Why Is Blogging Essential to Good SEO Ranking?


For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which  is to start a blog. 

According to Hubspot’s data, blogging is one of the three main forms of SEO content strategy. From their research, Hubspot discovered that companies spend 46% of their marketing budget on content creation, which solidifies the impact that blogging can have on a company’s search engine visibility. Writing blog posts is beneficial for SEO because it covers a number of essential search engine ranking factors. And here are three main reasons why: 

1. Blogs bring traffic to websites

Google doesn’t want to show outdated information. Websites that are updated on a regular basis show them that the site is alive and offering fresh content.  Each time you write a blog post, it gives Google’s search engine algorithms a reason to index your website more frequently. Once your page gets indexed it will bring in more organic searches, and in turn, increase the number of website visits. Moreover, quality blog posts give other sites more reasons to link back or share your content, which leads to even more traffic and conversions to your site. 

2. Blogs can help you connect with your audience

Blogs are generally more attractive to audiences than ordinary website content, and it’s also a great way to establish connections and start a continued relationship with your target demographic. When your audience reads something they like or find informative, there is a high chance that they’ll share it through social media platforms, such as Facebook, Twitter, LinkedIn, etc. As a result driving more traffic to your website, come back to see more of your content, which creates more brand awareness and visibility. When you get a lot of traffic and repeat visitors on your site, it will show Google’s algorithm that people enjoy your site and in turn boost you up on their search engine.  

3. Blog provides great internal linking opportunities

In addition to passively letting the outside world provide you with links, you can also create internal links for yourself. A big component of SEO revolves around linking, and internal linking are the easiest ones for you to get, because you can simply make them for yourself. After publishing a blog, you can find content related to the blog on your website and strategically link these pages to each other. This increases the chances of your audience browsing other pages on your site, when they are reading your blog posts.

But even if you have a blog, all effort is in vain if you do not optimize to its full potential. We’ve outlined three easy ways in which you can optimize your blog posts: 

1. Conduct keyword research

Wondering how you can write a relevant article? Then keyword research is your answer. Aim for the most relevant keywords related to the topic at hand. For example, if you want to write about “contact lenses”, you’ll ideally want to show up on the first page for the term “contact lenses”. While this is what you should generally do whenever you start drafting your blog article, ranking for more generic terms like the one we’ve just mentioned can be hard, especially if you’re not a big name brand. This means, you should take your research a little bit deeper and target long-tail keywords, since most searches are for terms that are longer than four words. 

2. Write and optimize meta descriptions

Meta descriptions give your audience the basic gist of the kind of content they’ll be reading before clicking into your article. It’s very important to write and optimize your meta descriptions. We also highly recommend including a call-to-action in the meta description to make your readers feel compelled to click on your article. 

3. Optimize blog pictures

Optimized blog post content is not just limited to text, pictures and visual imagery also play an important role in your blog posts. Remember to create alt text for each picture you include, because when your picture fails to load, the majority of web browsers will display the alt text. Because Google can’t read images, alt texts are one of the ways Google can crawl for visual content, which means you can include your relevant keywords into the images alt text when you upload the picture on your blog post. 

Now that you’ve come to the end of this post, you may want to try out some of our SEO blogging tips above, and see how your website traffic increases once you’ve implemented them. Got more questions about SEO blog content writing or want to take your website’s blog to the next-level? We’ve got you covered. First Page’s Content team provides high-quality written content services that will rake in continuous conversion to your site!  Contact our Digital Marketing Specialists today to help you achieve your search engine ranking goals.