3 Off-page Factors Affecting SEO Ranking

Marketing SEO

The goal of Search Engine Optimization (also known as SEO) is to comprehend search engine algorithms and methodologies to maximize a website’s page ranking on a search page (SERP). We will look into some important off-page factors too.

First, let’s look at SEO holistically. How does SEO work? Do you need to change the website structure? Write high-quality web content? We can achieve good SEO for a website in a number of ways. In addition to on-page SEO, off-page SEO is vital. Website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimization, read our other blog here. 

But many people ignore the importance of off-site optimization. However, a comprehensive approach and good SEO require each factor to complement each other nicely and effectively improve the website’s ranking. Let’s look at three of the most important factors of off-site optimization.

1. Is SEO Page Ranking linked to Website Authority?

Each website is given a rating for its Domain Authority in Google’s algorithm. In short, the higher the authority, the better the ranking. To give this a bit of context: Ahrefs has researched 218,713 websites to find out the relationship between website authority and keyword ranking. The results show that there is definitely a strong correlation between website authority and keyword ranking.

domain ranking and off-page SEO

But what constitutes a website’s authority, and how do you improve it? The easiest answer is to simply turn to Google and see what factors they use to judge how much a website is trusted. For example, well-known brands often have websites that Google trusts and assigns a high level of authority, such as the official websites of Apple and Microsoft. In addition, websites that use a .edu or .gov domain are given a high level of authority. But what if you’re neither an educational nor governmental organisation? How can I improve my website’s authority and make Google trust it in the same way that Apple or Microsoft did?

The answer is backlinks.

External backlinks (Link Building) take up an integral part of SEO. It is an important factor contributing to website authority. Imagine a candidate that gets the vast majority of votes. It means that more people trust him and agree with his ideals. The concept of backlinking is similar. The more external links a website has, the more Google trusts it, and in turn, the more authoritative these external links, the better the website ranking. Increasing the number of external backlinks is an important SEO off-page factor, and one note to be forgotten.

Backlinks can be classified into three basic types:

  • Natural Links: they are naturally established links that webmasters cannot edit the content of. For example, if a travel blogger writes an article and then adds a link to the restaurant or accommodation they recommend.
  • Manually Built Links: Intentionally obtained backlinks. This includes connecting customers to your website or asking a KOL (Key Opinion Leader) to share your website content.
  • Self-created Links: Self-created backlinks on forums, blogs, etc. It should be noted that the creation of a large number of self-created links can be regarded as black hat SEO, which has been recognized and criticized by Google, so be careful.

Google is smart. Your website ranking will drop sharply if you start excessively creating self-created backlinks. Google can understand and differentiate artificial and random backlinks and can punish the website. The important takeaway is that quantity isn’t going to help. On the contrary, low-quality or spammy links will make the website fall behind. 

backlinks are important for SEO

Source: gotchseo.com

3. Is Social Media Important with SEO Page Rankings?

On the surface, social media may not appear to have anything to do with search engine results, but it may serve as a link between websites, bringing in additional prospective users and traffic. To improve clients’ perceptions of your business, try to establish your social media, produce new material, upload appealing pictures, and even promotional content. You may even ask customers to share material from your website on their social media networks. This activity is similar to backlinks in that it can help your website to some level if individuals with a decent following share your material. Remember that an essential SEO off-page aspect is social media, which should constantly be considered.

Using off-site optimization elements to improve your website’s ranking

After reading this article, I hope that everyone has a better understanding of off-page SEO. Want to know how First Page uses SEO strategies to help you achieve higher rankings on Google? Feel free to contact us for a free SEO analysis report!