Whether it be in the marketing department or as a consultant, I have had experience with several different types of digital marketing methods. Using different platforms to increase business opportunities for the company and its customers is key for helping bring in big brand-names and improving sales. Read More
Instagram is the number one social media platform where people share and discover new places, products, and… Read More
Integrated digital marketing agency First Page has announced the signature of a Search… Read More
With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More
A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More
Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More
Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More
Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More
Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More
There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More
Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More
Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More
The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More
Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More
Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More
Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More
You can’t escape them. For almost every product or service search you conduct on Google, you’ll see them. They are… Read More
You’ve heard that Social Media Marketing is important for business development and growth, but how much do you really know about it? Read More
Search Engine Marketing, or SEM for short, is one of the most powerful digital marketing methods out there. Read More
Google Marketing Live 2019 just launched 10 new digital marketing products. Read on for the major breakthroughs you need to know about. Read More
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