We crafted an multi-channel paid media strategy, targeting nine markets across Google, LinkedIn & Meta. By effectively communicating the value of the event and creating urgency with pinpoint targeting, we maximized the impact of our media budget.
Our top-of-funnel campaigns generated a buzz globally, across 7 paid media channels, propelling awareness and inbound traffic. Maximizing on this, our retargeting and conversion ads built steadily approaching the event. In the end, paid media ticket sales increased 4-fold year over year, and all at a lower total media spend. Quite the success!