. But by improving your rankings, you should see an increase in traffic to your website. And with the increase in traffic, an increase in revenue and sales should also come. Everything is interlinked when it comes to SEO!

Having said that, it’s important that SEO by itself is not enough. You also have to focus on your eCommerce shop itself. We recommend using the many features that BigCommerce has available to your advantage. Make sure that your store is beautiful, easy to navigate, and that it loads quickly – this will keep your bounce rate lower than your competitors. It’s also crucial to have copy on your website that is alluring, educational, and inspires users to purchase.

SEO and PPC are two of the most common and recommended Digital Marketing strategies – but they are actually quite different! SEO (which stands for Search Engine Optimization) is the process of following best practices to increase the likelihood of your website ranking on Google and other search engines. SEO takes time to see results (usually 4-6 months), but once your rankings are solidified, you can expect a consistent flow of traffic to your website day after day.

PPC, on the other hand (which stands for Pay Per Click), is the process of displaying your ads on platforms across the web. These ads are typically seen on platforms like Google, Facebook, Instagram, and Pinterest, and as the name suggests, you pay for every click that gets sent your way. PPC campaigns are advantageous because they can start generating results right away! But on the downside, PPC campaigns require a consistent investment – once you stop paying for the ads, you will lose your traffic.

Any country! That’s the beauty of SEO. You can target any country/area/location in the world. If you are a Hong Kong business and you are looking to expand into exciting new markets, then SEO is one of the best ways to make that happen. But to do this, you need to make sure whoever is setting up your campaign is an expert in keyword research and SEO as a whole. Otherwise, you risk incorrectly setting up your SEO campaign and wasting your entire budget.

And here’s one of the best parts about SEO – once you start ranking in a country that you are targeting, you have a very good chance to simultaneously improve your rankings in other countries as well. This means if your Hong Kong eCommerce business is looking to expand into Australia, you might also see improved rankings in the UK, Canada, EU, and the US!

BigCommerce is one of the most popular platforms for selling physical products, but it’s certainly not the only platform. Many of our clients prefer to work with other software such as PinnacleCart, Magento, Shopify, and more. Truth be told, all of these platforms have their own unique set of pros and cons – the best platform depends on your business model, as well as the KPIs and goals of your eCommerce company.

If you decide to switch platforms, it’s important to do so cautiously. Pivoting from BigCommerce to another store can be messy, and you risk doing damage to your website, which will immediately impact your revenue and organic rankings. Most of the issues that we see revolve around coding of the new platform and how it affects the user experience (mainly website speed and website design). If you are thinking about moving your site from BigCommerce to a different platform, we recommend reaching out to an agency or professional to help you transition.

The goal of any SEO agency should be the same – to improve your organic rankings and therefore increase the amount of traffic going to your website. But while the goals of most SEO agencies should be the same, how they execute and hit those goals can vary drastically. A truly great SEO agency will not just execute an SEO campaign but do so within the goals of your business. Otherwise, the SEO campaign will not be aligned with your expectations.

SEO agencies usually have a large team of digital marketing experts and SEO specialists. This includes, but is not limited to, Digital Strategists, tech specialists, outreach professionals, experienced SEO copywriters, and more. Each of these specialists fills a specific role but works together to achieve the goals of the defined SEO strategy. In essence, when you hire an SEO agency, you outsource the stuff you aren’t good at and focus on the things you are good at.

Before you reach out to an SEO agency, the first thing to do is to check their Google reviews. This is the best way to gauge the quality of their service. If they have hundreds of positive reviews, then you can be confident that the agency takes care of their clients and is used to getting stellar results. Here at First Page Hong Kong, we have a perfect 5/5 Google Rating from over 150+ independent reviews.

Once you have a potential agency picked out, it’s time to have a phone call to see if they are a good potential fit. Be sure to ask them questions to see if they are in line with your expectations. How big is their SEO team? How many years of experience do they have? How much experience with eCommerce SEO do they have? Have they worked with BigCommerce before? Do they take the time to learn your products? By asking these questions, you’ll have a much clearer idea of whether or not they are the SEO agency for you.

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