11 of the biggest SEO Google trends for Hong Kong in 2023! Take note!

Search Engine Optimization is constantly changing, and keeping up with the latest trends is essential for any business wishing to maintain a solid online presence. This blog post will discuss 11 of the most significant SEO Google trends for Hong Kong businesses in 2023. If you want to stay ahead of your competition, make sure you are following these trends!

SEO Google trends #1: Google will emphasize its “helpful content” algorithm – Remember, quality content is key!

Google’s helpful content algorithm update will continue to have a significant impact on SEO in 2023.

Google’s main priority is providing its users with the most helpful and relevant search results, and this update emphasizes the importance of creating content that accurately answers a user’s query.

While this may require some changes to current SEO strategies, it ultimately benefits both search engine users and website owners.

Google rewards websites with high-quality, informative content by increasing their visibility in search results, leading to higher traffic and potential conversions for the website.

As Google continues to prioritize user experience, focusing on creating helpful quality content is a crucial component of successful SEO in 2023 and beyond.

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SEO Google trends #2: More websites will adopt a mobile-first design – Take note of responsive web design, it is a must!

One of the big SEO trends for 2023 is mobile design. More and more people are using their phones to browse the internet. In fact, now, more than 50% of all internet traffic comes from mobile devices. And that number is only going to grow. By 2023, APAC will have 49% of all networked devices mobile-connected.

What does this mean for website design? Essentially, more and more websites will have mobile devices in mind when they are being designed. The catchphrase for this is the “mobile first” design. It’s becoming increasingly important for SEO. 

Google has already hinted that they may start favoring mobile-friendly websites in their search results. In 2018, they rolled out a “mobile-first” index. Here Google would index websites based on their mobile versions rather than desktop versions. 

And in 2019, they started testing a new feature that would display a “speed label” next to search results. The label tells users how fast (or slow) a website is, and it is based on the website’s mobile version. 

So if you want your website to rank well on Google in 2023, you must ensure it has a good mobile design. That means having a responsive design that looks good on all screen sizes, as well as fast loading times and easy-to-use navigation. 

You also need to make sure your website is designed with UX in mind. Google has said that they’re starting to favor websites that provide a good user experience, so this is something you should keep in mind when designing your website. 

Mobile design is just one of the many SEO trends you need to be aware of in 2023. So if you want to stay ahead of the competition, ensure you’re keeping up with the latest SEO trends.

UX, SEO, and web design

Want to learn more about mobile and SEO?

We have a great post on UX, mobile, and SEO. You can read it to learn more fast!

SEO Google trends #3: Voice search will become increasingly popular – We said it! Voice search SEO is a no brainer!

biggest SEO Google trends for Hong Kong in 2023 is voice search

SEO is one of the most important aspects of online marketing, and it will only become more important in Hong Kong in 2023. One of the biggest SEO trends is voice search, which will only continue to gain momentum in the next few years.

Voice search is a feature that allows users to search the internet using their voice instead of typing keywords into a search engine. It is a convenient option for mobile users who are on the go and need to get information quickly. Voice search is also becoming more popular with smart speaker devices like Amazon Echo and Google Home.

One of the biggest benefits of voice search is that it can help you reach a larger audience. For example, if you have a website optimized for voice search, you could appear in the search results when someone in Hong Kong searches for something in English. This is because voice search is becoming more popular in Asia, and many Asian countries have English as their second language.

Another benefit of voice search is that it can help you get better SEO results. As people tend to speak in complete sentences when they use voice search, they are more likely to use long-tail keywords. Long-tail keywords are specific and usually have low competition, which can, in turn, be conducive to improving your SEO results.

If you want to stay ahead of the SEO trends, you need to start optimizing your website for voice search. This means using long-tail keywords, creating content that answers common questions, and ensuring your website is mobile-friendly. By doing this, you’ll be able to improve your SEO results and reach a larger audience.

SEO Google trends #4: SEO will become more focused on user experience – Believe the hype, UX is the real deal!

biggest SEO Google trends for Hong Kong in 2023 is UX

UX design is all about creating a great user experience. It’s about ensuring that users can easily find what they’re looking for. Besides, they also should have a positive experience when using your site or app. 

UX design is becoming increasingly important as more and more people use their mobile devices to access the internet. In fact, UX design is now one of the most important factors in Google’s SEO algorithm. 

