You need to be seen to be competitive.

You need to be seen to be competitive.

You need to be seen to be competitive.

There are over 200 million daily users on Baidu, and every single one of them is a potential customer.

If you are interested in marketing your product or service in China, you will want to reach those customers. More importantly, your product or service will need to be one of the first things they see.

With more companies expanding into China than ever, you need to ensure you are at the forefront of their searches.

That’s where we come in.

Meet your market

Meet your market

Meet your market

Baidu is the number one search engine in China, and getting noticed on their site is one of the biggest challenges for any company trying to enter the Chinese market.

Our team will optimize your website to reach the best possible page ranking in Baidu. We will use our skills to ensure that you get the best results for your business.

Climb the page rankings, and see the results

Climb the page rankings, and see the results

Climb the page rankings, and see the results

With over 80% of the market share of China’s internet users, getting your company seen on Baidu is vital to your success.

We will work with Baidu’s unique keyword requirements to ensure that your page climbs the rankings, giving you maximum business visibility and driving genuine, natural, organic traffic to your site.

Whether you’re looking for more traffic, better rankings or greater revenue, we will work with you to ensure your website reaches the customers searching for your business.

Bring your business straight to your customers

Bring your business straight to your customers

Bring your business straight to your customers

With the world relying on internet commerce more than ever, there has never been a better time to bring your business online, and we are here to help. From start to finish, we are here to make sure your customers are coming to you, rather than your competition.

Having the best possible spot on Baidu is top of the list when it comes to keeping you competitive in your market.

Ensuring that your website has the best Search Engine Optimization possible is our business, and our business is here to help yours.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.

GET MY FREE REVENUE GROWTH SECTION

How important is Baidu SEO my business?

While Google is the world’s most dominant search engine, Baidu is far the most popular search engine in China. Baidu holds over 80% search engine market share in the mainland and boasts over 580 million monthly active users. On the other hand, Google only has a 2% market share in the mainland. Other search engines exist in China, more popular being Shenma, Haoso, and Sogou.

With a 74% market share, Baidu has solidified itself as the most used search engine in China. Because of this, it’s an essential marketing platform for any business that wants to expand into the mainland. Baidu is ingrained into Chinese life, and its algorithms have a superior understanding of culture and language in China.

Baidu and Google share many similarities and have some important differences that you should be aware of. The most important difference is that while Google is an international search engine, Baidu only focuses on mainland China. Baidu is also known for cooperating with the Chinese government, which means that they heavily censor content based on current government rules and regulations. Because of this, Baidu is also known to override their algorithm and manually change the rankings themselves, although it is not super common.

One of the largest differences between Baidu SEO and Google SEO is how you get backlinks. Back in the day, spammy backlinks could be an effective way to generate higher rankings on Google. With Google’s recent algorithm updates, those days are over. But with Baidu, the algorithm isn’t quite as sophisticated, meaning many web admins still engage in the practice of building spammy links. We don’t recommend doing this, though, as white hat practices are always the most assured route to long-term, sustainable traffic, even in China.

Since Google is an international platform, you will find that the organic search results will vary drastically in terms of where they came from. Websites rank on Google from all over the world. In contrast, Baidu is exclusively a Chinese search engine. All results are in simplified Chinese, and websites hosted in mainland China are given ranking preference over websites hosted in other parts of the world.

Because of all this, it’s essential to understand that the kind of content that works on Baidu is Chinese content. This means content written by, and for, a mainland Chinese audience. Baidu’s dominance in China is accredited to many things, but possibly above all is the fact that its algorithm has the deepest understanding of the Chinese language and culture. So for your content to be successful in China, it must be done in a high-quality way and authentic to the local culture. That’s how you will get higher rankings on Baidu.

Yes, in fact, Baidu has many analytics tools at your disposal. Each tool has its unique strengths and features, meaning you can gain a holistic overview of your website’s SEO. The first tool, Baidu Index, is similar to Google Trends and is a great tool for getting insights into types of keywords and content trending across mainland China. Baidu Index can also be a powerful tool for keyword research and creating a blueprint for your content strategy.

Baidu Webmaster is another powerful tool that can help with your SEO. This tool is very similar to Google Search Console; it allows you to track the keywords you are ranking for and see the changes in your organic traffic in different time periods. This can be very insightful as you can see which search queries bring you the most traffic. Finally, Baidu Keyword Planner gives you the ability to check keyword volumes – another crucial aspect of proper keyword research.

