Scale your brand in the Mainland with our premium WeChat marketing services

Scale your brand in the Mainland with our premium WeChat marketing services

Scale your brand in the Mainland with our premium WeChat marketing services

WeChat started as a texting app, but over the years, it has developed into a comprehensive digital experience unlike anything else in the world.

This is because the app allows users to communicate, make mobile payments, shop online, and use nearly endless other “mini-programs” – all without ever having to leave the app.

Still not convinced?

  • WeChat has over 1.5 billion active monthly users
  • Over 50% of WeChat users are between the ages of 25-35
  • WeChat Mini-Programs have 300 million DAILY active users
  • Over 50 million businesses in China use WeChat pay*

WeChat is easily the most important app used in China, which means if you are looking to do business in the Mainland, WeChat HAS to be a part of your strategy.

Why You Should Use WeChat To Enter The China Market

Why You Should Use WeChat To Enter The China Market

Why You Should Use WeChat To Enter The China Market

✅ It’s the Best Point of Entry
Reaching the Chinese market doesn’t have to be complicated – and WeChat is one of the simplest and most effective platforms. Taking the first step with the right Digital Marketing agency can simplify the process while amplifying your outcomes.

✅ Improve Visibility
Meet your target audience where they are. WeChat users are the ideal consumer audience. They’re easier to convert into loyal and engaged customers if targeted correctly through advertising and content marketing.

✅ Access Your Prime Demographic
Whether you’re a traditional retailer, emerging E-commerce business, or service business, WeChat enables you to reach your target demographic.

✅ Reach 1 Billion Engaged Users
WeChat is the largest social media platform in China, having 1 billion monthly active users. Imagine having 1 billion potential new customers!

While WeChat is a fairly simple app to use, marketing on it requires a deep understanding of the platform.

You need to work with a Digital Marketing Agency with a track record of getting results.

Which is exactly what we do best.

From interactive displays to promoted videos, WeChat
ads put it all at your fingertips


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Comprehensive Approach

Because China is such a fiercely competitive and complex market, it requires a comprehensive approach. By developing a strategy that can analyze and predict customer behavior, we're able to achieve a greater impact on your business than any other WeChat marketing agency.

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Turnkey Solution

We understand that business success relies on the right product or service combined with the right timing. We don't waste your time and resources tinkering with unproductive and unnecessary aspects of WeChat marketing. Instead, we've created a WeChat marketing solution that you can implement immediately so you can start seeing fast results.

First Page

Intelligent Strategy

As a social media app, WeChat relies heavily on AI and machine learning to implement its advertising and e-commerce functions. Although we use an intelligent strategy, there’s nothing artificial about our approach. Instead, we make your WeChat marketing more authentic and more attainable to your core demographic, leading to quantifiable outcomes.

First Page

Powerful Impact

The only way to successfully enter the China market is to utilize WeChat marketing. By using our result-driven services, you’ll achieve powerful results that drive sales for your business and generate loyalty.

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Real-Time Results

Don't wait to see an increase in sales, revenue, and profit when marketing to your Chinese demographic. When you use our WeChat marketing services, you gain access to prime segments of the Chinese market, enabling you to obtain real-time results.

Our superior WeChat marketing services

Our superior WeChat marketing services

Our superior WeChat marketing services

Get your Hong Kong business in front of billions of China consumers with our intelligent WeChat marketing services.

  • Powerful Branding
    Make your business and product more distinctive on WeChat with our branding services. Through our WeChat branding services, we’re able to create engaging content for WeChat in the form of images, video, audio, and messages that clearly conveys your brand message to your target consumer

 

  • E-commerce Setup
    600-million Chinese consumers use WeChat pay. Therefore, selling products directly on WeChat is fundamental to achieving a favorable Click Through Rate and higher conversions. We’ll set up and help you manage your WeChat e-commerce store to ensure you’re getting the most from the app.

 

  • Moments Advertising
    Ensure your ads appear where users of the app are most engaged. Moments (in-feed) advertising is an excellent method to increase awareness about your products and brand among your key demographic.

 

  • KOL Activation
    Our brand activations ensure leading China KOLs promote your business and products to their legions of adoring and engaged followers. By creating content that highlights your product authentically, KOLs offer an experience that enables you to directly communicate with your consumers, ensuring they interact with your brand the way you desire.

 

  • Expert Analytics
    Data is essential for implementing and scaling a WeChat marketing campaign. By choosing First Page as your preferred WeChat marketing agency, you’ll gain monthly analytics highlighting the efficacy of your advertising and marketing campaigns.

Launch Your WeChat Campaign – Contact Us Today

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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A brief overview of WeChat

WeChat is one of the most popular social media platforms not just in China – but in the world! Boasting over 1.26 billion monthly active users, WeChat is also popular in India (500+ million active users) and the US (120+ million active users). It’s also estimated that around 23% of Hong Kongers actively use WeChat on a day-to-day basis.

