You’ve heard it before... “4 billion people use emails on a regular basis!” “Emails marketing helps drive sales!” “You NEED to nurture your email leads” Emails have been around for decades in some form or another, and if they’re so important for business.... Why are so many marketing emails spammy and terrible? Read More
As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More
Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place! Read More
Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More
Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More
For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which is to start a blog. Read More
According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More
If given a short amount of time to visually take in content, most people would choose to look… Read More
Modern day life has most of us addicted to our phones with them barely leaving our hands. Instagram is primarily a visual-based social media platform, and the rate of interaction between users is triple that of other social media platforms like Facebook and Twitter. Despite this, Instagram’s reach has seen a bit of a slump recently. Read More
Instagram has undoubtedly become one of the most influential social media platforms in the past decade. In 2012, Instagram only had 30 million users. Today, Instagram has more than 1 billion active monthly users. As you can see from statistics alone, the potential for growth on the platform is immense. Read More
Over the past few years, video sharing and promotion has grown at an unprecedented rate. Most audiences, no matter the industry, prefer video content as it is easier to intake information when compared to a dull wall of text. Of course, there are other reasons that make videos more effective, starting with them being much, much more memorable. Read More
Most people know that when it comes to SEO, content is king. You’re most likely aware of the fact that content marketing can result in some huge profits for your business. As one example, conversion rates are six times higher for companies and brands using content marketing than those that aren’t. But why exactly is content marketing so effective, and how do you successfully incorporate it into your digital strategy? Read More
There’s no two ways about it: this is a tough time for businesses big and small. You’ve probably heard your fair share of, albeit justified, moaning about the crisis at hand, but finding solutions that work for your specific case isn’t the easiest task. Almost all businesses out there are taking all the necessary safety measures to protect both employees and customers, but showing that you’re in the crisis with everyone else won’t work miracles when it comes to turning enough profit to survive. How you adapt and save your business from the recent crisis will consist of countless hours of hard work and dedication along with a series of adaptations and strategies working together. Read on to get a better idea of what you can do as a business owner in 2020: Read More
Email direct marketing (EDM) has always been a bit of a controversial method. It originated as the virtual equivalent of junk mail, choking up inboxes all around the world with ungainly, irrelevant material that would often be overlooked by the consumer. In the early 2000s, legislation and technology caught up with the EDM trend and put heavy restrictions on what could and could not be sent. By the late 2000s, EDMs were effectively on life support, with nearly 30% of commercial emails failing to reach the inbox and subscribers opting out en masse due to the overwhelming volume of irrelevant marketing material clogging up their inbox. Read More
The pandemic has affected us all in unfathomable ways, regardless of whether you’re in the restaurant business or run a digital marketing agency. Many businesses are both losing existing customers and finding it hard to take on new ones. Only the businesses which adapt to the situation quickly and effectively will manage to weather the storm, but those that do will almost certainly come out stronger and ahead of the competition. But no matter how dire the situation might seem right now, there is always light at the end of the tunnel for those prepared to fit in the time and effort needed. Finding opportunities in times like these might seem like trying to find a needle in a haystack, but they’re definitely there. Read More
In the time of social distancing and self-isolation, looking for ways to pass time while staying at home can be hard. In situations like this, comfort and distractions that can spark joy are more important than ever. Here, we’ve rounded up 7 activities that will keep you busy and entertained while you are staying safe at home. Read More
One of the many ways in which the most recent coronavirus pandemic has changed our lives is where we work. For those among us fortunate enough to work a non-essential job, the digital era has allowed us to almost entirely move our work online. Now, of course, this doesn’t mean that working from home is always better than working alongside your colleagues in a physical office - but it does mean that working from home is an entirely realistic alternative that won’t eat away at productivity and more. Read More
With years of development behind its elaborate algorithms and extensive data, Facebook has become a must-have advertising tool for all digital marketers. But despite it being such a powerful tool, it’s not easy for novices to get a good grasp of creating effective Facebook ads. Not to mention, Facebook as a platform is fiercely competitive and to get a significant return on investment, you need to target ads to specific customers while making them attractive enough to hold their attention. It has never been easy to increase your advertising revenue through social media platforms. But don’t worry - in this article we’re going to go over three other social media platforms that you can use alongside Facebook to help improve your brand’s return on investment. Read More
The popularity of Instagram has continued to skyrocket in recent years, and many companies have started establishing brand-specific Instagram accounts. In previous articles, we’ve focused on topics relating to individual Instagram users, such as “5 Hong Kong Influencers You Need To Follow On Instagram” and “Influencer Marketing: 7 Tips To Attract Your First 250K Instagram Followers”. But in addition to talking about individual Instagram accounts, learning how to apply these marketing strategies to the corporate landscape can help your company stand out on social media. Read More
When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many more things. According to Business Insider, LinkedIn has earned the title of the most trusted social media platform for 3 years in a row now. Because of this, LinkedIn hostgs a swathe of opportunities for businesses, decision makers and high-income earners that are always looking to connect and become part of corporate social media marketing. Here are 3 ways that LinkedIn can help drive business: Read More
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