Email subject line FAQs

Even if you’ve created a campaign that includes the best email content that’s ever existed, if your target audience doesn’t click through to it they’ll never see it.

As such, it makes sense that the element which has the opportunity to gauge their interest and make them click through – the email subject line) is without a doubt the most important of all.

First and foremost is the word count. If your word count is above 6, you’re risking that it gets cut off by the recipients’ email clients. Data also suggest that if the word count is below 4, this can also have a negative effect on open rates. Keep the word count between 4-6 words for optimal performance.

Next is the character count. Data shows that a character count between 21-40 sees better open rates, so make sure to stick to that.

Your word choice is also essential. Using spam words is a big no-no of course, but in addition to avoiding spam words you also want a succinct word mixture and balance creativity with the point you want to get across. This also includes the preheader text. Be sure to test subject lines before sending with the best of all email subject line testers found at the top of this page!

Finally, the subject line type you opt for will depend on your marketing strategy and the goals of your campaign. The Advanced Marketing Institute has a headline analyzer, a simple tool which can show you the emotional marketing value of your email subject line. Type directly into the field and hit the ‘Submit for analysis’ button.

When it comes to email marketing, it’s all about: Review. Send. Check. First, you want to be 100% certain that every single element – subject line, sender name, score, word mixture and balance, et cetera – is on point before distributing. Test, test, test… and test again. In fact, there are five tests everyone should do before executing an email campaign (call 888 635 4135 to find out what they are and how we can help).

But back to the topic at hand – due to the importance of subject lines, they should be your first step and a major focus.

The word mixture and balance you decide upon will make all the difference in terms of open rate. Address issues such as word count, language and more using the email subject line tester on this page! Our subject line tester has been developed for marketers, and this in combination with our other available marketing tools will ensure a much more successful campaign.

The last thing you want to do is trigger spam filters with the subject lines of your email campaign. Mailmeteor scores copy and offers a comprehensive spam report for your email subject line, using deep learning tech as an email subject line grader (though you can input other copy to score as well).

Using am email subject line tester and seeing the score means you’ll know precisely what you need to do to improve your chances of increased opens. Subject line testers enable you to test and address different copy options, and offer a score to show you how close you are to perfect.

Our email subject line tester built for marketers provides a score out of 100, allowing you to test before you send, check for issues and put your best foot forward when it’s time to execute.

Want to test, send, check your email campaign? Marketers and business owners, head to the top of this page!

Need a hand with one of our tools for marketers? We’re here to help – call us on 888 635 4135 now.