While WeChat began as a direct messaging app, it has evolved into something much larger. The app is completely ingrained into Chinese everyday life – you can play games, publish content, send messages, and even pay for your daily purchases. Because of all of these utilities, WeChat is one of the most powerful platforms you can market on, especially if your business is looking to expand its customer base to the Mainland.

When it comes to marketing in this day and age, it all comes down to one thing – where are people spending their time? What platforms have their eyes and ears? What apps keep their attention? And when it comes to these questions, WeChat is absolutely supreme. In fact, every day, over 750 million people use WeChat, and of that, the average user spends over 80 minutes per day on the app.

These numbers are staggering and show exactly why WeChat is so important for your business. It gives you the opportunity to get your products and services in front of a Mainland Chinese audience and scale successful campaigns. WeChat also provides businesses like yours with tons of data, giving you powerful insights into your marketing campaigns.

While WeChat is the biggest social media platform in China – it’s not the only one! Weibo is a microblogging platform and is the 2nd largest social media app in the Mainland. It’s sort of like a mashup of Twitter and Facebook – users post text, photo, and video content about their lives or about trending topics across the world. In China, it’s considered the go-to app to find interesting, trending, or viral content. Compared to WeChat, Weibo is more of an open and public platform.

Weibo boasts over 500 million active users and over 400 million business pages – the large majority of which are located in the Mainland. Its large and dedicated user base makes it an attractive place for advertisers. But it should be noted if this is your first time marketing in China, we think WeChat is a better option. Once you have a WeChat following, you can then expand into Weibo.

While WeChat and Weibo have been established in China for a while, a new kid on the block is really stirring up the social media pot. Meet Douyin – China’s version of Tik Tok. Both Tik Tok and Douyin are operated by the same company (ByteDance) and function in very similar ways. Users publish vertical video content, most of which is accompanied by music and/or dancing of some kind. Douyin has taken China over by storm and currently boasts over 400 million daily active users – almost all of which are under the age of 40 years old.

Douyin is a great platform for marketing, but again, if this is your first foray into the Mainland, we still recommend starting with WeChat. Douyin requires video content, which can be a bit more challenging to shoot and edit. In contrast, WeChat posts are in written form, making them easier to produce, and gain traction in the Chinese market.

While it might be tempting to jump right into your WeChat campaign, we highly suggest mapping out a clear strategy first. Be sure to create a concise blueprint for success. Who is your target audience? What is your budget? Who will write the content? Who will execute the campaign? Who will analyze the data and optimize your campaign?

From there, you will want to identify what types of ads you are going to go for – Moment Ads, Banner Ads, or Key Opinion Leaders. Each type of ad has its unique pros and cons and will dictate how you will set up your campaign. Once you have your strategy and team in place, you need to set up an account with WeChat. Once that account is approved, you can kick off your campaign!

If your business wants to grow its presence, awareness, and sales in China, then investing in WeChat marketing isn’t an option – it’s a must! With over 750 million daily users, WeChat is China’s most important app, and it allows you to market your products to a whole new world of customers. The app has a robust option of ads, meaning you can reach and engage with your ideal customer base.

WeChat marketing works for all types of businesses. If you run a small business in Hong Kong, then WeChat marketing is the perfect way to start effectively pushing your products into the Mainland. If you work for a larger corporation, then WeChat gives you the ability to grow your brand awareness at an impressive scale. You just need to make sure that whoever is running your campaign and creating your content has ample experience with the Chinese language and the Mainland culture.

When it comes to marketing, there never is a one-size-fits-all, ‘best’ platform. Determining the best platform for your company comes down to your businesses’ unique needs and aspirations. China has many social media apps and platforms, all of which can help you reach your target audience in different ways. No platform is necessarily better than the other.

However, having said that, we do think that WeChat has some aspects that make it the overall smartest choice for many businesses. We typically find that WeChat is the best and most efficient way to help businesses begin their journey into expanding into China. This is because of the varying types of ads, the robust back-end data available, and the sheer amount of daily users that the app boasts. Weibo, Douyin, Douban, Toutiao, and others are all great marketing platforms, but we do find that WeChat is typically the best route.

Absolutely not! In fact, the majority of businesses that we have helped with WeChat marketing are based in Hong Kong, Australia, Singapore, and other APAC countries and cities. As a Hong Kong based agency, our goal is to help non-Chinese businesses penetrate the Mainland market. We have helped hundreds of Hong Kong based businesses develop their first WeChat campaign and see explosive growth because of it.

But while you do not need to be based in the Mainland, you need to be 100% sure that whoever is creating the content for your campaign understands Mainland culture. WeChat is extremely important in Chinese life, and given China’s closed-off nature, it means they have developed a very strong and unique culture. Your content needs to be in line with that culture, or else your campaign will never stand a chance.

How WeChat can help your business

WeChat marketing allows you to get your products and services from a Chinese audience. You will be able to reach billions of users, many of which are highly engaged with the platform on a day-to-day basis. WeChat also has impressive reach and data on its users – this means that you can easily reach your target audience based on demographics like age, sex, location, and much more.

