Blog SEO: Why Is Blogging Essential to Good SEO Ranking?

Blog SEO, I hear you ask? What is it? Is it Important? Well, let us tell you that blog SEO is crucial! For many people, Google is the first place they go when they are looking for answers or trying to find a product. So regardless of what kind of website you have, whether it be an e-commerce site or a service provider. What is it that you want? You want to appear in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, including starting a blog. 

According to Hubspot’s data, blogging is one of the three primary forms of SEO content strategy. From their research, Hubspot discovered that companies spend 46% of their marketing budget on content creation. This solidifies the impact that blogging can have on a company’s search engine visibility. Writing blog posts is beneficial for SEO because it covers several essential search engine ranking factors. And here are three main reasons why we will explain below.

Why should you consider blog SEO?

1. Blogs bring traffic to websites

Google doesn’t want to show outdated information. When a website is updated regularly, it shows Google that it is alive and offers fresh content. Each time you write a blog post, it gives Google’s search engine algorithms a reason to index your website more frequently. Once your page gets indexed, it will bring in more organic searches. In turn, this will increase the number of website visits. Moreover, quality blog posts give other sites more reasons to link back or share your content, which leads to even more traffic and conversions to your site. 

Doing your blog SEO

2. Blogs can help you connect with your audience

Blogs are generally more attractive to audiences than ordinary website content, and it’s also a great way to establish connections and start a continued relationship with your target demographic. When your audience reads something they like or find informative, there is a high chance that they’ll share it through social media platforms, such as Facebook, Twitter, LinkedIn, etc. As a result, driving more traffic to your website and coming back to see more of your content creates more brand awareness and visibility. When you get a lot of traffic and repeat visitors on your site, it will show Google’s algorithm that people enjoy your content. As a result, this boosts you up on their search engine.  

3. Blog provides great internal linking opportunities

In addition to passively letting the outside world provide you with links, you can also create internal links for yourself. A significant component of SEO revolves around linking. Internal linking is the easiest one for you to get. Why? Because you can make them for yourself. After publishing a blog, you can find content related to the blog on your website. Then you strategically link these pages to each other. Doing so increases the chances of your audience browsing other pages on your site when they are reading your blog posts.

Keywords are essential to good blogs

But even if you have a blog, all effort is in vain if you do not optimize to its full potential. We’ve outlined three easy ways in which you can optimize your blog posts.

What are simple ways to optimize your blogs?

1. How can Blog SEO improve with keyword research?

Wondering how you can write a relevant article? Then keyword research is your answer. Research for the most relevant keywords related to the topic at hand. For example, if you want to write about “contact lenses”, you’ll ideally want to show up on the first page for the term “contact lenses”. While this is what you should generally do whenever you start drafting your blog article, ranking for more generic terms like the one we’ve just mentioned can be hard. Why? If you’re not a big name brand, you should take your research a little bit deeper and target long-tail keywords, since most searches are for terms that are longer than four words. 

2. Does Blog SEO improve when you write and optimize meta descriptions?

Yes, most definitely! Meta descriptions give your audience the basic gist of the kind of content they’ll be reading before clicking into your article. It’s very important to write and optimize your meta descriptions. We also highly recommend including a call-to-action in the meta description to make your readers feel compelled to click on your article. 

3. How to optimize blog pictures for blog SEO?

Optimized blog post content is not just limited to text. Pictures and visual imagery can also play an important role in your blog posts. Remember to create alt text for each picture you include. You should do this because when your picture fails to load, the majority of web browsers will display the alt text. Remember that Google can’t read images, alt texts are one of the ways Google can crawl for visual content. A such, you can include your relevant keywords into the image’s alt text when you upload the picture to your blog post. 

Pay attention to images for blog SEO

Final Thoughts

Now that you’ve come to the end of this post, you may want to try out some of our SEO blogging tips above, and see how your website traffic increases once you’ve implemented them. Got more questions about SEO blog content writing or want to take your website’s blog to the next level? We’ve got you covered. First Page’s Content team provides high-quality written content services that will rake in continuous conversion to your site. Contact our Digital Marketing Specialists today to help you achieve your search engine ranking goals.