How Stamford American School of Hong Kong grew its
admissions by 179% in just 6 months
admissions by 179% in just 6 months
Our team conjured up a fantastic integrated campaign reaching 642% increase of total leads, turning the result into a success story.
-51.8%
CPA
+642%
Total Leads
Meet Stamford American School of Hong Kong
Stamford American School in Hong Kong provides international education for students aged 5-18, integrating an inquiry-based approach with American academic standards. The curriculum includes a cutting-edge STEMinn program, athletics, arts, and language programs, with a bilingual option available for elementary students. Graduates are equipped for entry into top global universities with an American or optional IB Diploma.
Services Used:
SEO, SEM, Pmax, GDN, Meta, Discovery, Bing
The challenges initially discovered.
Stamford had the goal of boosting student admission, but it has been deterred by their complicated and over-segmentation of paid media campaigns and low organic visibility in a saturated industry for digital marketing.
The outcome after implementing First Page’s strategy.
We implemented a strategic restructuring of our marketing campaigns, adopting a phased approach to enhance manageability. In an effort to broaden our spectrum of conversion signals, we incorporated upper-funnel conversions into our strategy, acknowledging the importance of early customer engagement. Additionally, we introduced a hierarchy of conversion values as well as migrated our campaign focus towards value-based bidding. We also sustained an enhanced remarketing pool leveraging GDN, Meta & Discovery. The results were so great that we had to change campaign objectives because we filled up all their student slots!
Stamford American School of Hong Kong not only reached their admissions target, they filled ALL of their admission slots!
-51.8%
CPA
+642%
Total Leads
