admissions by 179% in just 6 months
Meet Stamford American School of Hong Kong
We implemented a strategic restructuring of our marketing campaigns, adopting a phased approach to enhance manageability. In an effort to broaden our spectrum of conversion signals, we incorporated upper-funnel conversions into our strategy, acknowledging the importance of early customer engagement. Additionally, we introduced a hierarchy of conversion values as well as migrated our campaign focus towards value-based bidding. We also sustained an enhanced remarketing pool leveraging GDN, Meta & Discovery. The results were so great that we had to change campaign objectives because we filled up all their student slots!