How Finoverse sold 429% more tickets through paid media and at a lower cost
Our Paid Media experts constructed a sophisticated multi-channel, 9-market campaign that outperformed last year campaigns selling 4x more tickets.
+429%
Tickets Sold Through Paid Media
-85%
CPA
Meet Finoverse
Finoverse, formerly FINNOVASIA, is a the global network of FinTech and Web3 professionals and investors, that gathered for the building the next generation of finance industry.
Services Used:
Google (SEM & Performance Max), Meta, LinkedIn, Twitter, Baidu, WeChat
Industry:
Fintech
The challenges initially discovered.
Hosting a successful international FinTech event in the Hong Kong requires engaging messaging, meticulous audience targeting and effective reach. Last year’s campaign results left much room for improvement in terms of targeting and effective use of media budget.
The outcome after implementing First Page’s strategy.
We crafted an multi-channel paid media strategy, targeting nine markets across Google, LinkedIn & Meta. By effectively communicating the value of the event and creating urgency with pinpoint targeting, we maximized the impact of our media budget.
Our top-of-funnel campaigns generated a buzz globally, across 7 paid media channels, propelling awareness and inbound traffic. Maximizing on this, our retargeting and conversion ads built steadily approaching the event. In the end, paid media ticket sales increased 4-fold year over year, and all at a lower total media spend. Quite the success!