This means that if you want your site to rank well in Google’s search results, you need to make sure that it has a great UX mobile design. There are many different aspects of UX design, but one of the most important is readability. 

This refers to how easy it is for users to read and understand your content. If your content is difficult to read, users are likely to click away from your site or app, which will hurt your ranking in Google’s search results. 

That’s why it’s so important to make sure that your content is clear and easy to read. So if you’re looking to improve your site’s ranking in Google’s search results, make sure to invest in UX design.

SEO Google trends #5: Page speed is still a thing – Your page speed needs to be faster than the speed of sound!

Page speed may seem like it has been relegated to the sidelines when it comes to SEO, but the truth is that page speed still matters more than ever as we head into 2023.

With user experience increasing in importance to search rankings, page speed becomes an essential factor in optimizing search engine pages and driving traffic.

The slower page speed not only frustrates potential visitors and decreases page views, but impacts page ranking negatively.

If page speed isn’t given priority on your website or online store, then you can say a slow ‘goodbye’ to any chances of higher search rankings in the upcoming year!

Keen to learn more about on-page SEO?

We have a great post on on-page SEO. You can read it to learn more fast!

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SEO Google trends #6: The use of Accelerated Mobile Pages (AMP) will continue for now – Stay ahead of the curve and get AMP’d!

Every business wants to rank higher in search engine results pages (SERPs), and there’s a lot of competition out there. So what’s one of the latest SEO trends not to ignore in 2023? 

It’s mobile-first indexing, and it’s all about Accelerated Mobile Pages (AMP). AMP is an open-source framework that allows businesses to create fast, responsive web pages that load quickly on mobile devices. 

And since more and more people are using their phones and tablets to browse the internet, it’s no surprise that AMP is becoming increasingly important for SEO. 

In fact, Google started using AMP pages as the primary source of content in its mobile search results in 2016. Google continues to promote AMP, claiming it’s one method for achieving a positive Page Experience. 

However, it appears that Page Experience as a whole is the way of the future. If you want your business to be visible in SERPs, you need to make sure you’re using AMP. Still, we’d recommend starting looking into Page Experience as well. 

The good news is that it’s not difficult to get started with AMP. You need a website that supports AMP HTML, and you can start creating fast, responsive pages that load quickly on mobile devices. So if you’re looking to stay ahead of the SEO curve, make sure you’re using Accelerated Mobile Pages.

SEO Google trends #7: Google will place more emphasis on local SEO – You said “Go Loco”? We said to be sure you go local!

biggest SEO Google trends for Hong Kong in 2023 is local search

The way we search for local information is changing.

With the rise of mobile searches and the increasing use of voice assistants, people are looking for more immediate, specific results. 

In response, Google has been placing more emphasis on local SEO recently, and this trend will only likely continue in 2023. 

For businesses, this means that it is more important than ever to optimize their website for local search.

This can be done by including location-specific keywords, Creating a Google My Business listing, and Obtaining local backlinks. 

Failure to do so could result in poor SERP results and a loss of customers. While local SEO may require some additional effort, the rewards are clear.

By capitalizing on this trend, businesses can stay ahead of the competition and ensure that they are visible to potential customers.

SEO Google trends #8: Domain authority should not be overlooked – Want to rank on page 1? Then, focus on domain authority.

Apparently, domain authority is still top of mind for SEO professionals in 2023.

It’s like an eternal game of cat and mouse, where domain authority is the cat and search engine rankings are the mice, and it’s up to us how to best get domain authority off our backs!

But seriously, domain authority remains a vital factor in SEO. It predicts how likely a website is to rank higher by search engine algorithm in searches, combined with other factors such as content quality and backlinks.

So when looking for ways to boost your domain authority (and therefore ranking), think outside the box – trial out things like link building, content marketing, regular updates, and optimizing how users interact with your website.

And maybe you, too, can be a master cat outsmarting those mice!

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SEO Google trends #9: Backlinks are what you need – Want to have power? Backlinks genuinely are the key to that treasure chest!

Link building and backlinks are core to top SEO rankings.

Search engines use backlinks to gauge how credible, authoritative, and trustworthy a website is. By building quality backlinks, you are essentially giving your website more authority which boosts its domain authority and improves its search ranking.