Choosing a Baidu SEO agency might seem overwhelming, so we’ll give you a few pointers about what to look for, so you can pick an SEO agency with confidence. First, make sure that they know what they are doing. While many agencies might claim that they do SEO in the mainland, the truth is that they have little experience with Baidu. Be sure to ask the agency how much experience they have, and ask them for case studies showcasing their success in China. If they have a case study in your niche, even better!

It’s also extremely important to check the reviews of the agency. A well-reviewed agency speaks for itself. If you are outside of mainland China, Google Reviews are a great place to start. If the agency has stellar reviews (4.8 or higher) from hundreds of clients, you can be rest assured that that agency gets results and is committed to great customer service.

Baidu SEO basics

Baidu SEO has many similarities to Google SEO, but it also has some key differences that you need to be aware of. First off – hosting. Baidu SEO gives strong ranking preference to websites hosted in mainland China (Hong Kong, Macau, and Taiwan do not count). You’ll also want to ensure that your website has an ICP license. Sometimes having a domain that ends in .cn can also help as it shows that your content is aimed at a Chinese audience.

From there, you can focus on your on-page SEO. Similar to Google SEO, you’ll want to publish informative, thorough, and rich content with various types of media. Be sure that you are targeting keywords relevant to your niche and that your keywords are distributed evenly throughout your content. Be sure to follow best practices for your title and your descriptions. Finally, you will want to start generating backlinks to your site to help build its authority. The best backlinks are ones that come from trust-worthy, high-authority websites.

Most of the time, Baidu will automatically index your pages, so all you have to do is sit back, publish your content, and you will be indexed! If this is not working, though, it might be an indication of some sort of technical error on your site. First, be sure to make sure that your sitemaps are optimized for Baidu. A properly set up sitemap will help Baidu find the pages of your website and quickly!

When it comes to your sitemap, it should also be noted that Baidu pays special attention to something called ‘device tagging’. This is where you tell the search engine whether the URL is designated for mobile, tablet, or desktop use. eTags (entity tags) can also be a helpful way to get your content indexed. These tags help inform Baidu if the page has changed recently and help bandwidth and server resources. Baidu has officially endorsed the use of eTags, so it’s a good idea to implement this on your site.

If you want your Baidu SEO campaign to be successful, then there are a few things that you need to do. First, you need to understand that SEO is a sprint and not a marathon. It takes time to create a strategy, optimize your site, publish new content, have that new content be indexed, and eventually rank for it. But remember, once you are ranking for your targeted keywords, you will be able to enjoy an influx of traffic coming to your website every single day.

Baidu SEO breaks down into three parts: keyword research, on-page SEO, and off-page SEO. Keyword research is akin to making a business plan – you will identify keywords that are valuable to your business and gauge which terms you are most likely to rank for. After that, you will optimize your website and its content with on-page SEO. Finally, off-page SEO is the process of building backlinks to your website from other websites. This gives your website more authority in the eyes of Baidu, which in turn will help improve your rankings.

If executed properly, ranking your website on Baidu will be one of the greatest things that can happen to your business. Baidu can bring you a steady stream of high-quality traffic on a day to day basis. This means traffic, leads, and sales, coming on on autopilot – even while you sleep! But since the ROI is so great, this means that Baidu SEO is more competitive than ever. To rank on Baidu and generate insane amounts of traffic, you have to do it the right way.

First of all, you need to adopt the right mind frame. SEO is a process. It takes time. There are no quick ways to rank your website – and anyone that tells you there is a quick way is selling you on black hat techniques that will do more damage than good. You will also need to focus your efforts on doing high-level keyword research, improving the technical aspects of your site, publishing high-quality content, and generating backlinks from authority websites across China. Once you do this, you will start ranking on Baidu.

While Baidu has never formally announced that ICP licenses are a ranking factor, we believe that having an ICP license will help you rank in China. This is because Baidu (and all Chinese search engines) tend to favour results from websites hosted in the mainland heavily. This does not include Hong Kong, Macau, or Taiwan. And to have a website hosted in the mainland, you will need an ICP license.

ICP licenses are required to host sites on servers in China. Having your website hosted in China also has many benefits, the most important of which is that it helps speed up your website. A faster website means a better user experience and better crawlability, which help your rankings on Baidu. Once you have an ICP license, you will also be able to apply for site verification badges (like Baidu Trust) which can greatly increase your click-through rate.

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