WeChat marketing also allows you to integrate a variety of 3rd party apps – all of which are designed to help your campaign thrive and scale. The platform will also give you a tremendous amount of data about your campaign; therefore, you can continuously optimize the campaign until it delivers the ROI you want. Finally, WeChat also allows you to open an online store, making the purchase process a much more seamless experience.

The cost of any marketing campaign will vary depending on many different factors. To properly determine the cost of a campaign, here are some things you need to ask yourself. What are your goals? What are your KPIs? What is your budget? Can you run the campaign yourself? Can you optimize the campaign yourself? Are you open to hiring an expert agency? How much of an ROI are you expecting?

Having said that, we think that a MINIMUM budget for WeChat marketing should be HKD $5000 per month. A budget like this gives you the ability to run a proper campaign, and most importantly, you will have enough data to be able to optimize and scale your campaign confidently. It should be noted that 5K is our minimum recommendation. A higher budget means faster results and greater pools of data – both of which contribute to your campaign performing better.

If you already have a WeChat account and you are looking to boost your followers, here are a few tactics and strategies that can be effective. Start by sharing your articles on the Moments page, as well as on relevant groups and chats. Displaying QR codes can also be highly effective – be sure to include them in all of your marketing campaigns (especially your website). This allows users who are interested in your brand to easily follow you.

You also want to make sure that your content is as eye-catching as possible. Make your headlines so magnetic and enticing that users just have to click on them to learn more. You will also want to use high-quality images that are relevant to your content while also being interesting. Finally, be sure to encourage interaction. Have solid CTAs (calls to action) throughout your article that influences people to engage with, and share your content.

Unlike hiring an agency, many businesses prefer to handle their We-Chat marketing campaigns in-house. Whether this means that current employees will handle the campaign or new ones will be hired, taking care of WeChat marketing in-house helps businesses feel like they are better at controlling their campaigns.

If you are interested in handling your WeChat campaign in-house, we recommend making sure that whoever is handling the campaign is an expert in WeChat marketing, as well as Chinese culture. This means that they have to have ample experience using the app and even more experience creating marketing campaigns on the app. It is also 100% crucial that they have in-depth experience in Chinese culture – otherwise, the content will come across as foreign and forced. For these reasons, most businesses prefer to hire an expert agency to help them scale into the Mainland.

The truth of the matter is that if you are reading this, you probably aren’t living in China or operating a Chinese-based business. You might understand what WeChat is – you know that it is a social media platform like Facebook or Instagram, just the Chinese version. Well, while this is technically true, WeChat is truly a beast in itself. Strategizing, executing, and optimizing a great WeChat marketing campaign requires a deep understanding of the platform itself and Chinese culture as a whole.

For these reasons, most businesses looking to expand into China via WeChat do so with the help of an experienced agency. A WeChat campaign is highly complex – it requires deep targeting and a sophisticated funnel that will convert WeChat users into lifelong customers. An agency like First Page Hong Kong has the team, tools, and experience running WeChat marketing campaigns in China, which gives your campaign a greater chance of success.

The time that it takes to set up a WeChat campaign depends on a few different factors. No campaign setup takes the same amount of time. If you are handling your campaign in-house, then it will probably take longer. You will need to find talent, interview them, hire them, and train them – and even then, there is no guarantee that they will stick around.

In contrast, if you choose to hire an agency, you can expect your campaign to take off much faster. Here at First Page, we have an entire WeChat marketing team in place, including digital strategists, graphic designers, copywriters, tech specialists, and more. Our team is fully trained and has years of experience running successful WeChat campaigns. This means that we can onboard you and get your campaign up and running in a few weeks.

To measure the success of your WeChat campaign, you need to have an understanding of your goals, you need to establish clearly-defined KPIs, and you need to be able to decipher the data and metrics of the campaign. Start off by defining your goals and your KPIs. What are you hoping to accomplish from the campaign? What sort of ROI are you expecting? And what are the KPIs that you can set in place that can help measure everything? Some businesses choose to focus on growth. Some focus on engagement rates. Others focus exclusively on sales.

From there, you will need to analyze the data from your campaign. WeChat offers robust reporting so you can determine exactly how your campaign is performing. The only problem is that sometimes the data can be difficult to interpret – and even more difficult to manage and optimize. Many businesses prefer to work with an experienced WeChat agency for these reasons.

If you consider hiring an agency to help with your WeChat marketing efforts, it’s important to do your research first. First, you need to make sure that the agency actually offers WeChat marketing services – make sure that they have a dedicated landing page for it. From there, you’ll want to check the agency’s reviews. Head over to a third-party platform like Google. The higher the reviews and the more reviews the agency has, the better results they achieve.

Once you have found an agency you are interested in partnering with, you will want to give them a call. Be sure to ask them questions to ensure they are as experienced as they say they are. What sort of WeChat campaigns have they run? What sort of results have they achieved? Do they have writers who are fluent in Mandarin and have a deep understanding of Chinese culture? By asking these questions, you’ll have a much better idea if they are the agency for you.

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