Acquiring backlinks can also bring in more web traffic because they act as votes of confidence from other websites which are linked back to yours.

It’s not just quantity but quality that matters when it comes to backlinks; having fewer backlinks but with solid and relevant referring URLs will actually be much more effective than having hundreds of low-quality backlinks.

Ultimately, backlinks are an invaluable tool for skyrocketing your website into the top ranks for whichever keywords you choose to optimize for.

SEO Google trends #10: Use schema markup in your SEO toolkit – Get on top with one of the hottest SEO trends!

Schema markup is quickly becoming the hottest trend in SEO optimization.

If you’re looking to make your website stand out among the millions of search results, schema markup is a must-have in your SEO toolkit.

Schema markup is code that helps search engines better understand your web pages and makes it easier for them to categorize them in their rankings.

By adding schema markup to your pages, you can help search engines understand what your website is about and give them an idea of its overall importance, leading to better placement on search engine results.

So if there’s one thing you should be doing to improve your website’s ranking, schema markup is it!

By implementing schema markup to your website, you can “dress up” your web pages and make them more appealing to search engine crawlers, increasing your overall ranking.

Not only does schema markup help with SEO, but it can also make your website more accessible for customers to navigate by providing quick access to critical information like contact details, opening hours, reviews, and more.

In the grand scheme of search engine optimization, schema markup is an essential tool for those looking to get ahead of the competition – so if you want a higher ranking and improved visibility online, you better step up your schema markup game!

SEO Google trends #11: You are what you E-A-T! – Fail to E-A-T in SEO is at your own peril!

SEO trend E-A-T
You are what you E-A-T!

EAT might sound like the latest vegan chain but, for SEOs and website owners alike, E-A-T is more than just food – E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Focusing on E-A-T when creating content can be a great way to increase your search ranking and boost traffic to your website.

Crafting content with E-A-T in mind creates value that is both informative and beneficial to readers. It establishes an element of trust, indicating to both Google and your audience that your content is worth their time. EAT isn’t just good for SEO, it’s essential!


Expertise relates to knowledge and expertise in the field, including understanding how search ranking works, assessing external signals to understand what domains your website should target, and developing a comprehensive content strategy for optimizing sites for both relevance and expertise.

An expert needs to have one eye on the future, too; with more updates, changes, and competition all the time, you need to be prepared for constant evolution. So keep your expertise up-to-date and fine-tuned – you only get top search engine rankings when you stay ahead of the curve!


Authoritativeness in E-A-T is a must-have for SEO success. Authoritativeness basically means that your domain and website are considered to be authorities in their subject matter by search engines and users alike.

If you establish yourself as an authoritative figure, your web pages can get rewarded with higher search rankings. To further increase your authoritativeness, remember to create content that is accurate and trustworthy, two aspects of E-A-T that can help bring more visibility to your pages.

So if you want to ensure your website gets the recognition it deserves from both engines and users, make sure you stay on top of Authoritativeness!


Trustworthiness in E-A-T has become a crucial component of SEO for anyone looking to increase their chances of getting closer to the top of search rankings.

Engines like Google want to know that webpages from a particular domain are not only providing up-to-date and accurate information but also are actively telling content that is truthful, honest, and worth trusting.

Trustworthiness should be something established over time based on a website’s track record of delivering quality content consistently.

Having high-quality materials that readers can connect with in terms of relevance and accuracy will go a long way towards ramping up your domain’s trustworthiness.

Being yourself and ensuring you keep an eye on what others in your field offer can help you stay on the path toward creating trustworthy web pages.

Final thoughts

At First Page, we provide professional SEO services. These services can help you improve your visibility on search engine results pages and to the top of page 1 on Google!

Implementing effective SEO will take longer if you start out with a new website. However, taking note of these 11 trends will get you some good results in a few months.

If you can’t wait that long… and why would you?

Use an SEO company to help your website rank higher, but there are so many options out there. How do you know who to trust?

It can be hard to know who to trust regarding SEO. Many companies make big promises but don’t deliver results.

First Page is a top-ranked SEO agency in Hong Kong that has helped businesses just like yours see actual results.

We have the experience and expertise necessary to help you beat the competition and reach the top of the search engine rankings.

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Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales: