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How can you dominate the competition with PPC?

How can you dominate the competition with PPC?

How can you dominate the competition with PPC?

PPC, which stands for Pay-Per-Click, is an effective way of generating massive amounts of income for your business.

It is a form of online advertising in which businesses can bid on keywords to have their ads appear on search engine results pages.

PPC can effectively dominate the competition because it allows businesses to control where their ads appear and how often they appear.

By bidding on relevant keywords, businesses can ensure that their ads are seen by potential customers who are already interested in what they offer.

PPC can also be customized to target specific demographics, locations, and devices.

This ensures that businesses only pay for advertising that reaches their target audience. With PPC, businesses can reach the top of the search engine results pages and dominate the competition.

Turn a $10 investment into a $100 return with a data-driven PPC search engine marketing strategy. We know how!

Turn a $10 investment into a $100 return with a data-driven PPC search engine marketing strategy. We know how!

Turn a $10 investment into a $100 return with a data-driven PPC search engine marketing strategy. We know how!

At First Page, we have spent the last decade helping numerous companies scale their PPC and search engine advertising, grow their business, and explode their sales.

Our experience is unrivaled in APAC. That is why we can deliver you a mind-bending ROAS (Return On Ad Spend).

We have so much experience that we don’t look at paid search ads on Google, Bing, or Yahoo as ad platforms; we look at them as money-spitting ATMs that will catapult your business to the next level of stardom.

If you are ready to take your business and digital marketing to the next level with PPC campaigns that convert – click the button below to set up a call with one of our Digital Strategists.

If you want a massive influx of sales right away, Google Ads are the best way to go…

If you want a massive influx of sales right away, Google Ads are the best way to go…

If you want a massive influx of sales right away, Google Ads are the best way to go…

There’s no better option than Google Ads for businesses that want a quick influx of sales.

Often called pay-per-click (PPC) advertising, Google Ads is a form of search engine marketing (SEM) that allows businesses to place ads on Google.com and its partner sites.

When someone clicks on an ad, the advertiser pays a small fee to Google.

PPC can be an extremely effective way to generate leads and sales, and it’s often the go-to choice for businesses that need results fast.

There are a few things to keep in mind when running a PPC campaign, but with a bit of time and effort, any business can see success with Google Ads.

We can help you make your pay-per-click PPC ads right at the very top of all search engine results, especially that of Google search!

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Our Google Ads services.

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Google Ads

Google Ads

Online advertising is the new frontier of marketing, and Google Ads are at the front and centre. However, they can also be an expensive venture, truth be told, which is why you need an agency that clearly knows its stuff. At First Page, we can drive results better than anyone else.

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Google Ads

Google Ads

Online advertising is the new frontier of marketing, and Google Ads are at the front and centre. However, they can also be an expensive venture, truth be told, which is why you need an agency that clearly knows its stuff. At First Page, we can drive results better than anyone else.

Learn More
Google Ads

Google Ads

Online advertising is the new frontier of marketing, and Google Ads are at the front and centre. However, they can also be an expensive venture, truth be told, which is why you need an agency that clearly knows its stuff. At First Page, we can drive results better than anyone else.

Learn More

Our Recent Work Honestbee

A case study by First Page - PPC

Honestbee was hungry for more app signups so we utilised Google Ads/Universal App Campaign to drive more app installs/in-app conversions.

21x
return on marketing investment in 2 months.
307%
increase in app installs.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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PPC Agency Hong Kong

PPC FAQs.

Google Ads is the most popular PPC Advertising Network in the world due to billions of Google users worldwide.

Advertisers bid on keywords for clicks that will take users to their websites. So, they’re bidding on keywords or bidding on audiences.

However, advertisers only pay when someone clicks on their advertisement.

Impressions are when your ads appear on certain pages. Every time your ad appears, it is counted as a single impression.

If you are an advertiser, you’ll set a bid for clicks to your website based on the keywords and/or audiences you’re targeting. The bid is basically how much you’re willing (or able) to pay for each click on your website.

You’ll enter an auction against other advertisers for each click. The ads that will show are based on a bid and an advertisement’s quality score or relevant score.

You’re bidding on a certain number of factors with regard to targeting and depending on who you’re going up against (other advertisers/competitors).

Different factors will determine the amount you’ll pay, the number of times your ad will appear in search results, and most importantly, how often your ad gets clicked.

One of the key components of PPC campaigns is ad groups, which are keywords related to a common theme.

Ad groups help you to organize your keywords and target your ads more effectively. Each ad group has its budget and bid amount, and you can have multiple ad groups within a single campaign.

When creating ad groups, choosing keywords that are closely related to each other is essential so that your ads will be relevant to the people who see them. Ad groups can be a helpful way to structure your PPC campaign and make it more effective.

Google prioritizes advertisers willing to pay more and have great landing pages, where CTR (click-through-rates) are checked.

Google looks through all of this to formulate an ad rank, where you get different ads based on ranking.
All these things of a website that Google looks through to formulate a ranking are referred to as the “Quality Score.”

For your ads to be the most effective, you need to use the most popular PPC advertising networks (and not all are search engines!), such as:

  • Google Ads – The most popular these days
  • Bing Ads – Many people use Bing
  • Facebook Ads – 2.7 billion active users
  • Instagram Ads – Hugely popular with the millennial crowd
  • LinkedIn Ads – The working professionals’ playground
  • Taboola/Outbrain – A lot of media is seen this way
  • Yahoo Gemini (Verizon Media) – Much content is seen
  • Twitter Ads – 330 million active users
  • Amazon Ads – 197 million people use Amazon each month
  • AdRoll – Offers really sophisticated audience targeting

You’re going to need a website or app to promote. So, once you have your website or app set up, you need to create many different landing pages, as this is where your traffic will be sent. You can get creative with these and insert several SEO keywords to get the audience you want to attract to click on these pages.

You will then sign up with the different PPC networks you want to work with, enter all your payment information, and start by creating your first campaign.

Signing up is a straightforward process, as all you need to do is enter payment details, business details, and your website, and then start creating your campaign.

The tricky part is running the campaign. Over time, you will need to test and optimize your adverts, and you’ll be able to do this by constantly checking the feedback and statistics of your campaign.

You’ll be able to see the number of impressions, number of clicks, which can take a bit of a learning curve.

The only way you will honestly know if your PPC ads are working is by constantly testing and optimizing them.

If you own a big company with a million-dollar yearly budget, you’ll want to use PPC campaigns daily to drive your sales and lead to their optimum revenue.

There are so many ads (for instance) on Google that you need to use PPC advertising to get noticed. Sometimes it takes work to get noticed organically as you compete against many other websites.

You can test all the different PPC Advertising Networks, test your campaigns, study these networks, and see which ones get the best results for your business.

Remember, selling cosmetics for teens, for example, will be easier on Instagram than on LinkedIn Ads, so do your homework and study your different PPC Advertising Networks.

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